Interaction with Aarti Ramakrishnan, Co-Founder & COO, Crayon Data
Big Data Made Simple
by DQ Channels
1y ago
Source: DQ Channels Date: 9-Sep-2022 Aarti Ramakrishnan, Co-Founder and COO, Crayon Data talks about her role in her organisation. Are Women in Tech the game changers in Talent acquisition? Aarti Ramakrishnan – Yes, I agree that hiring women in tech can be a game changer. . Women account for only 16% of senior level tech job and 10% of executive positions. This gap can only be fixed by conscious hiring practices. As a founding member of Crayon, I have had the platform – and an incredibly supportive founding team – to build a company that is gender-neutral. For instance, while hiring for any ro ..read more
Visit website
Decoding a Jungle Ventures-backed SaaS firm’s profitability
Big Data Made Simple
by Tech In Asia
1y ago
Date:22-Nov-2022 Source: Tech In Asia In a recent interview with Collin Furtado from Tech In Asia, Suresh Shankar, Founder & CEO of Crayon Data walks us through the firm’s sustained approach for profitability and success. “We entrepreneurs say this to each other, that overnight successes take 10 years. It’s really been that story for us,” Suresh Shankar, founder and CEO of data analytics firm Crayon Data, tells Tech in Asia. The Singapore-based startup, which was launched a decade ago, turned profitable in 2021. It posted an income of US$ 1.8million during the year from a loss of nearly th ..read more
Visit website
The women building and shaping India
Big Data Made Simple
by Mint
1y ago
Date: 19-Nov-2022 Source: Mint In a list of Top 100 Women building and shaping India, Aarti Ramakrishnan, Co-Founder & COO, Crayon Data was featured here along with inspiring women leaders making strides in various fields. India is finally becoming a nation that embraces its entrepreneurs and founders as a force for good. Families take pride in saying their children work at a start-up, or even better, is the founder of a start-up. It’s a change that has taken a long time to come. The caricature of the evil businessman from bad movies of our past has made way for a national sensibility that ..read more
Visit website
How Crayon Data is helping banks offer ‘relevant experience’ to customers
Big Data Made Simple
by Hindu Business Line
1y ago
Date: 18-Nov-2022 Source: The Hindu Business Line Crayon Data’s proprietary AI platform, ‘maya.ai,’ can help create personalised experiences to for millions of customers in just one go. Wondering why your credit card company is still sending you pizza discount offers when fine dining at restaurants has always been your preferred choice for gastronomic adventures?  Well, you are not alone. According to a recent Redpoint Global Survey, 82 per cent of the survey respondents expect banks to personally understand them, but only 38 per cent said their bank was effective in doing so. It’s not ju ..read more
Visit website
Women’s Entrepreneurship Day: Breaking all stereotypes
Big Data Made Simple
by Times Techies (TOI)
1y ago
Date: 18-Nov-2022 Source: Times of India November 19 is recalled for Women Entrepreneur’s Day. Times Techies, a page for all tech news in the Times of India celebrates Women Entrepreneurs who are leading the tech industry with their ambition, innovation and resilience. Aarti Ramakrishnan, Co-Founder & COO, Crayon Data along with other inspiring women tech leaders, gives us a few anecdotes to recall on this feature. Don’t forget the hard calls you took AARTI RAMAKRISHNAN | CO-FOUNDER & COO, CRAYON DATA Aarti Ramakrishnan is no stranger to the spotlight. She is regularly featured as a wo ..read more
Visit website
Decoding Data: The new marketing gene
Big Data Made Simple
by Team Crayon Data
1y ago
“What’s happening is your first party data is going to become the critical raw material for you to understand your customer. And this is a gene, a muscle that we need to build,” says Suresh Shankar.    Crayon Data’s founder and CEO Suresh Shankar joins Vani Dandia on her podcast #MarketingWithVani. On this episode of Decoding Data –the new marketing gene, they discuss how data helps win over customers.  Vani Dandia is an award-winning marketer who has spent over two decades in advertising and marketing with Unilever, PepsiCo, Reckitt Benckiser, Henkel, BBDO and Leo Burnett ..read more
Visit website
Inside the world of SaaS sales and partnerships with Kunal Sharma
Big Data Made Simple
by Sruthi Ravishankar
1y ago
‘Partnerships’ has been quite the buzzword in SaaS over the past couple of years. It is imperative to scaling business, and according to Kunal Sharma of Rocketium, “The bigger goal of partnerships is to create an ecosystem.”   The Head of Sales at Rocketium joined the Crayon Data team for a Lighthouse fireside chat. As part of the recently held interactive session, he spoke about building partnerships and selling to large enterprises.   Kunal is an intrapreneur, successful marketer and sales expert, who is currently leading partnerships and sales at Rocketium, a global creative ..read more
Visit website
Crayon Data predicts USD 1 Bn market value for personalization in UAE
Big Data Made Simple
by Emarat Al Youm
1y ago
Source: Al-Bayan and Emarat Al Youm Date: 19-Oct-22 Suresh Shankar, Founder and CEO of Crayon Data was recently featured in 2 leading Arabic newspapers. He talks about the industry potential and the market value of personalization in UAE. Al Bayan Headline Translation: “AED 3.7 billion is the value of personalization services in the UAE according to Crayon Data” Emarat Al Youm Headline translation: “$1 billion is the value of personalization services in the UAE according to Crayon Data” Interview brief: Suresh Shankar, CEO and founder of Crayon Data says, “Dubai i ..read more
Visit website
WFH, WFO or Hybrid? How are employers responding to the post-WFH scenario
Big Data Made Simple
by Team Crayon Data
1y ago
Source: The Indian Express Date: 10-Oct-2022 As such, how are companies responding and reacting to such demands? To understand the concept and its many facets, we reached out to industry players who not only decoded the work-from-home module but also listed its pros and cons. Naveen S Pillai, Vice President, HR, Crayon Data, said that the concept of flexibility at the workplace (location to work from) is now no longer a “differentiator but more or less a given element to most of the employees”. “Our office facilities have been open, and people/teams based in Chennai and Singapore are ..read more
Visit website
HR Tech for Remote Work
Big Data Made Simple
by Team Crayon Data
1y ago
Source: Economic Times HR World Date: 28-Sep-2022 The article explores tools and technologies that worked best for companies during remote work. Naveen S Pillai, Vice President – Human Resources, Crayon Data, says, “Before the pandemic, it was normal for us to collaborate remotely and synchronise across various teams and locations. Today, with a hybrid working model, we have leveraged MS Teams, Ally.io, and our HR suite to manage our business operations and people processes.” Crayon Data moved to the OKR model a little before 2020 and it was important for the company to have a product to ..read more
Visit website

Follow Big Data Made Simple on FeedSpot

Continue with Google
Continue with Apple
OR