As the old adage goes, “know thy target audience.” Truly, there is no denying the importance of tuning in and understanding who you are trying to reach with your message. From marketing to social media strategy, knowing your target audience is foundational to success. Why? Because understanding your audience allows you to tailor your message, approach and style in a way that connects with them on a deeper level.  As an agency that works with many new-to-market brands, target audience discussions happen frequently. When brands come to us with very specific audiences for products that could ..read more

Facebook and Instagram Shops have been game changers for businesses, providing a platform to reach millions of potential customers from around the world. I cannot begin to count the number of times I’ve visited, revisited, or bookmarked a shopping carousel ad on either Facebook or Instagram. With each view, click, or save, I’ve found my way back to the brand’s website doing a deep dive into some therapeutic window-shopping. Welp, it seems like those days are coming to an end with the recent announcement from Facebook about the changes to their Shop requirements for brands. At this time, m ..read more

Attention all CMOs, business owners, and marketing personnel – if you haven’t heard yet, Google recently announced its expansion of video campaign ad reach to YouTube Shorts. This is a huge deal for businesses looking to connect with their audience on the popular video platform since Shorts now has over 1.5 billion logged-in monthly users. As technology companies continue to keep up with the ever-changing content consumption trends, they have been working hard to change their algorithms, expand capabilities, and optimize how content is delivered to consumers. Google’s video campaign expansion ..read more

“Google it.” This phrase is one that most of us use daily. We rely on Google to answer our questions, finish our sentences, or find that one product that we can only half describe but absolutely want to buy (oops, is that just us). The search engine has become a staple in our lives, which comes with a big responsibility for the company to ensure that it ranks content both accurately and intuitively. 9 out of 10 people use Google to search for information. By optimizing your content, you can drive traffic to your website, resulting in more awareness of your business. With Googling changing its ..read more

In today’s fast-paced digital world, keeping up with the ever-increasing demand for content can be a daunting task for brands. Social media platforms have revolutionized the way brands connect with their audiences, and posting engaging photo and video content has become an essential part of their marketing strategy.  With the rise of social media influencers and user-generated content, the competition is fierce, and brands need to be creative and innovative in their content creation approach to stand out. In this blog post, we’ll explore five ways brands can keep up with the content deman ..read more

Marketing is changing at a record pace and businesses are working hard to keep up. Social Media Marketing (SMM) is dying. Content is barely being delivered to many users and brands are not getting a high return on investment from their social media campaigns anymore.  Why is this happening? Social media has put profits over user experience and advertisers. Facebook and Instagram have made algorithmic changes prioritizing profits and content monetization, like changing what shows on your timeline, how often an ad is shown against your followers’ posts, and the heavy push for integrating su ..read more

TC Creatives: Branding & Design Studio is pleased to announce the launch of its new online store, The Bold Brand Factory, which offers self-service marketing and branding workbooks for small businesses. The aim is to expand their support for small businesses through the economic downturn by giving them access to marketing and branding expertise at a fraction of the cost, allowing them to reach their business goals within their budgets.   The Bold Brand Factory provides small business owners with access to tools and resources that will help them create and maintain a strong brand ide ..read more

Thinking Outside the Box: Packaging Design When you’re selling a product, the packaging is just as important as the product itself. In order to stand out from the competition, your packaging needs to be eye-catching and memorable. Here are some tips and benefits of creating custom packaging that will make your business stand out. Design Tips Every Brand Should Follow With so many brands and products vying for our attention, it can be difficult to stand out in the crowd. However, there are a few key principles that every successful brand should follow.  Tip 1: Clarity and Authenticity Firs ..read more

As a businesswoman, it’s important to protect your intellectual property. These protections include trademarks, copyrights, and nondisclosure agreements (NDAS). Each of these protections has its benefits and drawbacks, so it’s important to understand them before deciding which ones to use for your business. This blog post will explain what each is and how they can help protect your business. What is a trademark? Trademarks have long been an essential part of the business world, helping to distinguish and identify products that belong to specific companies. Trademarks are legally recognized as ..read more

Amazon Prime delivery is expanding to include third-party retailers. This means that business owners who are not Amazon vendors can now offer Amazon Prime delivery to their customers. It’s a great opportunity for businesses to increase sales and attract new customers. Learn more about Buy with Prime and how you can get started in this blog post. Buy with Prime At the end of April, Amazon announced a new program that will allow third-party direct-to-consumer (DTC) retailers to offer Prime delivery, among other Prime benefits from their personal online storefronts. The new Buy with Prime option ..read more