It takes a lot of time and effort to create a website for your company or product, and it may be a struggle to convince viewers that your webpage offers a lot of value. It is also very frustrating to realize that even your website has valuable content and great design, visitors are still in a hurry to leave it. However, you are not alone. According to Blue Meta, SEO Agency in Vancouver, almost 80% of websites experience the same problem. Therefore, in this article, we decided to address the 4 major mistakes that can kill your bounce rate. Boring content If your website or blog has no interact ..read more

image from Pixabay.com If you want your business to remain viable in today’s competitive landscape, you have to adapt to the evolving changes. Some of these changes include the dynamics in digital marketing. A business must strive to meet its audience wherever they are. Gone are the days when TV and newspaper publications called the shots in the marketing industry. Even these have gone digital to remain viable against the many digital marketing trends such as email marketing, social media marketing, video marketing, influencer marketing, and chatbots among others. However, as is the case with ..read more

Creating a successful business means you will need to hire key roles in your organisation. Once you get to a certain size you should consider hiring a Marketing Manager. I know. I know. A marketing agency talking about how to hire a marketing manager. This might seem counter intuitive, but you will be surprised how often I get asked this question… “Kyle, do you know any good Marketing Managers.” That’s because once you get to a certain size, it makes sense to hire a marketing manager to keep track of all your marketing. Trust me. There’s always room for a specialist marketing agency ;). So, af ..read more

Focusing on email marketing best practices is the quickest way to see an instant increase in your email marketing effectiveness. Having helped dozens of businesses improve their email marketing, this is the biggest area that I've seen holding businesses back from getting a huge ROI. If you think that your email marketing could be getting better results then you need to read this blog post. By following the email marketing best practices I am about to show you, you will increase your email delivery rates. With higher delivery rates, you will see a much greater ROI on your email marketing. Ready ..read more

Digital marketing is a constantly changing universe. In order to stay on top of the latest digital advertising trends, we need to keep our ear to the ground. It seems like every week, there is something new happening in the digital advertising world. Some of them are fads. Some of them the next big thing. Here are five of the biggest digital advertising trends that we all need to pay attention to. I saved the best to last, four and five are complete game changers. Chatbots Chatbots are a cheap and effective way to communicate with your audience. According to Gartner, 85% of our engagement wit ..read more

As a savvy business owner, I'm sure you already know how important generating leads is to grow your business. If you are looking for new lead magnet examples to increase the number of leads you are generating, then this post is perfect for you. I have handpicked each one of these lead magnet examples to get your creative juices flowing and help you generate more leads for your business. Have a look through these examples, I am sure you are going to find something that is perfect for your business. Content Upgrade Examples The content upgrade is a great way to convert readers of your blog into ..read more

You get to work, switch on your computer and open your emails. Today is like most days but for some reason, you can't find the motivation to get yourself going. This lack of motivation could be what is holding your sales growth back. We've all been there. Sometimes it just requires a little inspiration to give you that kick you need to crush the day. To help, I compiled some of my favourite quotes to inspire you and push you towards your sales growth goals. Why not share your favourite sales growth quote on social media and help inspire others today? The Best Quotes to Inspire Your Sales Grow ..read more

Have you heard of inbound marketing but are not quite sure what it means? I remember when the term came to prominence around 2006. Everyone was talking about it and quite frankly, I had no idea what it was. After looking into it further, I realised how powerful this approach to marketing can be. Not only does it create more customers, it provides a longevity to your business that is difficult to achieve with more traditional marketing methods. After realising this, I started to learn the ways of inbound marketing and engrained this approach into every marketing project I undertook. In the blog ..read more

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