The Perceptron is the ancestor of Neural Networks and Generative AI, but it arrived 60 years too early and, above all, its promise was a little overstated to say the least. One started to imagine impossible things. Besides, artificial intelligence as no match for natural human resentment. Especially that of Marvin Minsky. The result was the first winter of AI. Joe Bloggs might think that ChatGPT is a “revolution“. But for scientists, computer scientists, philosophers and others who like to read them, it is above all an evolution. The evolution of a way of thinking that goes back a very long wa ..read more

Walking down the roads of strategic thinking for professional networking or business building, most of us would agree to name LinkedIn as a well-built pathway to tread on. What’s better than understanding the dynamics of LinkedIn as a professional networking platform from someone who trains consultants and is an expert regarding that platform. Daniel Alfon from Tel Aviv wrote the book entitled, “How to Build a LinkedIn Profile for Business Success“. For most of us in the B2B marketing or consulting space, it’s a great read on what LinkedIn has become and where it’s going. I interviewed Daniel ..read more

No one knows now AI really works an MIT reviewer states. A little while ago, at the beginning of 2024, we released a piece stating that the AI revolution would not take place. We understand that this was a very bold move. A few readers laughed, most dismissed the idea and when on ChatGPTing (or ChatGPTeing I’m not sure about the spelling, GenAI hasn’t yet hallucinated it). Yet a short piece by MIT is hinting that, maybe, our hunch wasn’t so biased after all.    Nobody Understands How AI Works How AI works is a mystery according to MIT reviewer Melissa Heikkilä — Image produced with M ..read more

This piece is about proposing a framework for smart human writing. There’s such a flurry of social media content on AI one can legitimately feel bewildered. Every day we are overwhelmed with new GenAI tools, all deemed more “revolutionary” than those we had the day before. But do these tools really make us more intelligent, or on the contrary are they a way of outsourcing the intellectual work we did ourselves in the past? We asked ourselves here what would be the characteristics of intelligent human writing, as we promote it within our 100% human-generated content initiative. S ..read more

What are the most outstanding new features of LinkedIn in 2024? Reid Hoffmann’s professional network was created almost 21 years ago (in May 2003) and acquired by Microsoft in 2016. Visionary Marketing invited Bruno Fridlansky to talk about this platform, of which he is an expert. Together we were able to answer a few basic questions about using the tool and review some of its latest features. It’s worth noting that Bruno isn’t ecstatic about most of them. The New Features of LinkedIn Under the Microscope We’ve been using LinkedIn professionally for 20 years, a tiny bit less than the age of th ..read more

What if hiring luxury venues during the 2024 Olympics were a good opportunity for brands, even small ones?  The Olympic Games are only six months away from now and I was wondering how much of an opportunity it was for brands and which ones. To find out I invited Tanya Bencheva, the CEO and founder of Native Spaces, to share her reflections on that subject. Little did I imagine, when I first contacted Tanya, that there were so many options for smaller brands. It’s certainly up for grabs and our readers should definitely give it a thought.  2024 Olympic Games in Paris: Luxury Venues ar ..read more

We’re publishing a short message today to say that we’ve joined the club of the world’s top 25 opinion leaders in marketing. We are not doing this out of hubris, but to say a big thank you to our readers and our 100+ clients. So you’ll find a badge on the right, below our 100% human-generated content logo, so you can check our credentials. Here’s an excerpt taken from the description of this label explaining why it was awarded to Visionary Marketing. Visionary Marketing amongst the top 25 marketing opinion leaders according to Thinkers 360 Visionary Marketing has been recognised as o ..read more

Just like the Trojan war, the AI “revolution” will not take place*. Today’s topic is the inevitable generative AI. This is the perfect opportunity for us to discuss what a technological revolution is or isn’t. Here are our thoughts, and we might as well warn you that we are putting our trotters in the trough in a very counter-intuitive way. Admittedly, we’re taking a bit of a risk here, but keeping up with the Joneses isn’t a valid option for Visionary Marketers. As we know the subject well from having trained and certified a thousand students, we are also well aware of the limitations of ..read more

How can a responsible marketer survive when the world around us is crumbling? Or at least when experts are telling you that it is. Three years to the day, the French association of marketers Adetem asked Visionary Marketing to join its CSR responsible marketing initiative, and naturally we welcomed the opportunity. That almost seemed natural to us. However, things aren’t that simple and many questions remain. Here are our thoughts on the subject even though there are more questions than answers. Our underlying goal is to encourage marketers (and salespeople) to question and reflect on their pr ..read more

According to a recent Forrester report (How Generative AI Will Transform CRM), GenAI may have significant and beneficial impacts on Customer Relationship Management systems and practices. The real question is, however, how effective GenAI could be when it comes to handling various customer-facing tasks? And how easily could it adapt to specific CX applications? Forrester’s analysts surmise that using massive bodies of data and large language models (LLMs), one could achieve better interactions with customers, therefore elevating customer experiences, and contributing to growth. That is to ..read more