First Move direct marketing are proud to become the 1st UK member of the BVDM climate initiative. First Move joins with printers in Germany, Belgium, Luxembourg, Denmark, Holland and Switzerland in computing the CO2 generated through the production of paper and the printing process so that the CO2 can be offset through ‘Climate Protection Projects’ To compensate for greenhouse gas emissions certificates are generated only for Gold Standard projects cofounded by the World Wildlife Fund (WWF) that reduce greenhouse gases, whilst simultaneously benefitting the local environment and sustainable so ..read more

Many people aren’t aware of one of the most attractive features of direct mail: the ability to constantly test and refine your campaigns, ensuring your message is always evolving to maximise your reach and improve your responses. As direct mail experts, we have all the direct mail tools and expertise you need to successfully execute an A/B testing campaign.   What is A/B testing? A/B testing enables you to uncover what works best and what does not, continuously improving your ‘control’ pack. Begin your campaign with two alternative mailings, A and B. If possible make the test changes mean ..read more

Paper wrap is an environmentally friendly 100% recyclable mailing alternative to poly wrapping for your next magazine or brochure mailing. Because the outer wrap is digitally printed with the name and address of the recipient it removes the need for a carrier sheet whilst offering endless design & customisation options to help engage the recipient. Compatible with the cost effective Royal Mail Mailmark specification paper wrap also helps reduce postage costs & is cost effective for lower volume mailings when compared to poly wrapping. Reduce your costs, engage your recipients and raise ..read more

Find ‘customer rich’ areas using existing customer postcode data Find new postcodes which are similar to those where your current customers live using geo-demographic profiling Target a specific area, distance or drive time from your business And it is the cheapest way to mail by 20% Partially Addressed is advertising mail which qualifies for reduced postage prices.  Postcodes are used instead of personal data providing a completely GDPR compliant way of finding new potential customers.  Mail is addressed to the ‘home owner’ but brands have increasingly looked to increase enga ..read more

Is Direct Mail old fashioned? Tired – past its Prime? Overtaken by e-mail? …….. and now look at what is happening in 2022. As direct marketers the main reason we do this is to build brands, inform, generate a response – so lets explore this and compare e-mail and direct mail – their strengths and weaknesses. E-mail fast, quick, low cost and research shows it is preferred when they know the organisation that is contacting them. Average open rates in 2021 for Advertising and Marketing were 20.5% and a unique click through rate of 9%. Only 3.0% of those who received the e-mail actually visited a ..read more

Direct mail is a proven, cost effective marketing method, as a standalone or as part of a larger marketing mix. Here at First Move, our client services team give you their top 5 reasons as to why you should be investing in direct mail: You remember your mail – 65% of recipients pay full attention to their mail. Personalise your mailing to drive this figure even higher – address your customers by name, appeal to them on a personal level and show them that you care! 70% of people say that mail rather than email makes them feel valued and research shows people trust their mail. Return on Investm ..read more

First Move Installs Xerox Iridesse Digital Press  First Move has installed the Xerox Iridesse Digital Printing Press. State of the art technology really delivers a true wow factor on a wide range of paper types and sizes up to 1200mm and 400gsm.  Fast set ups and easy maintenance means Iridesse helps us to offer exceptional quality with fast turnaround times! Iridesse can produce truly beautiful postcards, self mailers and more – please get in touch if you would like us to send you a sample pack. Do you have an idea for your next Direct Mail campaign you’d like to discuss? Like to kn ..read more

What’s the first thing you do when you get home from work? Most of us check our post. The pull is in personalisation. It’s got our name and address on it, so it’s probably important and worth reading. Do you look forward to getting your emails as much? We’re guessing NO and the statistics support this. 1st quarter of 2022 4% response prompting a purchase and kept for an average of 7.4 days . ‘Direct mail has a response rate of 30 times that of e-mail and coupled with the availability of large quantities of reliable data and increasingly cost effective personalised digital print, provides a gre ..read more

First Move has installed the Xerox Baltoro High Fusion Inkjet Press adding to the already impressive digital printing capability we are able to offer – True High Definition 1200 x 1200 dpi printing at up to 300 A4 images per minute duplex and every sheet personalised. Baltoro enables us to offer fast turn around times for your Direct Mail Project using a variety of different paper types with a true wow factor. Do you have an idea for your next Direct Mail campaign you’d like to discuss? Like to know more? Please get in touch and make the First Move.    The post First Move Installs Xe ..read more

First Move is pleased to announce the installation of a state of the art digital Flatbed cutter. Capable of cutting, creasing and perforating the most complicated of designs with pin point precision the Intec FB550 gives First Move the ability to create sustainable membership cards, bespoke packaging and numerous other items to include in mail packs. Sound interesting? Get in touch today to see how we could help with your next mail campaign. The post First Move Installs Flatbed Digital Cutter appeared first on First Move Direct Marketing ..read more