In marketing, understanding who you do not want to target is as crucial as knowing your desired audience. The process of removing names and addresses from mailing lists before distribution can be labor-intensive and involve extensive spreadsheet management. This is why we are thrilled to introduce our new direct mail suppression lists with the latest… Read more about Product Update: Direct Mail Suppression Lists, Integration Updates, System Performance & More The post Product Update: Direct Mail Suppression Lists, Integration Updates, System Performance & More appeared first on Postaly ..read more

This isn’t another article promoting the benefits of direct mail marketing. We’ve covered that topic thoroughly in blog articles, white papers, playbooks, and case studies. You are welcome to browse our library of informative content at postalytics.com and read any material that interests you. This piece is about the trends and technologies that represent the… Read more about Automated Direct Mail: Where’s it Going? The post Automated Direct Mail: Where’s it Going? appeared first on Postalytics ..read more

So, you’ve decided to launch a direct mail campaign for your organization. Great! Direct mail is a very effective way to connect with customers and prospects in ways you can’t duplicate in the digital channels.  One of the first direct mail decisions to make is determining the format of your mail piece. Will it be… Read more about Choosing the Right Direct Mail Format The post Choosing the Right Direct Mail Format appeared first on Postalytics ..read more

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Did you know that direct mail has a higher open rate of 80-90% than email’s 20-30%?  Sounds great, right? But is it enough to get high open rates, or should you focus equally on conversions? While direct mail as a channel has brought great results to businesses, it’s important to have effective strategies supporting it. … Read more about Direct Mail Marketing: 10 Strategies for Highly Effective Campaigns The post Direct Mail Marketing: 10 Strategies for Highly Effective Campaigns appeared first on Postalytics ..read more

If you’ve ever felt lost in the crowd, confounded by the impersonal messages arriving in your postal mailbox that seem to ignore your unique needs and behaviors, you are not alone. This is a common phenomenon in traditional mass media communications where marketers treat everyone alike. Though plenty of companies continue with this dated direct… Read more about How to Leverage CRM for Effective Direct Mail Automation The post How to Leverage CRM for Effective Direct Mail Automation appeared first on Postalytics ..read more

GoHighLevel is a powerful tool that has built a strong presence in the marketing and sales space.  It helps real estate marketers streamline their CRM needs, generate leads, and create powerful campaigns from one platform. But that’s only the tip of the iceberg.  Many of our clients use the GoHighLevel and Postalytics integration. It allows… Read more about How Real Estate Marketers Can Skyrocket Leads with GoHighLevel and Postalytics The post How Real Estate Marketers Can Skyrocket Leads with GoHighLevel and Postalytics appeared first on Postalytics ..read more

Personalization makes 84% of consumers feel more likely to open direct mail materials. It shouldn’t come as a surprise. Think about it. Which messages resonate with you the most? Which direct mail items are you tempted to open? It’s almost always the personalized ones. As a direct mail automation platform, many of our clients use… Read more about 6 Personalization Best Practices for Data-driven Direct Marketing The post 6 Personalization Best Practices for Data-driven Direct Marketing appeared first on Postalytics ..read more

Direct mail automation software allows teams to focus on what matters most — creating effective campaigns and working on what makes campaigns successful. It now handles manual activities like triggering a direct mail based on customer action, deploying the campaign for print, and tracking response rates. But how do you select a direct mail automation… Read more about The Best Direct Mail Automation Software in 2024 The post The Best Direct Mail Automation Software in 2024 appeared first on Postalytics ..read more

Do you want to create seamless workflows and reduce the time spent on manual activities?  Integrations between different tools and platforms are your ticket to success. ActiveCampaign has created a strong presence in marketing automation and CRM (Customer Relationship Management). Yet, not many businesses know that they can also use this tool for direct marketing.… Read more about Top 5 Benefits of ActiveCampaign For Your Direct Mail Marketing The post Top 5 Benefits of ActiveCampaign For Your Direct Mail Marketing appeared first on Postalytics ..read more