Staff How we embrace this surging adoption of artificial intelligence (AI) in the economy of the future remains up for debate. Already, we’re seeing the impact of AI adoption in the workplace, in culture, and in finance, but it won’t end there. According to Goldman Sachs, AI is showing “very positive” signs of eventually boosting GDP and productivity, while some experts are remarking that the generative AI tech wave is sweeping in much faster (maybe 10x) than early internet. One way to gauge how this impacts the world of the data-driven business and data-powered marketing is to look at the dir ..read more

Jenni Romaniuk is a lead researcher at the world-famous Ehrenberg-Bass Institute and the author of “Better Brand Health”. By Stephen Shaw Why do people make the buying choices they do? That simple question has preoccupied marketing researchers for more than half a century now. They’ve sought to understand what goes on in people’s minds as they make purchase decisions. Using scientific methods of discovery, they’ve probed people’s attitudes, values, habits, beliefs, social mores, motivations, personality quirks, cultural influences and more, looking for common patterns of behaviour that will pr ..read more

By Heidi Tolliver-Walker It’s an age-old debate: direct mail versus email marketing. Supporters of digital media will say why drain your marketing budget on direct mail campaigns that nobody reads when you can contact your customers using the channels they prefer — television, social media, and mobile? However, the latest data makes a strong case for printed direct mail. Sure, social media and mobile marketing are on the rise. But that doesn’t mean that customers aren’t responding to direct mail or that this channel is losing its effectiveness. That’s just plain false. The reality is, direct m ..read more

By Abdul Wahab Shaikh and Shruti Lal, with Hannah Mayer and Spurthi Gummadala Answering six specific questions holds the key to successful digital and AI transformations for CPG companies. There’s a race on to capture value from digital and AI, and consumer packaged goods (CPG) companies are in danger of falling behind both retailers and consumers. It’s not for lack of trying. Like most sectors, CPG companies have been on some form of digital and AI transformation journey. But most of them are stuck in the pilot purgatory stage characterized by plenty of subscale activity and little at-scale v ..read more

Courtesy Info-Tech Research New insights from Info-Tech Research Group highlight the importance of adopting an Exponential IT mindset to meet the evolving demands of fans and capitalize on new business opportunities in the sports and entertainment sector. A recently published guide from the research and advisory firm outlines how sports and entertainment organizations can integrate advanced technologies, enhance operational efficiency, and deliver personalized fan experiences. The sports and entertainment industry is experiencing unprecedented technological advancements and shifting consumer e ..read more

While consumers reliance on technology increases, trust stays stagnant 71 percent of respondents are actively using artificial intelligence on e-commerce platforms 61 percent of Canadians bought a product based on influencer’s recommendation or promotion 13 percent increase in number of respondents concerned about ID theft since last year TORONTO, ON–-As the cost of living continues to rise, Canadians are turning to artificial intelligence (AI) and digital platforms to help make more informed purchasing decisions by identifying cheaper alternatives to costly products and services, according ..read more

PMG bolsters its generative AI capabilities with Microsoft 365 Copilot integration, upskills its workforce and unveils proprietary tools such as Kleo, the firm’s first generative AI-powered chatbot TORONTO, ON–KPMG in Canada is bolstering its investments and capabilities in generative artificial intelligence with proprietary tools, training and solutions to enhance the work of the firm’s 10,000 professionals and deliver more innovative and impactful solutions to Canadian organizations. “Canada is facing a significant productivity challenge and we believe generative AI has enormous potential to ..read more

TORONTO, ON–At its annual general meeting, the Canadian Marketing Association (CMA) announced that Alan Depencier (Chief Marketing Officer, Personal and Commercial Banking and Insurance, RBC) is the new Chair of the Board, and elected five new senior members as Directors to further diversify the board. Depencier ( left) has held senior marketing roles at RBC for nearly 20 years, including the past seven as Chief Marketing Officer for personal and commercial banking and insurance. Prior to his tenure at RBC, he managed consumer packaged goods brands and spearheaded the growth of a startup ventu ..read more

Collectors begin earning Reward Miles at Pharmasave locations across Canada, starting in September 2024 TORONTO, ON–AIR MILES® Reward Program (AIR MILES) is expanding its collaboration with Pharmasave, a leading independent pharmacy retailer in Canada, beginning in September, 2024. This expansion gives AIR MILES collectors a new way to earn and redeem Reward Miles in-store at participating Pharmasave outlets across Canada, excluding Quebec. This announcement builds on AIR MILES’ latest program enhancements designed to allow Canadians to shop and earn the way they want on groceries and more. “P ..read more

EA enters an exclusive partnership with LiveRamp, accelerating data collaboration, audience targeting, and cross-channel measurement for brands, publishers, and agencies TORONTO, ON–Environics Analytics (EA) has announced a partnership with LiveRamp (NYSE: RAMP), the leading data collaboration platform. Under the terms of this partnership, EA will be the sole provider of LiveRamp’s suite of products and services in Canada. The addition of LiveRamp’s platform to EA’s existing data, analytics and clean room capabilities enable businesses to successfully navigate today’s challenging marketing env ..read more