New Fraud Fighters initiative leverages boxing fundamentals to empower Canadians to defend themselves from financial scams
Direct Marketing Magazine
by DMN
6h ago
As two thirds struggle to spot scams, Interac equips Canadians with the 1-2 punch to fight fraud TORONTO, ON–As Canada’s tech-celeration offers more opportunities for fraudsters to strike, a recent survey by Interac Corp. (Interac) revealed that over nine in 10 Canadians (91 percent) have experienced digital fraud attempts in just the past six months. Despite nearly seven in 10 (69 percent) Canadians believing they are familiar with the signs of fraud, only 36 percent of respondents find scam attempts easy to spot. With this challenge in mind, Interac is stepping into the ring with Fraud Fight ..read more
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The Building Blocks of a Best of Breed Loyalty Lifecycle Marketing Strategy
Direct Marketing Magazine
by Direct Marketing
3w ago
By Richard Schenker When designing a loyalty program, many brands do not afford sufficient priority and resources to building a highly impactful Loyalty Lifecycle Marketing Strategy. While in the throes of the development of a loyalty program, brands tend to be overly preoccupied with devising the mechanics of a loyalty program, such as earn and burn rates, rewards portfolios, tiers, conditions, and restriction. Although these are all very important programmatic decisions, brands often tend to defer thinking about the Loyalty Lifecycle Marketing Strategy until the tail end of the design proces ..read more
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Author Talks: Howard Friedman on Getting the Most From Your Data Science Team
Direct Marketing Magazine
by Direct Marketing
3w ago
We all know the best decisions are data driven. So why are so few leaders making good use of their analytics teams? In this edition of Author Talks, a series from McKinsey Global Publishing, Ron Nurwisah chats with Howard Friedman — a data scientist, health economist, and adjunct professor of health policy and management at Columbia University — about his new book, Winning with Data Science: A Handbook for Business Leaders (Columbia Business School Publishing, January 2024), coauthored by Akshay Swaminathan. The book explores data science and its business applications, emphasizing the need for ..read more
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EY Future Consumer Index: When Talk Turns Into Action, Be Set For Change
Direct Marketing Magazine
by Direct Marketing
3w ago
By Kristina Rogers Climate change is becoming a growing reality for people around the world and disrupting ingrained consumption habits. Many consumers have already been forced to change how they live and what they buy because of the impact of climate change, according to EY global research. People are increasingly willing to pick sustainable products and to pay more for them, although this is still a growing minority view. Consumers are worried about the health of the planet and expect companies to show more leadership to reduce negative impact and increase positive impact. We’re living in a ..read more
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Critical Trends Driving Brand Growth in 2024 and Beyond
Direct Marketing Magazine
by Direct Marketing
3w ago
By Emmanuel Probst We examine how brands will make positive contributions to our lives and the world around us in 2024. Looking forward to 2024, the world continues to change in ways that are worrisome for most of us, with global conflicts, inflation, climate change and the adoption of artificial intelligence all prominent concerns. These issues ultimately impact how people consume and choose brands, hence Ipsos’ continued efforts to understand the role brands can play in people’s lives and identify what makes brands successful.  Extensive research-on-research conducted across numerous ca ..read more
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New Research: In Sales and Marketing Conversations, Timing is Everything
Direct Marketing Magazine
by Direct Marketing
3w ago
New research from York University’s Schulich School of Business shows that, when it comes to sales, service, and marketing communications, it’s not just what you say that matters — but just as importantly — when you say it. The findings are contained in the article “When Language Matters”, published in the Journal of Consumer Research. The article was written by Grant Packard, Associate Professor of Marketing at the Schulich School of Business at York University, along with Yang Li, Associate Professor of Marketing at the Cheung Kong Graduate School of Business, and Jonah Berger, Associate Pro ..read more
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Insights on Data-Driven Retail Media in Canada
Direct Marketing Magazine
by Direct Marketing
3w ago
By Victoria Cromie In recent years, we’ve seen a surge in retail media ad spending in Canada, with the latest projections suggesting that budgets will exceed the CAD$3 billion mark in 2024 according to IAB Canada. With these budgets nearly doubling in just three years, we believe the time is right for an exploration of opportunities amidst the evolving challenges in the Canadian retail media landscape. A Unified Theory of Measurement The first of these opportunities is the journey toward a unified theory of measuring retail media. To fully capitalize on the increased spending in the industry ..read more
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Train Frontline Employees and Automated Marketing Systems
Direct Marketing Magazine
by Direct Marketing
3w ago
When different communication styles matter By Grant Packard Over the last few years, sophisticated technologies and methods for analyzing language at massive scales have helped researchers shed new light on the importance of language in marketing settings. The conclusion? Seemingly insignificant choices about the words marketers use, and when they use them, can have a significant impact on customer attitudes and purchases. Taking advantage of these insights can help marketing organizations stay one step ahead of the competition. By training salespeople or front-line employees, not to mention ..read more
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The Major Trends in eCommerce Marketing for 2024
Direct Marketing Magazine
by Direct Marketing
1M ago
Economic uncertainty and a growing expectation for seamless commerce continue to dominate Staff As we navigate the explosion in AI, data privacy and disruptive technologies, marketers are reimagining every stage of the customer lifecycle as well as their own organizational structures. With continued demands from internal stakeholders for growth, and external consumer pressure for better service and lower prices, marketers will continue to be challenged to rethink how they do business. Wunderkind recently released a report identifying 10 trends that will have the biggest impact on digital mark ..read more
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How Digital Marketing Shapes Our Future: The 2024 DGTL Study
Direct Marketing Magazine
by Direct Marketing
1M ago
The 2024 DGTL Study sheds light on five key findings that will guide your thinking for your digital strategies in 2024. This second edition reaffirms the importance of crafting a research research-driven digital strategy. Leger DGTL converts insights into tailored strategies, seamlessly aligning with the unique expectations of our clients’ audiences, unlocking maximum potential and return on investment. While they can’t guarantee the end of your sleepless nights, this study serves as your guiding light, illuminating the path to insights that provide certainty and ease of mind addressing the pr ..read more
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