Are You ‘Continually’ Stumped ‘Continuously’?
The Simons Group | Chicago B2B Marketing Agency Blog
by Dawn Wolfe
6d ago
Two simple adverbs trip me up every time. Whether I’m writing or editing content, I have to look them up: continually and continuously. They have such close meanings, but they’re not interchangeable. It seems I’m not alone, as I continually find incorrect usage in a variety of content. Do you know the difference? Continually means a steady repetition – something that happens frequently or regularly. Here are two examples: In B2B marketing, it’s essential to continually assess market trends and adjust strategies to stay competitive. Companies should continually invest in professional developme ..read more
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KPIs and ROI: A Marketer’s Guide to Measurement
The Simons Group | Chicago B2B Marketing Agency Blog
by Sandy
1w ago
Key performance indicators (KPIs) and return on investment (ROI) metrics empower B2B marketers to show the value of their efforts. They also help them make informed decisions about marketing spend. In this post, I’ll explain what KPIs and ROIs are, how they work and how to use them.  What are KPIs in marketing? KPIs are measurable metrics that track your progress toward meeting marketing goals during a specific period. They answer the question, “Are we doing the right things?” Tracking performance helps you justify spending. Moreover, it helps you spot trends and areas for improvement ..read more
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Crack the Code of That Versus Which in Writing
The Simons Group | Chicago B2B Marketing Agency Blog
by Dawn Wolfe
1M ago
One of the most common mistakes I see among new and veteran writers is using “that” and “which” incorrectly. Don’t feel bad if you don’t know when each is called for or why they’re not interchangeable. Grammar isn’t in everyone’s wheelhouse. Essential clauses The first step is to grasp essential and nonessential clauses, often referred to as restrictive and nonrestrictive clauses. You can’t remove an essential clause from a sentence without changing the meaning of that sentence. That’s why it’s considered essential. “That” introduces an essential clause. Here are two examples: I remember t ..read more
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How to Work with Subject Experts and Boost Brand Trust
The Simons Group | Chicago B2B Marketing Agency Blog
by Dawn Wolfe
1M ago
Buyers want and need to trust brands more than ever before. They’re educating themselves and researching online before they buy. Trust is among the top three reasons that drive purchasing decisions, according to the 2023 Edelman Trust Barometer. Fifty-nine percent of survey respondents said they’re more likely to buy from brands when they trust them, even if they find cheaper products elsewhere. Meanwhile, 67% said they’ll remain loyal to brands and advocate for them, even if the businesses make mistakes. What does all of this mean? Businesses that prioritize trust have a competitive edge. T ..read more
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In-Person B2B Trade Shows Rebuild Momentum
The Simons Group | Chicago B2B Marketing Agency Blog
by Dawn Wolfe
2M ago
If you’re planning to attend a B2B trade show this year, you’ll likely have a lot of company. The industry is coming back after pandemic shutdowns and lackluster attendance, data shows. In-person business-to-business (B2B) shows in the U.S. are recovering from their pre-pandemic levels as exhibitors and attendees are eager for face-to-face interaction. The momentum has been a little choppy, but continues to show positive progress. By some estimates, the industry will rebound fully in 2024. “We’re headed in the right direction,” says Nancy Drapeau, vice president of research at the Center for ..read more
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B2B Marketing Strategies: Give Your WordPress Website a Tuneup for 2024
The Simons Group | Chicago B2B Marketing Agency Blog
by Sandy
4M ago
Whether you’re constantly working on your website or it’s running on autopilot, it can be easy to forget about routine website maintenance. Just like a car needs its tires rotated and fluids checked, your website needs a regular tuneup to perform at its best. True, it’s not as sexy as a design revamp or slick new conversion tool, but simple website maintenance can improve search engine optimization (SEO), convert more clients and increase your ROI. Each of these quick, low-cost (or free) tasks should take a few hours, at most, and will ensure your website is running smoothly into 2024. Be su ..read more
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Sharpen Your Grammar, Style and Punctuation with These Resources
The Simons Group | Chicago B2B Marketing Agency Blog
by Dawn Wolfe
5M ago
If you create business or marketing communications regularly, you’re probably a decent writer. But even great writers use grammar, style and punctuation guides. If your skills aren’t where they need to be, these references can help you improve your writing. If you’re thinking about leaning on GPT, Copy.ai, Grammarly or other artificial intelligence (AI) tools, think again. They make mistakes. Errors may be minimal, but you can’t count on it. Wouldn’t you rather become a better writer and enjoy the learning process than lean on AI? Similarly, keep in mind that AI has its quirks. For example ..read more
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B2B Marketing Through Storytelling: Does My Brand Need It?
The Simons Group | Chicago B2B Marketing Agency Blog
by Sandy
6M ago
Does my brand need B2B marketing through storytelling? People ask me this question a lot. Is it on your mind, too? Are you wondering what it means? You may think it’s just another marketing fad. Or you could see it as industry jargon that marketers use to look important. Well, let me ask you this: Do you have to convince people to buy your company’s products and services? If you answered no, B2B marketing through storytelling isn’t for you. For the rest of us, business is all about relationships. We all buy from other people. More often than not, we buy from those whom we connect with emotio ..read more
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5 B2B Digital Marketing Trends for 2024
The Simons Group | Chicago B2B Marketing Agency Blog
by Sandy
7M ago
From voice search optimization to content marketing diversification, digital marketers can look forward to new technologies and opportunities in 2024. Here are five B2B digital marketing trends that will reshape content marketing in 2024 and beyond. 1. Voice search optimization B2B decision-makers are always on the go. The way they search for information is evolving. When they need to be hands-free, they ask Siri and Alexa questions to get search results. In the past, they relied on keyboards to type in efficient search queries. Now, they have voice search that helps them find what they’r ..read more
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The Simons Group Joins the Content Authenticity Initiative
The Simons Group | Chicago B2B Marketing Agency Blog
by Sandy
7M ago
The Simons Group is now a member of the Content Authenticity Initiative (CAI), an association that seeks to develop standards and technologies for ensuring the authenticity and integrity of digital media. The group includes media and tech companies, nongovernmental associations, academics, technologists and journalists, who want trust and transparency at scale in the age of generative artificial intelligence (AI). Formed in 2019, the CAI seeks the adoption of open content standards and tools that would help consumers better understand and evaluate media. The group believes a collaborative eff ..read more
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