CALLING MASTERS | Pre-Call Research: How to Prep
Air Marketing Group Blog
by Hannah Sanders
6d ago
  Tired of wasting time on unqualified leads and getting stuck in voicemail jail? If you want to increase your closing rate over the phone, you need to understand who you’re selling to.  In this webinar, the first in our Calling Masters series in partnership with Lead Forensics, we’re discussing the key elements of pre-call preparation to ensure that you’ve packed out your cold call toolbox. You’ll learn: How to quickly gather relevant knowledge about your prospect’s business, their specific needs, and the key players you need to connect with. Which essential tools will help info ..read more
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How To Get Your Go-To-Market Strategy Right – What You Should Be Considering In Your Launch Plan
Air Marketing Group Blog
by Hannah Sanders
6d ago
Every new product or service starts with an idea, an idea to disrupt the market and solve real-world problems. But these ideas can take a long time to come to fruition. Your idea will go through concept development and creation, through new product development (NPD) and research and development (R&D), and through rigorous testing, trials and feedback processes before the final product or service is ready to launch.   But before you can successfully launch, you need to devise a well thought out go-to-market-strategy (GTMS). It’s imperative that you get your GTMS right, because i ..read more
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How To Get Your Go-To-Market Strategy Right – What You Should Be Considering In Your Launch Plan
Air Marketing Group Blog
by Hannah Sanders
1w ago
Every new product or service starts with an idea, an idea to disrupt the market and solve real-world problems. But these ideas can take a long time to come to fruition. Your idea will go through concept development and creation, through new product development (NPD) and research and development (R&D), and through rigorous testing, trials and feedback processes before the final product or service is ready to launch.   But before you can successfully launch, you need to devise a well thought out go-to-market-strategy (GTMS). It’s imperative that you get your GTMS right, because i ..read more
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Sync or Swim: Mastering Sales-Marketing Alignment
Air Marketing Group Blog
by Hannah Sanders
1w ago
Discover the secrets to successful collaboration in Sync or Swim: Mastering Sales-Marketing Alignment, a practical guide to enhancing cooperation between sales and marketing teams for improved revenue and efficiency. Contents: Sales and Marketing Teams: Unveiling the Colourful Characters of the Trade Bridging Brilliance Between Sales and Marketing Teams What Happens When Sales and Marketing Are Not Aligned? Syncing Success: Aligning Your Sales and Marketing Tech Stack Alignment in Action: Success Stories Building a Culture of Alignment Your Smarketing Checklist Get your FREE copy of the ..read more
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The Resurgence of In-Person Events In a Post-COVID World
Air Marketing Group Blog
by Hannah Sanders
2M ago
Our lives changed drastically during the pandemic. Businesses shut their doors, schools closed, gyms became an empty, lifeless space for fitness enthusiasts, and our worlds were reduced to the square footage of our homes. Locked away in our support bubbles and making the difficult decision of who to spend Christmas with. We had the time to reflect on what and who is truly important. We thought about our families, careers, relationships, and survival. This became our new ‘normal’, getting used to our own space, seeing fewer people, and being told which way to queue in the supermarket, ensurin ..read more
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Maximising Sales Performance: Should You Go In-House or Outsourced for Training?
Air Marketing Group Blog
by Hannah Sanders
3M ago
It’s not your imagination, sales development is definitely getting harder. Outbound prospecting is certainly getting harder. Doing the same thing, applying the usual techniques, won’t cut it anymore. More than ever, there’s a need to be coaching and training your SDRs regularly, particularly in the early part of their career. But what’s the best way to train your sales team? Should you have an in-house trainer or send SDRs to external training courses? Here, we’ll look at the pros and cons of in-house and outsourced sales training and enablement. Benefits of in-house sales training Awareness ..read more
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How To Effectively Convert MQLs From Gated Content
Air Marketing Group Blog
by Hannah Sanders
4M ago
Acquiring Marketing Qualified Leads (MQLs) is just the beginning when it comes to Digital Marketing. Next comes the trickier part: effectively nurturing and converting those leads into loyal customers. In this blog, we’re looking at how to effectively convert MQLs from gated content downloads, with a strategic approach that guides prospects seamlessly through their buying journey. Here are 10 strategies to effectively nurture and convert MQLs into valuable customers: Segment and Personalise Segmentation is key. Group MQLs based on demographics, behaviour, and where they are in their journe ..read more
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All You Need to Know About Using Data in Outbound Sales | Blog
Air Marketing Group Blog
by Hannah Sanders
4M ago
At the close of last year, our exclusive roundtable, hailed by viewers as ‘the event of the year’ and one of our most successful yet, brought together the leading minds from all major data providers in the industry to discuss everything you need to know about using data in outbound sales. Offering key insights across strategy, intent data, data accuracy and the best practices for utilising data – it’s an absolute must-watch for anybody involved in the sales process. Hosted by Air’s Founder & CEO, Owen Richards, our expert panel featured: James Isilay – CEO at Cognism Saif Khan – Direct ..read more
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Uniting Experts: All You Need to Know About Using Data in Outbound Sales
Air Marketing Group Blog
by Hannah Sanders
5M ago
In the evolving sales landscape, data has become the linchpin of outbound strategies. But how do we navigate the complexities of using data to boost our contact rates and sales figures? In this live roundtable, we’re bringing together the leading minds from all major data providers for an exclusive discussion to provide industry insights and answer your burning questions. Our cracking panel features: James Isilay – CEO at Cognism Saif Khan – Director of Sales at ZoomInfo Liz Fulham – Founder & CEO at TAMI Paul Gilhooly – VP of Sales at 6sense Host: Owen Richards – Founder & CEO of ..read more
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Sales Confidence TOP 50 Sales Leaders Awards 2023 | Full In Person Event | Co-Hosted By Owen Richards
Air Marketing Group Blog
by Hannah Sanders
6M ago
Watch as the TOP 50 2023 winners are announced at this year’s Sales Leaders Awards powered by Sales Confidence at the De Vere Grand Connaught Rooms. Our Founder & CEO, Owen Richards, co-hosted the event alongside James Ski, Founder of Sales Confidence. Featuring an all-star lineup: • James Hall – Vice President of Sales at Snowflake • Mark Langton – Vice President of Sales, EMEA at Red Sift • David Wyatt – CRO at Aiven Who is it for? • Sales Leaders (CROs, Sales VPs, Sales Managers) • Revenue Leaders (Marketing, Sales Ops and Enablement) • SaaS Founders and Investors Why watch?  Yo ..read more
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