In the times of an overcluttered digital marketing landscape, it is difficult to stand out among thousands of brands competing for the same set of customers. Different forms of BTL marketing comes to the rescue and help brands make personalized and interactive connections with their customers.  Snapshots: The need for personalized and social shopping experience is the need of the hour to salvage dwindling sales number Below the line marketing has turned out to be the alchemical elixir for brands looking to maximize their brand visibility and restore customer loyalty BTL activiti ..read more

Here are top plays that must be included in an FMCG marketing strategy for improved sales flow. Snapshot FMCG players are struggling to build the ground for digital marketing and accelerate sales cycles They need to harness the power of digital marketing services and create demand for their products in the market Here are some key FMCG marketing strategies that can be factored into the next demand generation campaign  Fast Moving Consumer Goods (FMCG) enterprises today have a boatload of shares for digital marketing. However, most of them lack the resources and strategy to rid ..read more

Voice search has become a crucial part of the modern search engine marketing services. It offers overarching business benefits and helps companies optimize their digital strategy for more local and conversational queries. They need an action-driven strategy to target voice search traffic and grow their brand visibility. Snapshot: Voice search optimization plays a second fiddle in a typical B2B digital marketing strategy and is focused primarily on driving traffic to the website Companies can execute a robust voice search optimization strategy by optimizing content for long-tail keywords ..read more

There are many types of digital marketing channels to choose from, but your company needs to determine which ones will best suit its business goals and objectives. Here are 5 proven digital marketing channels that can help you boost your business’s growth and revenue. Snapshot There are myriad ways to find success online and attract new customers to your business, whether you’re an established brand or just starting out However, it can be hard to know where to start, especially if you’re still new to the business world This blog will give you the lowdown on five proven digital market ..read more

Email remains one of the best ways to reach new customers, but sending emails without verification can increase the risk of spam filters and cause you to lose potential customers. A verified email database ensures that your potential customers are real people who would actually be interested in your product or service. Here are five benefits of using a verified email database for your outreach campaigns. Snapshot Email outreach can be used to establish relationships with influencers, connect with potential leads, and grow your list If you’re running an outreach campaign, you might be tem ..read more

Several factors cascade failures in Telesales processes and thwart prospecting. Eliminating them at the beginning can help organizations in setting more appointments and driving growth. Snapshot Telesales presents serious challenges, and it has both winners and losers. Some brands have pivoted effectively, while others are still firefighting to navigate quick changes in customer behavior and technology. This had left many wondering how brands can adopt a stronger and more data-driven approach to improve the ROI. Many organisations continue to run legacy and first-generation telesal ..read more

Data mining can be an important part of the analysis of your company’s data, but it’s not always easy to perform it. It can be especially difficult when your data changes regularly and you need regular updates made in order to keep your database up-to-date. In that case, it’s often easier to outsource your data mining services so that experts can handle the task and make sure that your business’s data is always in top shape. Snapshot One of the most important aspects of running a successful business is making sure that you have access to reliable data. Data mining services are ideal for ..read more

B2B lead generation is a critical step towards building a qualified sales funnel that delivers maximum deal closures. Enterprises need a formidable B2B database that is complete with all the advanced technographic, firmographic, and demographic details of the customers to source high-quality leads and strengthen their pipeline. Snapshots: Customer data is the lifeline of B2B businesses across the world helping them connect with prospects and achieve deal closures A high-quality customer database with advanced purchase signals will help generate leads, nurture them, and build long-lasting ..read more

Customer databases can be leveraged in your business in all sorts of ways, including using them to improve sales. If you’re not using your customer database to generate leads and improve sales, you’re missing out on one of the best ways to get more leads at an affordable cost. Here are five ways to do just that. Lead generation can be difficult, especially if you’re trying to find prospective customers that are new to your business. That’s why it’s important to have a good understanding of who the people already in your customer database are, so you can lead them down the right path towa ..read more

Now that you have access to the power of intent data, how do you go about leveraging this power to improve your marketing efforts? Here are three ways that you can use intent data to drive better results with less effort. Snapshot If you’re not already using intent data, now is the time to start. By understanding what your customers are searching for, you can improve your marketing efforts and drive better results. Here are three ways to get started Intent data can be used in many ways to produce some amazing results, whether you’re looking to increase conversion rates, decrease your b ..read more