StraightArrow
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StraightArrow is a creative process outsourcing (CPO) company. Get insights, news, and practical advice for digital marketers. Learn more about creative process outsourcing and how your business can benefit from it.
StraightArrow
3M ago
In recent years, outsourcing has become an increasingly popular business strategy, with 59% of businesses that outsource citing cost savings as their primary motivation. However, outsourcing is becoming more than just an economic choice for businesses ..read more
StraightArrow
4M ago
Imagine you're about to join a meeting on Zoom. Once it starts, three things are missing: the agenda, clear presentation slides, and key team members for the project. It's digital chaos ..read more
StraightArrow
5M ago
In the era of Google ads, chatbots, and social media, email marketing remains a cornerstone of successful digital marketing campaigns ..read more
StraightArrow
6M ago
Services expand across all time zones with addition of industry-leading CPO firm
November 1, 2023: 2X, a pioneer of the marketing-as-a-service (MaaS) platform for the business-to-business (B2B) sector, announced today its acquisition of StraightArrow Corporation, a leading provider of creative process outsourcing (CPO) with operations in Manila, Philippines ..read more
StraightArrow
7M ago
In any organization, employee engagement plays a huge part in achieving success. Much has been said about its benefits: how engagement helps boost morale, increases satisfaction, and promotes a sense of purpose in the workplace. Engaged employees feel encouraged to be more productive because they understand the company's mission, values, and goals—as well as the part they play in the bigger picture ..read more
StraightArrow
9M ago
It’s one thing to realize that you need to outsource services; it’s another to actually know what kind of services you need. In this blog, we discuss the digital marketing packages we have available and help you identify which one is best for you ..read more
StraightArrow
9M ago
One thing remains constant in the fast-paced business world: engaged employees are the backbone of any successful organization. As the workplace evolves, companies must find new and innovative ways to keep their employees motivated, connected, and committed to their work. That's where employee engagement plays a huge part. Through various initiatives and endeavors centered around employee well-being, you can create a culture of engagement and foster a sense of purpose among employees ..read more
StraightArrow
9M ago
There are hundreds, if not thousands, of content management systems (CMS) in the market, each with its own strengths and unique offerings. With many CMS platforms available, choosing the one that perfectly aligns with our business goals can be overwhelming ..read more
StraightArrow
9M ago
In today's digital landscape, video has become a powerful tool for businesses and marketers to engage with their audiences, convey their messages, and drive results. As consumer behavior evolves alongside the boom of short-form social media platforms, the future is as bright as ever for video marketing ..read more