What happens when a social media marketer lets loose in Singapore? She tries to find the most Instagram-worthy tourist attractions there is of course!   And NB: it wasn’t hard. Pretty much every attraction in ‘Singas’ (and there’s A LOT) is full of colour, creativity and a certain coolness you can only get from another country.   Here’s the skinny on Singapore’s sweet, sometimes-sweaty and sensory-overloaded sights for you to see and snap…   Day 1 – Wild, Wild Wet in Downtown East   Dive into a sea of colour with all the waterslides your thrill-seeking self can handle. Vo ..read more

When it comes to online sales, is your business sinking or swimming? Don't worry if you're struggling, because we've got you covered. Here’s 10 x ways to start swimming [and making sales] online: Optimise your website for conversions - ‘cos if not, you could be leaving money on the table. From clear calls-to-action to user-friendly design, there are many factors that contribute to a website's ability to convert visitors into customers. Create creative targeted marketing campaigns - With so many businesses vying for attention online, it's important to create targeted marketing campaigns that r ..read more

Selling things online? You need to know the g-oh when it comes to your customer’s awareness, interest and purchase phases of your product or service. See: Sales funnels, a marketing thingy [concept] that refers to the journey a potential customer goes through before making a purchase. Typically, a sales funnel is divided into four main stages: Awareness: This is when a potential customer becomes aware of your product or service, usually through marketing efforts such as social media ads or content marketing. Interest: After becoming aware of your product or service, the potential customer ex ..read more

Popquiz: What do hip hop + copywriting have in common? Neon Moose gives you the skinny below (+ yes this is one of the reasons why I loooove hip hop). 1. CREATIVITY. All good copywriting starts with creativity. Steve Jobs apparently said, “Creativity is just connecting things.” AKA creativity is about connecting two separate ideas that logically would not go together up until that moment. The best copywriting often connects two familiar things to a new, refreshing and ingenious idea. Ditto for hip hop. Rappers need creativity to write a song. Not just any song. One full of cadence, cleverness ..read more

Make your words work with 5 x super quick copywriting tips to use in your writing today. 1. Make short sentences your friend. The shorter the better in a lot of cases. Fab copy has one job: to sell. It makes its point and stops. There’s no room for fluff. It’s clear, simple, and to the point. Just like this point. LOL And with most copy - your first line is crucial. If people don’t read it, they’re not going to read your second line either. 2. Sell the transformation of your product or service. Don't show your product. Show your product in action. No one cares what you can do. Everyone cares ..read more

Organic social media is great and all, but sometimes it’s not enough [thanks algorithms!]. Enter paid advertising and one of the most cost-effective advertising investments - Facebook and Instagram ads. But where to even start? Fear not, Neon Moose has broken it down into a few actionable and hopefully easy steps... ⚡️ First off, you need to have a Business Manager and Ads Manager account to run ads. Do not boost posts (repeat – do not boost!) or run ads from your page as they will not be optimised and you miss out on so many features. Basically, you’re wasting your money! Always best to run ..read more

Fact - launching a product online takes a lot of work! Create a strategy, develop your tactics, launch your product. Sounds simple huh? Weeeeelll, unless you work in marketing (and even then, there’s a lot of work!) it takes a lot of work. And time. And effort. But we're here for it. And for you! With our tips + steps to note before launching your e-book / app / shop opening / downloadable / business / whatever! Firstly - get yourself the ,Moose Plan Launch Book! It’s a 22-page step by step guide on how to launch and what you should be doing for the pre launch, launch and post launch phases ..read more

It's 2022 A lot of us have been pushing out [writing] social media content for a loooong time now. We get it. You're running out of ideas. Content. Creativity. You might even be a bit 'content-fatigued'. .. But we got you with this month's blog post on all things captions!. Whether you're an e-comm store, restaurant, in real estate or more, you can use this generic content captions for YOUR business. We've got call to action captions, captions that convert, engage and drive traffic. See below and steal some for your socials! You're welcome Engagement captions: · Comment with the emoji that su ..read more

Firstly - WTF is cross-promotion you ask? It’s basically buddying up with like-minded businesses or brands to increase brand awareness + drive sales. Cross promo can also: - help your brand’s reach if you’re on a show string marketing budget - help you build relationships with top names in your industry. - get you a stack o’ PR + brand mentions [without the extra kitty cash of ads etc] So how do you buddy up with like-minded businesses to get your ”cross-promote” on and spruik each other's products and services? ⚡️ Partner with bizzos who are same, same but DIFFERENT. Seek out partners outsid ..read more

Tis the season to leave everything until the last minute and hit the shops on late Christmas Eve in a desperate attempt to buy your neighbour’s cat something that doesn’t scream oh sorry, I got this less than 12 hours ago. Can relate? Then read on for 13 x FABULOUS gifts to put under the tree this silly season. (you’ll be thanking us for leaving it to the last minute!) FOR THE FOODIES: 1. Juice Institute A gift voucher for a juice cleanse? Yes please! It will come in handy after those post-festive-season-overindulgence sessions. They’ll juice love you for it. https://juiceinstitute.com.au 2. G ..read more