Video Transcript: When we talk about performance, we usually think about conversions, leads or sales. But often, you can gain a competitive advantage by working to improve metrics that, at first glance, might not seem too important. In the bigger picture though, metrics like these can help to give you an edge against the competition and eventually impact conversions. Click through rate (CTR) is one of those metrics and today, I’m going to show you a proven tactic that’s very easy to implement, but can yield significant improvements in click through rate. I’ll then show you how and where you ..read more

Tax appeal is the most important campaign for our NFP clients. It’s a time to generate revenue when the generosity of the public is at its peak. But how exactly do you convince potential donors to part with their money in exchange for a boost on their return? Well, the answer is simple, you need engaging content, and your campaign landing page is the hub of all your assets during tax time. To help you produce an SEO-friendly tax appeal landing page, we’ve listed five tested and proven techniques to help you generate improved organic results. 1. New Page vs. Existing Page The first question ..read more

Joel has been named as one of five finalists worldwide in the ‘Search Marketer Of The Year – Male’ category. The team at Reef Digital couldn’t have asked for a better start to the week. We’re honoured and thrilled that leading industry publication Search Engine Land has announced Reef as a finalist in the 2019 Search Engine Land Awards! Joel Evans, SEO and Content Manager at Reef, earned a spot on the shortlist for the Search Marketer Of The Year category. Joel is now set to fly to Seattle, where the winners will be announced in a glittering awards ceremony on June 4. Here’s why this nominat ..read more

With the inclusion of our remodelled Conversion Rate Optimisation (CRO) product here at Reef, it is a great time to look at this evolving area of marketing and why it is an increasingly important part of your business development strategy. It is only natural that many businesses still see CRO as simply getting more sales conversions from their digital campaigns, but in reality this is but a small portion of what CRO can do for your business. Taking a broader, holistic approach to CRO is what will really drive business improvements. Put simply, CRO is the process of analysing qualitative and ..read more

There are a ton of great online advertising formats available to you. From Search to Display, Social and Video, there’s something for every campaign objective. To help you get a big picture view of your options and choose what’s best for you, we’ve rounded up 33 popular ad formats available across Google, Facebook & Instagram, YouTube, Twitter and LinkedIn. You’ll find examples of each ad type and links to further info. Let’s get to it! Shortcuts: Google Ad Examples – Text Ads, Image Ads, Shopping Ads, Outstream Video Ads, App Promotion Ads Facebook & Instagram Ad Examples – Video Ads ..read more

Grant accounts are a powerful tool for not-for-profits (NFPs) to leverage Google search traffic and bring relevant, engaged people to your website. Until 2018, Google gave grantees $10,000 (USD) per month in ad spend with the only real limitation being a $2 bid limit on all keywords. That means grantees were able to bid on pretty much any keywords they chose, regardless of relevance to their organisation/mission. At the start of 2018, Google introduced a set of new policies which massively changed the way NFPs can use their grant accounts. Google’s intention with the new policies were to make ..read more