For each of our clients, we conduct a monthly engagement review to assess the success of social content and campaigns across brands’ channels. Social media reporting reveals your strategies’ strengths and weaknesses, allowing you to increase the efficacy of your methods as well as facilitating transparency and trust between you and your client. Our reporting includes a run-down of a page’s broad engagement, including page, likes and unlikes, overall reach, best-performing posts and saved posts. The more comprehensive your reporting is, the more insights you’ll be able to drive from them! You m ..read more

In the digital age, a picture is worth even more than a 1000 words and when it comes to your business, good pictures – if shared correctly – are worth more exposure, traction, conversions and ultimately, more revenue. Good photography can really make or break a brand and set you apart from your competitors. High-quality photography is a marker of credibility for your audience and demonstrates that you are actually invested in your business and thus, worthy of consumer trust and loyalty. No matter who your customers are or what you’re selling, making sure your visuals are crisp and clear will b ..read more

As marketers and small business owners, we can be so focused on polishing socials that we forget about perhaps the most valuable platform of all – Google.  Google is the most visited website globally, receiving 89.3 billion visits in the past month alone (January 2022). As a platform, it significantly dominates the search engine market with a share of 91.9%, processing over 8.5 billion searches a day. Not only is Google invaluable in regards to referral traffic but organic search actually produces 23% of all site visits.  It’s safe to say that Google not only offers you great discove ..read more

With our last blog providing ample evidence for Instagram’s longevity and influence, it is imperative as an SM Manager or Small Business Owner, to know how to leverage the platform for your business. The creators’ commitment to develop and expand the app’s functionalities and affordances, means attempting to navigate the Instagram landscape is overwhelming, and cultivating skills can seem daunting. To add more fuel to the fire, head of Instagram, Adam Mosseri recently indicated that Instagram is no longer ‘just a photo-sharing app’ and is progressively favouring video content. Like any social ..read more

  Whether you drooled over Emily Mariko’s salmon sensation or witnessed teenage SophaDopha taking the fashion industry by storm, it’s safe to say that TikTok had us all ensconced in 2021. With reach and engagement higher than ever, it can seem incredibly attractive for brands to abandon their cornerstone Instagram home and assimilate their content to TikTok.  So should you be realigning your SM focus as a brand owner?  Although TikTok’s popularity is unlikely to dwindle anytime soon, we have an inkling that its arrival doesn’t mean death to Instagram. Read more to find out why ..read more

Like many industries, the marketing world will have to remain eager to adapt to change with still a long way to go in recovering from the pandemic. Consumer behavior and intent is expected to fluctuate more than ever, as we adapt to life post (or is that mid?) pandemic.  When things are not straightforward, experimentation is a must. We believe 2022 will welcome new waves of innovation in the digital space and diverse advertising experiences.  By now you would have heard the rumours of TikTok displacing Instagram as the king marketing app, the platform exploding in popularity during ..read more

Social Media is integral to any brand today but how many brands actually have an active, fresh social media presence? Like anything in life, what you put into social media, you receive. However, with a market saturated with voices and accounts, you need some structure and a defined strategy to stand out. Read more for some of our tips on how to build and maintain a social media presence!     Seek Relationships, Not Just Followers We’ve all heard the age old saying ‘quality over quantity’ and when it comes to Instagram followers, there’s no exception.  Although large followe ..read more

In the blink of an eye, it will be Christmas. While the year is quickly wrapping up, it’s important to ensure you have marked off all things on your checklist. We have put together our Christmas Marketing Checklist to ensure you are prepared and ready for the end of the year.    Gift vouchers ready Help your customers, and your business by ensuring you have gift vouchers available for purchase. Vouchers are the ideal gift this year as many stores have just begun reopening, and online sales are at an all-time high. They are also the perfect gift idea for last-minute shoppers and the p ..read more

In recent years Instagram’s story function has grown to be just as popular as posting within the feed. It is a great way to increase your engagement with followers. As Instagram continues to introduce new story tools, the opportunity to make more refined and interactive content grows every day!  From Polls, Links, Quizzes, Countdowns, and Questions, Instagram’s stickers can help to stimulate business growth and create a more immersive experience for your followers. Read more to learn about these fun and helpful extras!   Polls Polls are an interactive, customisable feature that allow ..read more

Being part of a community, tribe, or social group has been on the rise for the past several years. People are longing to be heard, valued and appreciated. They are seeking support, like-minded people, a safe space to express themselves and a sense of purpose – like they are contributing to something bigger than themselves.    When people find an online community they resonate with, they immediately think ‘these are exactly the type of people I need in my life right now’. There is such power, loyalty, trust and devotion that is developed when an online community is built in the most e ..read more