Important Update Regrading Diploma of Business – BSB50215
The Left Bank School
by Lachlan Ross
3y ago
A new version of the Business Services Training Package, BSB V7.0, has recently been released. As a direct outcome of this release, significant changes have occurred to the Diploma of Business such that BSB50215 is now superseded and not equivalent to the new BSB50120. In accordance with transition requirements, all currently enrolled students will be taught out without any disadvantage and will be awarded the BSB50215 upon successful completion as per their enrolment. If you are using a VET Student loan to pay for tuition fees, please be advised that there will be no impact for you. For furth ..read more
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Industry Spotlight: A Day In The Life Of – Julie Westrup
The Left Bank School
by Lachlan Ross
4y ago
What is your name?Julie Westrup Where do you work?Lumi Media What do you do?Head of Sales and Marketing . How did you end up in your current position/career?My career has taken me through both sales and marketing positions. I am in my current role as, after 5 years of consulting on digital marketing strategy and execution, I was ready to go back to a client-side role. This role lets me use all of my skills and I love that I have influence over the entire customer journey. Favourite part of your job?I love that this role allows me to use both my creative and strategic skills. It’s the first rol ..read more
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Left Bank Student Spotlight: Kelly Renfrew
The Left Bank School
by Lachlan Ross
4y ago
Get to know one of our Digital Marketing students better with our latest student spotlight. What city do you live in? Brisbane Are you an online or on-campus student? Online What subject are you up to?Subject 2 Email & Website Marketing What made you want to study Digital Marketing? To build and develop my skills in the Digital Marketing realm. What have you found most interesting about the course?It’s too hard to narrow it down to just one! So far, I have really enjoyed the course in its entirety, the content is extremely interesting, and the educators have been amazing! Do you have any a ..read more
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5 Reasons Why You Should Study A Digital Marketing Course
The Left Bank School
by Lachlan Ross
4y ago
1. It’s taking over traditional marketing Let’s face it, the rise in Digital Marketing should come as no surprise. We live in a digital age and are spending more time online than ever before. According to the PWC Online Advertising Expenditure Report, Digital Marketing now accounts for 55% of overall Marketing budgets in Australia and that Digital Advertising spend in Australia has now reached over $8.5 billion annually. So what does this mean? Companies are spending more money on Digital (SEO, Facebook Ads etc) than traditional marketing (TV, Print Advertising, Radio etc). As more money is sp ..read more
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How Online Digital Marketing Courses Can Grow Your Education and Career
The Left Bank School
by Lachlan Ross
4y ago
When you are trying to do what is best for your branding and business in 2020, you have to get a handle on Digital Marketing. Taking courses that teach you all about Digital Marketing will help you pick up your skillset and do what is best for your future.  Below we will talk about Digital Marketing courses and how they are useful.  Why Taking Digital Marketing Courses is So Crucial Before choosing an online course and enrolling, it’s important that you know what you want out of the process. Here’s why Digital Marketing online courses can be a great idea: 1. It Will Help You Build a Brand and ..read more
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Left Bank Student Spotlight: Jessica Hankinson
The Left Bank School
by Lachlan Ross
4y ago
Name? Jessica Hankinson Online or on-campus student? Online What city do you live in? Perth Western, Australia What subject are you up to? Subject 3: Content Marketing What was your motivation for doing this course? I’ve been a graphic designer for the past 10 years and have run my own business as well as also having been the Creative Director for a property development team and now working for Channel 7. Along the way, I have developed and learned about marketing through real-world experience but I still have a few blanks to fill in. My motivation for doing this course was ..read more
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A Day In The Life Of A Digital Media Specialist: Lee-Anne Bishop
The Left Bank School
by Lachlan Ross
4y ago
What is your name? Lee-Anne Bishop Where do you work? Winetitles Media What do you do? Mostly I sell print advertising into a quarterly wine industry publication. I also sell digital advertising into an email newsletter and onto a website. At times I sell into other print publications including a monthly industry magazine and an annual Directory. How did you end up in your current position/career? My father was in advertising in a way, as he owned a sign business. I think that was what made me aware of the industry. It also gave me some relatable experience having done work experience with him ..read more
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Crisis communication can make or break a brand; 8 steps to respond during COVID -19
The Left Bank School
by Lachlan Ross
4y ago
In the time of a crisis like the current Covid-19 pandemic, website updates and email marketing with your customers should be at the top of your priority list. The manner in which a company responds to a crisis can either significantly harm your reputation or do the complete and preferred opposite; build brand loyalty and trust.  Here are 8 things to consider when facing a crisis:    1- Don’t ignore it First and foremost, don’t ignore something that’s affecting your customers. If you’re feeling overwhelmed, that’s okay, most of the world is right now! One way to approach the situation is to si ..read more
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