The AdVideos service was added to the Yandex.Direct API. Use it for operations with videos. Available methods: add: Synchronously uploads videos by their URL links or as binary data. get: Returns the processing status of uploaded videos. Learn more about video extensions: In the Yandex.Direct API documentation. In the Yandex.Direct documentation ..read more

Starting from January 31, the shared bid management parameters for text and image ads and for mobile app ads will no longer be supported. Disabled parameters: MAINTAIN_NETWORK_CPC: The parameter for keeping the average CPC in networks lower than the average CPC in search results. NETWORK_DEFAULT: The parameter for configuring settings for impressions in ad networks based on the settings for search. Please plan to update your apps by the end of January 2022. If you have any questions, feel free to ask the experts in the support team ..read more

In about eight business weeks, the StrategyPriority parameter will no longer be supported in the following services: AudienceTargets — in add, get and setBids methods; Bids — in the get and set methods; DynamicTextAdTargets — in the add, get and setBids methods; KeywordBids — in the get and set methods; Keywords — in the add and get methods; SmartAdTargets — in the add, get setBids and update methods. Please plan t ..read more

In the Campaigns service, you can't optimize for all goals in the strategies WB_MAXIMUM_CONVERSION_RATE, AVERAGE_ROI, AVERAGE_CPA. Use the GoalId parameter for these strategies to pass the ID of a specific Yandex.Metrica goal ..read more

The Campaigns service has new strategies: PAY_FOR_CONVERSION — For “Text and image ads” and “Dynamic ads” campaigns. PAY_FOR_CONVERSION_PER_CAMPAIGN — For “Smart banner” campaigns. These strategies will produce conversions for the price specified when setting up the strategy ..read more

Support for business profiles from Yandex Business Directory: Added the Businesses service for getting the profiles of an advertiser's businesses. Methods for the Ads service now have the BusinessId parameter for Text & Image ads ..read more

The smart banner format is an elegant and convenient Yandex.Direct solution for retargeting to generate more sales with pay-per-click ads and dynamic content. To make it easier for you to automate working with smart banners, now you can manage them in the Yandex.Direct API. New additions to the API: The Feeds service for managing feed files with product offers. The SmartAdTargets service for managing targeting filters for smart banners. Support for campaigns with the SMART_CAMPAIGN type in the Campaigns service. Support for ad groups with the SMART_AD_GROUP type in the AdGroups service. Suppor ..read more

Added targeting by user interests for Text & Image ads: For a TEXT_AD_GROUP group, you can add an audience target with a retargeting list that has the AUDIENCE type and contains only audience segments based on short-term interests. The response for the RetargetingLists.get method now includes the parameter ForTargetsInAdGroupTypes. You can find more detailed information in the documentation ..read more

The Dictionaries.get method returns the new parameter MinimumAccountDailyBudget (the minimum daily budget of the shared account) in the Currencies reference list. The MinimumPayment currency parameter, which previously combined both the minimum payment (without VAT) and the minimum daily budget of the shared account, should now be used only for the minimum payment amount ..read more

We“d like to remind you that as of March 22, the minimum payment amount in Yandex.Direct will increase from 300 RUB to 1000 RUB (without VAT). To find out the minimum payment values for other currencies, please consult the table below. Please note that this change only affects the minimum payment amount when you add funds to your account balance (for example, topping up your shared account, making credit transfers, or transferring funds between campaigns and clients). All other financial values, including your minimum CPC and minimum weekly budget, will remain unchanged. The introduction of th ..read more