The rental market is on fire, but how can you ensure your property stands out? We sat down with Christina Moore, Builder Sales Strategy & Operations Manager at Whirlpool Corporation to learn what renters are looking for in their next space, and how builders can adapt their multifamily projects to meet renter needs. Q: Which appliances are most sought-after among today’s renters? A: Stainless kitchen appliance models remain timeless. When it comes to refrigerators, a side-by-side model continues to drive preference, like the Whirlpool® 33-inch Wide Side-by-Side Refrigerator. Renters ..read more

To appeal to today’s home buyers, finding the perfect balance between style and substance is essential. Consumers want more than just utility; they are looking for appliances that seamlessly blend into their living spaces while also enhancing efficiency and performance. Whirlpool Corporation puts purposeful innovation at the forefront when designing new appliances. It’s not about innovation for the sake of innovation – it’s about improving life at home for our customers. Every product built is the culmination of years of research into consumer wants and needs to offer real benefits, blending ..read more

There’s a lot to consider when selecting the right washer and dryer, especially with new advancements and features that make laundry easier and more user-friendly than ever. Stay ahead in offering cutting-edge solutions for your clients' laundry needs with the latest and greatest in washer and dryer technology from Whirlpool Corporation. Top washing machine features Customized wash cycles There are several wash cycles and options to customize for laundry needs. With a Whirlpool® 2 in 1 Removable Agitator, users can customize their laundry load to fit their family’s unique needs. Easily ..read more

With the release of the Matter 1.3 smart connectivity update, which Whirlpool Corporation has been a collaborator in developing, Matter’s footprint throughout the smart home is expanding. New major home appliances categories now supported by Matter, include microwaves, ovens, clothes dryers, vent hoods and cooktops. This update ensures consumers can find Matter-enabled appliances in every major kitchen and laundry category. Home appliances that work with Matter will have the potential to simplify connected experiences, enable reliable connections, provide consumer choice in how to control a ..read more

Pursuing eco-friendly solutions isn't just a trend – it's a smart and responsible choice. According to Green Builder's 2023 COGNITION Smart Data report, 64.5% of adults believe the climate should be top priority to ensure a sustainable planet for future generations.1 It all starts with life at home. From energy-efficient technologies to sustainable materials, these upgrades can not only reduce environmental footprint but also create a healthier living environment for your clients. See three eco-friendly upgrades to consider for your next project: Sustainable Materials When we think ..read more

The 2024 Kitchen & Bath Industry Show (KBIS) was an event for the record books. Bringing together 117,000 attendees and more than 2,400 exhibitors showcasing the industry’s latest and greatest, there was a lot to explore. Whirlpool Corporation, exhibiting in booth W2201, highlighted appliance solutions designed specifically for the diverse and dynamic nature of real life at home. The company was honored to have been among a few exhibitors to receive awards for several new, purposeful appliance innovations that improve life at home. With a total of five awards taken home from KBIS ..read more

The report highlights company progress against emissions reductions goals, sustainable innovation and investment in people and communities Whirlpool Corporation (NYSE: WHR) released its 2023 Sustainability Report, reinforcing the company’s commitment to improving life at home through strengthening the sustainability of products and operations; supporting employees, communities and consumers; and continuing accountability. “Innovation has always been at the core of Whirlpool Corporation’s business, and it’s that spirit that has enabled us to make continued progress on our corporate respo ..read more

Jeremy Jones, Senior Associate Brand Manager, Shopper Marketing at Whirlpool Corporation, gives a sneak peek of the new and exclusive WipeClean coating at KBIS 2024. Transcript Hey, everyone. It's Jeremy Jones here at KBIS 2024 in the Whirlpool Corporation booth. This year, we're so excited to be celebrating real life at home and showcasing our appliance innovations and how they're improving life at home for our consumers. Now, the first product I want to talk about today is our Whirlpool electric range, which you can see here behind me. This is a 30 inch wide electric range. Up top, you ..read more

Watch as Chelsey Whitehead, Product and Brand Marketing Director, JennAir, takes us through SlimTech Insulation Technology at KBIS 2024. Transcript Hi. I am Chelsey Whitehead. We are here at the Whirlpool Corp. booth at KBIS and I’m going to walk you through SlimTech. All right, so this is our beautiful JennAir Column 30-inch refrigerator. What we want to talk about is our new SlimTech insulation. So as you probably know, traditionally refrigerators are insulated with foam, and foam is very thick and it's also not recyclable. So with the Whirlpool Corporation R&D team has been workin ..read more

To appeal to today’s home buyers, finding the perfect balance between style and substance is essential. Consumers want more than just utility; they are looking for appliances that seamlessly blend into their living spaces while also enhancing efficiency and performance. Whirlpool Corporation puts purposeful innovation at the forefront when designing new appliances. It’s not about innovation for the sake of innovation – it’s about improving life at home for our customers. Every product built is the culmination of years of research into consumer wants and needs to offer real benefits, blending ..read more