The online world was very different when DoubleClick debuted in 1996. Things we take for granted today, like texting emoji, sharing funny YouTube videos, or taking smartphone selfies were all years away. Of course, changes in technology have meant changes for digital marketers. There’s been an explosion of channels, formats and data. Consumers are also more aware of how they’re being marketed to and how their data is being used—and they want more control. To address these new realities, marketers need tools that make it easy to get better results from their marketing in a way that puts p ..read more

We are excited to announce that audio ads are now available to all DoubleClick Bid Manager customers globally. As one of the most immersive and accessible mediums, audio offers exciting new terrain for brands to reach an engaged audience. It’s estimated that in 2018 1.2B people will use music streaming services globally1. Bid Manager now offers you the tools you need to reach this massive audience across a number of the most popular streaming services. Marketers can access ad inventory from Google Play Music, Spotify, SoundCloud and TuneIn — with Pandora coming soon. Using Bid Manager to bu ..read more

Sign up to join the live streamed keynote at Google Marketing Live: When: Tuesday, July 10, 2018 at 9 a.m. PT / 12:00 p.m. ET Duration: 1 hour Where: Here on the DoubleClick Advertiser Blog It’s that time of year again! Join us as we unveil the latest Ads, Analytics and Platforms innovations at Google Marketing Live. Get a first look at new features and tools that will help you transform your business. Also gain access to the latest insights and trends that are shaping the future of the industry. Register for the keynote live stream here. We’ll also make a recording available after th ..read more

Consumers engage with your brand across many channels, from search to display to social. However, only 17% of advertisers look at performance across these channels.1 And while search advertising will continue to make up the majority of digital ad spend this year, spending on social ads is estimated to grow. That’s why we’ve expanded DoubleClick Search’s best-in-class cross-channel reporting and optimization to include social ads. Key features include: Automated click and view trackingWe’ve partnered with social marketing platforms, including 4C Insights and Smartly.io, to make integration si ..read more

In May, Europe’s new General Data Protection Regulation (GDPR) comes into effect. Google is committed to complying with the GDPR, and in preparation, we’ve been working with our customers and partners to inform them about changes we’re making to our policies across our various products. Today we’re informing advertisers and publisher partners about changes to our ad policies. Google already requires publishers and advertisers using our advertising services to get consent from end users to use our services, as required under existing EU law. However, the GDPR will further refine these requir ..read more