Access Bank, Nigeria’s largest bank by customer base with a global footprint beyond Africa has launched a “YouThrive” initiative which targets to empower 700,000 MSMEs in the country through a 50bn loan. Victor Etuokwu, Deputy Managing Director, Access Bank announced this during a press briefing held recently at the bank’s head office in Lagos. The bank’s Deputy Managing Director also revealed that the MSMEs that would benefit from the programme would undergo trainings to enable them optimally make use of the loan. In his words, “Access Bank is set to financially empower over 700,000 youth MSM ..read more

Nigeria’s satellite Internet space is evolving rapidly, and while SpaceX’s Starlink has been making waves, Eutelsat’s Konnect , in partnership with Internet service provider, Coollink, has been quietly revolutionizing the Nigerian market. If you’ve ever tuned in to watch Big Brother or the UEFAchampions league on MultiChoice’s DStv, you’ve likely used Eutelsat’s satellite service. But the European behemoth has ambitions beyond broadcasting; it’s challenging Starlink in ways that could redefine the satellite internet landscape in Afric ..read more

With consumers increasingly turning to search engines to find local products and services, the ability to appear prominently in local search results can be a game-changer for small businesses. This makes local SEO an effective one to expand online customer base and increase sales. In support of this, a study has shown that 61% of marketers stated that improving your brand’s SEO and presence is vital.  SEO is more effective than most digital marketing strategies. Research was conducted, and it reported that 70% of marketers see SEO to be more potent and effective than PPC Campaigns. Additi ..read more

In digital marketing, where the competition for consumers’ attention is fiercer than ever, businesses are continuously seeking ways to maximize the impact of their advertising efforts. One powerful tool is social media advertising, which holds immense potential for growth and brand visibility. According to Hubspot, compared to outbound marketing, social media marketing has a 100% higher lead-to-close rate. Additionally, 90% of businesses have stated that social media marketing has increased business exposure.  The effectiveness of these campaigns is often gauged by one critical metric: Re ..read more

Have you wondered what the future of retail stores will look like? What will it be like? Will you be served by robotics and get your goods delivered to your doorstep by automated vehicles or drones? Can you quickly try out the dress you want to purchase from a virtual store using augmented technology or shop freely and conveniently using a visual reality headset?  Retail technology is evolving fast, and some stores are beginning to adapt to it. If you are a retail business owner, you must get conversant with this technology retail. This article will show you the top 10 innovative retail t ..read more

In e-commerce, shipping is not merely a logistical process but a vital customer experience component. Whether you’re a small online boutique or a global e-commerce giant, how you handle shipping can make or break your business. This is because shipping is the final touchpoint between your brand and your customers, and it’s the stage where expectations meet reality. Choosing the right ecommerce shipping solution is no small task. There are many options, each promising to streamline your shipping operations, reduce costs, and keep your customers smiling. But with so many choices, how do you know ..read more

Home-based businesses offer many opportunities to grow a passive source of income, build their hobbies, or start a side hustle. Despite the flexibility and convenience of home-based business, there’s a practical aspect that every homepreneur must embrace: taxes. Do you know that you can reduce the burden of taxes by utilizing Home-based business tax deductions? Home-based business tax deductions are like hidden treasures that allow you to navigate the tax terrain efficiently, ensuring that your hard-earned money stays where it belongs – in your business. So, let’s embark on a journey where you ..read more

In this era marked by unprecedented environmental challenges about the long-term health of the planet, the adoption of green business practices and sustainability initiatives has emerged as not only a responsible choice but also a critical necessity. Businesses, organizations, and individuals alike are increasingly recognizing the urgent need to address climate change, resource depletion, and environmental degradation.  As a response to these pressing global issues, the concepts of green business practices and sustainability practices have gained prominence, offering a framework for align ..read more

Looking for effective PPC campaigns for local businesses? In the age of digital marketing, local businesses are presented with numerous opportunities to connect with their potential customers in ways never before possible. One such essential strategy is the PPC campaign.  Pay-per-click (PPC) advertising is a powerful tool that allows local enterprises to compete on a level playing field with larger corporations while staying true to their unique identities and values. It refers to online advertising campaigns that focus on promoting products or services to a local audience through paid se ..read more

Content marketing has emerged as a beacon of strategic brilliance in the ever-expanding digital landscape, where information is abundant and fleeting. However, in online content marketing, success isn’t solely about producing more. It’s about producing better and more relevant content.  I will walk you through the dynamic world of content marketing tips for niche markets, where you will explore the art and science of crafting content that resonates with your target audience and captivates them.  This guide will help you understand the strategies, tactics, and insights that will empow ..read more