Jun Takahashi’s UNDERCOVER embodies the quintessence of Japanese cool, channeling raw-edged rebellion and dramatic high-concept elegance. We’re talking about Japanese streetwear brand that has garnered strong acclaim among streetwear enthusiasts worldwide. With a distinctive style influenced by street culture, punk, and Japanese aesthetics, Undercover has gained a dedicated following.  And , as known by most sneaker addicts –  Undercover has also collaborated with Nike on several occasions. Watch the video of the full show below. Scroll down to check out the denim highlights fo ..read more

 Wrangler is working on a number of new partnerships in a continued strategic effort to keep denim waste out of landfills through systemic circularity practices. The variety of new initiatives all allow Wrangler to do more with less raw material. The brand is proud to further its commitment to sustainability through circularity by partnering with organizations dedicated to helping the fashion industry take a step forward when it comes to waste reduction, including Beyond Retro, textile-to-textile non-profit Accelerating Circularity, and Austin-based sandlot b ..read more

Aiming to add a dose of pizzazz to the issue of sustainability, Diesel is launching a five-part mini-documentary series, in sync with the brand’s fun and irreverent style. Called “Behind the Denim,” each episode will take a close look at the life cycle of denim from farm to factory to the customer’s closet, underscoring the brand. So, forget sugar-coating, Diesel’s ‘Behind the Denim’ documentary-series takes a raw look at denim’s lifecycle. Can fashion be eco-conscious? This series explores Diesel’s journey towards sustainable denim, from cotton fields to your closet,  underscoring the b ..read more

What’s old is new again. Yesterday’s jeans become today’s denim as AG Jeans’ ‘The Jean of Tomorrow’ evolves. EXPLORATION #4 COMPLETELY CIRCULAR DENIM Turning your old jeans into NEW “The seed for circularity began in 2023 with AG’s recycled exploration of The Jean of Tomorrow. We partnered with a denim mill specializing in transforming post-consumer materials to new fabrications. The result? An ambitiously eco-forward jean made from 95% recycled materials. Now in 2024, we’ve challenged ourselves to move sustainable denim innovation even further.” “Through a call-to-action, we invited our cust ..read more

HIM/HE EDITION As promised in our women’s feature about ripped jeans, here’s for you, guys! Ripped Jeans always add a certain edge to any outfit, and we mean ANY outfit. One of the coolest looks, for instance, is pairing destructed jeans with a button down dress shirt and a tuxedo jacket. And you can bring out your inner rebel by pairing your ripped and destroyed jeans with a leather motorcycle jacket and boots. As for those of you guys who are not into exposed skin, your alternative would be the ripped and patched style. You get the trending destroyed denim look without the actual skin exposu ..read more

So this is really a feast for all of us denim loving ladies in need of a little black dress that’s not too meh, run-of-the-mill! And it gets even better: a black tuxedo denim dress! And it’s sustainable denim! Did we get your attention?! Triarchy x Bergdorf Goodman © Leandro JustenTriarchy x Bergdorf Goodman © Leandro Justen Triarchy, in partnership with Bergdorf Goodman, has released an exclusive tuxedo dress crafted using Candiani COREVA, the world’s first stretch denim fabric created using plant-based yarns. Triarchy will have exclusivity in North America on these yearns throughout 2024. Tr ..read more

And for those of you who don’t know – Denim Day is not only about you wearing your jeans. It is actually much more than just that. Denim Day was created in 1999 and is a day-long awareness campaign that allows us to honor survivors of sexual assault and start conversations about the dangers of victim-blaming.  THERE IS NO EXCUSE AND NEVER AN INVITATION TO RAPE Since 1999, Peace Over Violence has run an inspiring and powerful opportunity to practice solidarity and support survivors by renewing our commitment to exposing harmful behaviors and attitudes surrounding sexual violence. Denim Da ..read more

Continuing their collaborative venture, Palace Skateboards and Evisu reunite for the Spring/Summer 2024 season, unveiling their fourth exclusive capsule collection. The latest collection presents a diverse range of apparel and collectibles, featuring Evisu’s iconic denim pieces such as trucker jackets, five-pocket jeans, and jorts, alongside zip-up hoodies, t-shirts, cardigans, dice sets, and caps. Design highlights include various graphic prints showcasing rolling dice motifs, complemented by dual branding. The Palace x Evisu SS24 collection launched simultaneously via both brands today ..read more

HER/SHE EDITION After long winter months of “too cold for ripped” – finally spring is back. And bringing back one of the most popular denim trends of the last decades. The ripped, destructed, and destroyed denims. Spring and summer – the time to show off some skin again – and we are totally on it! Remember when we featured all the new denim looks for this spring and summer featuring very ripped and destroyed jeans?! Let’s just mention Diesel, among many others.. And another proof of how the denim industry itself feels about ripped, destroyed, and destructed – remember DL1961, a brand we’ve alw ..read more

What’s the first color that comes to our mind when thinking about spring? No doubt here – it’s definitely yellow! After the long winter months in blacks and dark blues we are craving light and bright colors. And Carve Designs delivers. The color of this season is without a doubt, butter yellow! If you’re looking to add some pieces to your spring and summer wardrobe in that color, look no further from Carve Designs. From breezy linen tops, denim shorts, and overalls, these items will definitely bring the brightness and sunshine you need to stay on-trend. Also, Carve Designs uses sustainab ..read more