What’s the first color that comes to our mind when thinking about spring? No doubt here – it’s definitely yellow! After the long winter months in blacks and dark blues we are craving light and bright colors. And Carve Designs delivers. The color of this season is without a doubt, butter yellow! If you’re looking to add some pieces to your spring and summer wardrobe in that color, look no further from Carve Designs. From breezy linen tops, denim shorts, and overalls, these items will definitely bring the brightness and sunshine you need to stay on-trend. Also, Carve Designs uses sustaina ..read more

Pepe Jeans London presents ‘TAKE ME SOMEWHERE’ – a campaign inspired by the feeling of Wanderlust. Born on the bustling streets of London in 1973, the British brand has always been characterized by an eclectic urban spirit and openness to discovering the wider world. This campaign is an adventure that will quench your Wanderlust in style. Reflecting Pepe Jeans London’s denim-lifestyle ethos, this collection integrates with denim for effortless style. Bursting with summery patterns such as florals and stripes, in soothing shades of beige, blue, pink, and green, the collection is complemented ..read more

When it comes to embellished jeans we’d like to point out that these are actually the best option if you want to do something a bit different. Or when you feel like time out from your regular blue and blacks. Or maybe you are just up for trying a new look – there is always a good reason to try something new, isn’t there?! Even us, the “hardcore” strictly classic, stark, and unembellished, denim heads, we sometimes do also feel like stepping out of our customary denims and try something else. Just for a change… or maybe just because we can… At any rate, there is denim out there for everyone, e ..read more

Yesss please! It’s this time again when we are waking up from our winter hibernation and are more than ready for some outdoor fun again. And here comes Coachella! Right around the corner, and of course, as always, it will be not only about performers and VIP’s, and mega models, but definitely and – yes we’re saying it – primary, about all things denim. And Levi’s has us covered. Not only that, but they have partnered with celebrity stylist, Jared Ellner, who shared his festival staples and handpicked a few items for our inspiration. Scroll down and get ready for some cool ..read more

If you are a regular Denimology reader then you already know that we have been the biggest “on-boarders” of grey jeans since forever. Ranging from dark, almost washed out black, to super light faded grey washes, greys can easily be paired with any color, just like black jeans. And especially since this summer promises to be a pretty colorful one, grey jeans will come in very handy. Also there is the fact that you can easily dress them up or down, depending on what your day looks like. Wear them with your fave sneakers or ballet flats, a t-shirt or a top trending borrowed-from-the-guys button ..read more

After having tapped Gisele Bündchen, Frame is now announcing Amelia Gray as their ambassador in their latest ad campaign. Coming hot off the heels of its latest campaign with Bündchen, Frame has turned to American model and TV personality Amelia Gray as its latest face for S/S24. Here you can see Amelia posing completely naked clutching a pair of jeans – the Slouchy Straight Jean in a light vintage wash  “Gray is the epitome for a new era of off-duty dressing for the quintessential LA girl” and, as Torstensson states, it is her natural warmth that truly embodies the Frame ..read more

Denim Unscripted : Celebrating Imperfect Beauty In a world that often holds perfection on a pedestal, we’re here to flip the script! Our theme is a tribute to the extraordinary YOU, just the way you are. We’re reshaping the very definition of ‘perfection.’ Welcome to a denim exhibition that proudly declares, ‘Denim is for everyone.’ We’re firm believers that denim should be a source of confidence and comfort for every body type, every individual. Nobody is perfect, but here’s the secret: every one of us is stunning in our own unique way. Check back here for more details – coming soon. And y ..read more

DL1961has become known for their sustainability. In addition to their own low-impact factory, DL1961 strategically partners with sustainable manufacturers around the world to produce high quality essentials perfect for everyday wear. The spring/summer 2024 collection draws inspiration from the reviving feel of spring. Exaggerated wide legs, lived-in denim washes, and a color palette of ecrus and earthy greens dominate the collection. Volume is explored through new and updated silhouettes like the Lucila Ultra Wide Leg which is available in both linen and denim, Also – check out the newest ver ..read more

If you love your jeans ripped, destroyed, and destructed, then you’ll definitely love this newest Ksubi collaboration! For their latest “adventure”, Ksubi joined with recording artist, Trippie Redd. And, of course, The 21 piece collection also includes some pretty cool denims as well. Like these shredded bad boys and the graffiti jeans, another Ksubi trademark. The parallels shared between Ksubi and Redd made this collection feel especially authentic. Ksubi has long been known for its luxurious-but-rebellious approach to fashion, with an emphasis on individuality and customization. Redd, fo ..read more

We’ve always been so very hooked on the Forever 21 faux leathers (read our feature from their fall/winter collection here). Super cool pieces, super reasonable prices, and super top trending! How many more “supers” can you ask for ?!? And this season’s vegan leather collection really is quite extensive. Ranging from sexy tight fitting leather dresses to baggy and oversized motorcycle jackets – you can definitely find your next leather BFF item there. And, as always, Forever 21 is about being size inclusive, including an amazing plus size section as well. Below you can have a look at our team ..read more