If you’re looking to create a great nonprofit website RFP (or a website brief) for a mid-sized organization, you’re in the right place. Creating a single document summarizing your website needs can feel really daunting. But it doesn’t need to be nearly as complicated as many folks make it. Here’s a step-by-step process you can follow to make writing your nonprofit’s website RFP (and ultimately finding the perfect partner) a whole lot simpler. Download Your Worksheet Ask an RFP question Video Transcript Hey there. If you’re looking to create a great nonprofit website RFP, or a website brief ..read more

Discover the three common characteristics of the best nonprofit websites, and the nine things you should focus on to level up your nonprofit’s website. Download Full Model Download Hand-Drawn Model Video Transcript The best nonprofit websites out there share three key qualities. And once you know what those are, you can use them to level up an existing website if you have one, or if you’re building a new website, it’ll help you build the strongest site possible. And hopefully you can save some time along the way.  Now, the cool thing is each of these three qualities also has three su ..read more

It’s one of the most frustrating situations to be in with a website. You’re getting traffic and know your nonprofit is doing amazing work to make the world a better place. But your website visitors aren’t taking meaningful action once they’re on your site! We call this “hollow traffic” because it doesn’t ultimately help your nonprofit fulfill its mission. If that’s your situation, you’re not alone. I’ve talked to hundreds of nonprofits that are facing the exact same challenge. The good news is there are some common website conversion rate killers that may be acting like roadblocks for your vis ..read more

Planned giving is one of the most lucrative but most overlooked forms of nonprofit funding. Also called “legacy giving”, planned giving occurs when a donor makes a formal commitment to give to a nonprofit far into the future. Most often, the specifics of the gift are outlined in the donor’s will, allowing the organization to receive it after the donor has passed away. Many nonprofits take a passive approach with planned gifts, treating them as simply nice surprises. But since planned gifts are some of the largest individual donations your organization will receive, it’s worthwhile to actively ..read more

Like many around the holidays, our team has been reflecting on the last year. While we experienced a lot of growth and change (more on that below), one constant remained: our gratitude for the nonprofits we get to work with every day. In 2022, we partnered with so many organizations doing amazing work, including those working to support local schools, protect parks, rescue wildlife, free the wrongfully convicted, ensure access to abortion care, offer neuro-inclusive housing opportunities, help children and families in crisis, and much more. This year — and every year — we’re grateful for the ..read more

So, you waited until the week before GivingTuesday to get started? Don’t worry. You don’t need to panic just yet. If you’re willing to put in a little work in the coming days, you can still pull together a simple campaign and take advantage of one of the biggest giving days of the year. Plus you can build a solid foundation for next year while you’re at it. Background on GivingTuesday GivingTuesday is an international day of philanthropy celebrated on the Tuesday following Thanksgiving (in the United States). In 2022, it falls on Tuesday, November 29. For many nonprofits, GivingTuesday kicks o ..read more

Many nonprofits want to boost individual giving. But it can be daunting to know where to start. Luckily there are only three ways you can boost individual giving at your organization. This video will cover what those three growth levers are, and where you should focus given the needs of your nonprofit. Click on the image below to see a higher resolution version. Video Transcript Most nonprofits want to boost individual giving, but knowing where to start is typically the challenge. The good news is, there’s really only three growth levers that you can pull to boost your individual giving. Tod ..read more

When you’ve built a strong network of donors and supporters, you want to stay connected, keep them engaged with your work and retain their support. And segmenting your donors is one of the first steps to help achieve that. Donor segmentation is the process of dividing your supporters into groups based on common qualities and characteristics they share. According to Campaign Monitor, emails with personalized subject lines are 26% more likely to be opened by their recipients. Plus, marketers found a 760% increase in revenue generated from emails that are a part of segmented campaigns. And that’s ..read more

There are a million reasons you might need to launch your new website quickly. And in these cases, following a long slog of a traditional website development process isn’t going to work. Maybe you’ve got an important event coming up or a fundraising campaign for a major giving day. Maybe you hate your current website and want to replace it with something better. If you’re just starting out as an organization, maybe you don’t have any website just yet. All are valid reasons, and ones we see a lot in our work with nonprofits. It’s tough to balance a quick timeline with the big hopes and dreams o ..read more

It’s reasonable to assume that a fill-in-the-blank question allows people some much-desired freedom or flexibility in how they respond. But that’s not always the case when it comes to online fundraising. Setting specific giving levels on your Donate page or within your donation form can be a good thing if these tiers influence (and potentially increase) a supporter’s plan to give. This doesn’t mean that you should set the default donation amount to $1,000 and hope for the best. Instead, you should focus on creating parameters that tell donors more about the possibilities and potential impact o ..read more