Read more... More about Snapchat, Racism, Tech, Web Culture, and Social Media Companies ..read more

All is written in the stars. And now, also, on Snapchat. Snap has just built a full-fledged astrology app within Snapchat itself. Beginning Thursday, users can access their detailed astrological profile — including analyses and personality explanations of their sun, moon, and rising signs, and the positions of the other planets in the solar system — by clicking an icon in their Snapchat profiles. The feature is social, too. Click on the same astrology icon in a friend's profile, and you can tap through a similarly detailed astrology compatibility analysis. It's all presented with Bitmoji, swo ..read more

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Bitmoji are about to get preppier. Snapchat and the fashion label Ralph Lauren have entered into a new deal that will let users dress their Bitmoji in the brand's signature polo-inspired duds. It's a new kind of collaboration for Snapchat that shows how it's working on creative ways to bring luxury brands into the playful app's fold beyond traditional advertising. Bitmoji are the cute animated avatars whose appearance users can customize to their liking. Snap, Incacquired Bitmoji-maker BitStrips Inc. in 2016. Bitmoji are now deeply integrated with the Snapchat experience, and Snap has been ro ..read more

Instagram launched yet another way to create and share videos on the platform, with this one aimed at TikTok. The Facebook-owned app announced Wednesday morning that its Reels feature has launched widely. It lets you create 15-second clips in the Instagram app and share either to your feed, your story, or a new, dedicated Reels page in the Explore tab. Introducing Reels – a new way to create and discover short, entertaining videos on Instagram. With Reels, you can record and edit multi-clip videos with music, effects, and new creative tools. Share reels with friends on Feed or with the lar ..read more

Read more... More about Facebook, Snapchat, Tiktok, Triller, and Tech ..read more

Thanks to a perfectly timed new deal, Snap execs must be whistling a happy tune. Snap announced Monday that it's testing a new tool that lets users put their snaps to music. The feature comes thanks to new deals with record labels that let Snapchat users license songs in their Snap creations. The timing of the announcement is eyebrow-raising. TikTok's deep integration with music is a central part of the app's DNA as first a lip-syncing video app, and more recently, a viral dance video app. TikTok has dominated the social media landscape in 2020. But now the federal government is threatening t ..read more

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Bitmoji are about to get preppier. Snapchat and the fashion label Ralph Lauren have entered into a new deal that will let users dress their Bitmoji in the brand's signature polo-inspired duds. It's a new kind of collaboration for Snapchat that shows how it's working on creative ways to bring luxury brands into the playful app's fold beyond traditional advertising. Bitmoji are the cute animated avatars whose appearance users can customize to their liking. Snap, Incacquired Bitmoji-maker BitStrips Inc. in 2016. Bitmoji are now deeply integrated with the Snapchat experience, and Snap has been ro ..read more

Instagram launched yet another way to create and share videos on the platform, with this one aimed at TikTok. The Facebook-owned app announced Wednesday morning that its Reels feature has launched widely. It lets you create 15-second clips in the Instagram app and share either to your feed, your story, or a new, dedicated Reels page in the Explore tab. Introducing Reels – a new way to create and discover short, entertaining videos on Instagram. With Reels, you can record and edit multi-clip videos with music, effects, and new creative tools. Share reels with friends on Feed or with the lar ..read more