Microbusinesses are among the most accessible forms of entrepreneurship available. You require relatively little startup capital and can function with a small staff or even alone. Yet, at the same time, a lot of them do not last particularly long. One-third of Australian small businesses have reported being in poor financial health, which impacts... Read more » The post 3 financial errors micro business owners make and how to avoid them appeared first on Flying Solo ..read more

  At any time, women are the world’s most powerful consumers, controlling $47 trillion in annual consumer spending. But during a cost-of-living crisis like the one pinching Australians now, the influence of women—and particularly mums—becomes even greater. Knowing how to sell them is vital. Being challenged to stretch household budgets further means an already discerning... Read more » The post How to sell to women during a cost of living crisis appeared first on Flying Solo ..read more

With the rapid rise of Generative Artificial Intelligence (gen AI), staying ahead of the competition curve can often prove challenging. Following a survey of more than 300 microbusiness owners across Australia, data shows that one in five have already used AI to support their business. Of those, over 71 have reported average time savings equating... Read more » The post GoDaddy report reveals power of AI to save soloists time and money appeared first on Flying Solo ..read more

  There are so many aspects to how we choose to spend, manage and invest our money. Far too often, people get tangled in the weeds of money management instead of building a strong foundation. I’d encourage you to really nail what you think about money management, because life is fluid and things change. It’s... Read more » The post 6 classic money mistakes to avoid appeared first on Flying Solo ..read more

  No matter how great you are at what you do, odds are that at some point your business will get a bad online review. Business and marketing strategist Katrina McCarter explains what to do about it. The bad review might be accurate, or it might be false and have you wondering if it’s the... Read more » The post Five things to do when you get a bad online review appeared first on Flying Solo ..read more

  You might have heard the saying ‘reputation is everything’, writes Elise Balsillie, Head of Thryv Australia. And this particularly rings true for small businesses. A positive reputation can give you an edge over competitors by building trust and helping you stand out for your services, whereas a negative reputation can precede you, slowing growth and... Read more » The post Why reviews help small businesses (and how to get them) appeared first on Flying Solo ..read more

The art of selling often gets lost in the shuffle of metrics and targets. However, selling can be a fun experience for both the seller and the customer. Imagine a world where customers leave with smiles, eager to return and buy over and over. Business growth strategist and sales expert Jonathan Pease shares some tips to help... Read more » The post Why fun matters in sales appeared first on Flying Solo ..read more

Imagine dining at a restaurant where the chef greets you, remembers your favourite dish, and genuinely asks about your dining experience. It feels special, right? That’s the magic of human connection, which brands increasingly strive for in marketing. Social media expert Emily-Rose Hills explains how you translate that feeling to your customers online. Consumers are... Read more » The post 3 secrets to build brand trust appeared first on Flying Solo ..read more

Think of your finances like your home: how its foundations are built and maintained determines its ability to stand strong for years to come. Money expert Helen Baker shares how you can get your finances in tip top shape.  Most of us are feeling the pinch from the cost of living crisis: essentials like housing,... Read more » The post 5 practical tips for getting your financial foundations right appeared first on Flying Solo ..read more

Productivity and organisational expert Lara Nercessian shares the time management tools used by CEOs to declutter their schedules and get hours back every week. Why not give it a try? How often have you completed an intense work week, only to look back and wonder where your time went? You know you were busy. You... Read more » The post How to Marie Kondo your time and get back hours every week appeared first on Flying Solo ..read more