Setting Up Enhanced Conversions With HubSpot: A Step-by-Step Guide
Digital Media Stream | B2B Digital Marketing & Inbound Marketing Blog
by Cinzia Cecchetto
1M ago
What are Google Ads Enhanced Conversions? Google Ads Enhanced Conversions are an advanced tracking feature that allows advertisers to capture additional conversion data beyond standard conversions. While standard conversions typically track basic actions such as website visits or form submissions, Enhanced Conversions provide more detailed insights into user behaviour, including phone calls, app installs, and in-app actions ..read more
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Google Consent Mode v2 & HubSpot Integration: All You Need To Know
Digital Media Stream | B2B Digital Marketing & Inbound Marketing Blog
by Digital Media Stream
3M ago
Google Consent Mode helps advertisers reach users in the EEU and the UK while respecting their data choices. It allows websites to tell Google what users prefer regarding their data, following the rules and policies ..read more
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Why Medtech Companies are Turning to HubSpot for Scalable Success
Digital Media Stream | B2B Digital Marketing & Inbound Marketing Blog
by
7M ago
The medical technology sector is in a state of constant evolution, driven by innovation, regulation, and above all, the promise to improve the quality of healthcare. While the opportunities for growth are abundant, so are the challenges—especially when it comes to scaling operations. Whether you're launching a groundbreaking product or expanding into new markets, one thing becomes abundantly clear: sustainability and smart growth are not just buzzwords; they're business imperatives ..read more
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PPC Landing Pages: Tips, Tricks and Best Practice in 2023
Digital Media Stream | B2B Digital Marketing & Inbound Marketing Blog
by
8M ago
Landing pages play a very special role in PPC advertising; they act as a bridge between clicks and conversions ..read more
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PPC Keyword Research: Tactics, Tools and Best Practice 2023
Digital Media Stream | B2B Digital Marketing & Inbound Marketing Blog
by
8M ago
If you were to rank marketing tasks in order of glamour, keyword research would be far from the top spot. But the reality is that effective keyword targeting is the backbone of a successful PPC campaign: it’s the basis on which everything else depends, and as a result, it’s important to do it right ..read more
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PPC Strategy: Tricks, Tips, and Best Practice in 2023
Digital Media Stream | B2B Digital Marketing & Inbound Marketing Blog
by
8M ago
PPC is an immediate and demonstrably effective way to reach potential customers, with B2C and B2B businesses alike standing to gain from implementing well-managed PPC campaigns ..read more
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PPC Tracking: A Guide to Monitoring Campaign Performance
Digital Media Stream | B2B Digital Marketing & Inbound Marketing Blog
by
8M ago
As we’ve seen in some of our other PPC blog posts, PPC is complex. There are lots of moving parts and many things to configure, with all making a potentially significant impact on campaign costs and overall performance ..read more
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PPC Analysis & Reporting: A Comprehensive Guide
Digital Media Stream | B2B Digital Marketing & Inbound Marketing Blog
by
8M ago
The biggest mistake you can make with PPC is treating it as a fire-and-forget part of your marketing efforts. This can quickly lead to significant wasted ad spend, especially if your ads drive clicks but not conversions ..read more
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PPC Ad Copy: Tips, Tricks, and Best Practices for Higher CTRs
Digital Media Stream | B2B Digital Marketing & Inbound Marketing Blog
by
8M ago
PPC ads don’t look like much, but a phenomenal amount of work goes into the ones that perform best. With just a few lines of text, an effective PPC ad needs to capture attention, communicate relevance, and convince a user to convert. Sounds easy, but trust us: it isn’t always ..read more
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PPC Campaign Management: Everything You Need to Know
Digital Media Stream | B2B Digital Marketing & Inbound Marketing Blog
by
9M ago
In today's fast-paced digital world, standing out in the vast sea of online content can feel like a Herculean task. Enter PPC (Pay-Per-Click) Campaign Management—a beacon of hope for businesses aiming to make a mark ..read more
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