BRAND VALUE TOPS US$5 TRILLION
The Brand Guy | Blog
by Richard Sauerman
2M ago
Brand Value. The latest 2024 report on the world’s most valuable brands has just landed, and here are some interesting observations: The post BRAND VALUE TOPS US$5 TRILLION appeared first on The Brand Guy ..read more
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UNSAFE AT DAIHATSU
The Brand Guy | Blog
by Richard Sauerman
2M ago
Daihatsu lied about the safety of their cars by falsifying crash tests – across 64 models, going back more than three decades. The post UNSAFE AT DAIHATSU appeared first on The Brand Guy ..read more
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THE POWER OF WORDS
The Brand Guy | Blog
by Richard Sauerman
5M ago
Branding is about creating the future. And the tool we use to create that future is language. Yes, powerful words! The post THE POWER OF WORDS appeared first on The Brand Guy ..read more
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PEOPLE MAKE THINGS HAPPEN!
The Brand Guy | Blog
by Richard Sauerman
5M ago
Companies set out the vision and the aspiration, people make things happen. The question is: do your people want to make it happen? The post PEOPLE MAKE THINGS HAPPEN! appeared first on The Brand Guy ..read more
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BEING THE REAL YOU
The Brand Guy | Blog
by Richard Sauerman
5M ago
Here's a tip: If you're heading to a job interview, try not to tell people to go fuck themselves on the way there - they might end up being your interviewer. The post BEING THE REAL YOU appeared first on The Brand Guy ..read more
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“CHANGE” – WHAT DOES IT REALLY MEAN?
The Brand Guy | Blog
by Richard Sauerman
5M ago
In the past, the knowledge and experience of ‘the old’ was the best instruction for ‘the young’. Today we live with a new set of realities. The post “CHANGE” – WHAT DOES IT REALLY MEAN? appeared first on The Brand Guy ..read more
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THE BRAND PODCAST
The Brand Guy | Blog
by Richard Sauerman
9M ago
Grant McGaugh is a guy who loves brands and branding, and he recently reached out to me for this interview. The post THE BRAND PODCAST appeared first on The Brand Guy ..read more
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WHAT THE HECK HAS HAPPENED TO THE QANTAS BRAND?
The Brand Guy | Blog
by Richard Sauerman
9M ago
Phillip Adams wants his slogan back. Customers want their bags back. Qantas wants its reputation back. Time will tell where it will land. The post WHAT THE HECK HAS HAPPENED TO THE QANTAS BRAND? appeared first on The Brand Guy ..read more
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THE $35 NIKE LOGO THAT BECAME A GLOBAL ICON
The Brand Guy | Blog
by Richard Sauerman
10M ago
The Nike logo was designed by graphic designer Carolyn Davidson in 1971 for $35. Phil Knight didn't love it, but it grew on him. The post THE $35 NIKE LOGO THAT BECAME A GLOBAL ICON appeared first on The Brand Guy ..read more
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DALI DESIGNED THE CHUPA CHUPS LOGO IN AN HOUR
The Brand Guy | Blog
by Richard Sauerman
10M ago
Salvador Dalí was the graphic designer behind the classic Chupa Chups logo.  The Chupa Chups lollipop was first launched in 1958, when the company founder Enric Bernat hatched the idea of placing a bonbon on a stick. He called the product “GOL,” but that didn’t work too well. So, he hired an ad agency in 1963. They renamed the product “Chupa Chups” (from the Spanish chupar, meaning “to suck”) and created a black and red logo.  But Bernat wasn’t happy with the logo. In 1969, he complained about his logo over a coffee with his artist friend, Salvador Dalí. The painter… The post DA ..read more
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