In the world of finance, staying ahead of the curve is crucial for success. That's precisely what TIME Investments, a specialised investment manager, set out to do. Share our insights Share Recognising the need to modernise its data strategy and CRM technology, TIME Investments teamed up with redk, an experienced CRM expert. Together, we harnessed the power of technology to elevate customer relationships, streamline operations, and drive impressive business growth. In this blog post, we’ll take a closer look at TIME Investments’ inspiring journey and the invaluable role ..read more

Salesforce Pardot (now officially rebranded as 'Marketing Cloud Account Engagement') is a powerful marketing automation platform that can significantly enhance your marketing efforts and drive better results for your business. However, like any sophisticated tool, it's crucial to use it correctly to maximise its capabilities. Share our insights Share This blog will discuss five common mistakes businesses often make when using Salesforce Pardot and how to avoid them. 1) Overcomplicating Engagement Studio Program Automation is one of the primary reasons why marketers love ..read more

In today's competitive financial services industry, delivering exceptional customer experiences is paramount. Salesforce's Connected Financial Services Report sheds light on customer expectations and preferences, providing valuable insights for financial service institutions (FSIs) looking to improve customer interactions. Share our insights Share Insights from the Connected Financial Services Report At redk, we understand the importance of customer experience in financial institutions. Our technology partner, Salesforce, is an expert at delivering personalised, efficien ..read more

Marketing is a constantly evolving industry, and data has become an essential element of success in this arena. But amidst the huge volumes of data collected, companies can easily become paralyzed and unable to derive valuable insights. Share our insights Share As marketing becomes ever more digitalised, and customers expect personalisation at the touch of a button, a comprehensive data strategy could make all the difference. In this blog, we will take a closer look at some of the key common failures in marketing data strategies, and the best practices that your busines ..read more

Introducing a ground-breaking transformation in customer service: integrating generative AI into customer service teams. As businesses embrace the future of artificial intelligence, the landscape of customer interactions is undergoing a remarkable shift. Share our insights Share In this blog post, we explore a pivotal report titled “The State of Digital Experiences: On the Glass” by Forrester that sheds light on the future possibilities of customer service. We look closer at how the world of CX could change and how innovative platforms like Ada are leading the ..read more

Providing personalised and efficient interactions is essential for today's businesses, and technology plays a significant role in achieving this goal. One emerging technology that holds tremendous potential for enhancing CX is generative AI. Share our insights Share Last week, we talked all about onboarding generative AI into your customer service team. In this blog post, we will explore how applying generative AI can revolutionise CX practices, focusing on the application of Salesforce, Zendesk, and ADA by redk’s CX services. Understanding Generative AI Generative AI r ..read more

With the rapid advancements in artificial intelligence (AI), integrating intelligent chatbots into CX programs has become a transformative solution for enhancing customer satisfaction, streamlining operations, and driving business growth. Share our insights Share In today’s fast-paced digital landscape, customer experience (CX) has emerged as a key differentiator for organisations across industries. With the rapid advancements in artificial intelligence (AI), integrating intelligent chatbots into CX programs has become a transformative solution for enhancing customer sa ..read more

This global event is a convergence of companies from all over the world showcasing their latest digital solutions and products. It is renowned for bringing together industry leaders and fostering a dynamic environment for knowledge exchange and collaboration. Share our insights Share We are excited to announce that redk will participate as an event partner at the highly anticipated Digital Enterprise Show in Malaga from the 13th to the 15th of June. This global event is a convergence of companies from all over the world showcasing their latest digital solutions and prod ..read more

Ada makes building intelligent, action-oriented flows faster and more efficient than ever. Its generative AI capabilities eliminate the need for time-consuming training by connecting directly to existing knowledge sources. Share our insights Share Introducing redk’s latest tech partner: Ada. A leading AI-powered customer service automation platform dedicated to transforming interactions between businesses and customers. Redk and Ada deliver an ROI-centric approach to automation, reducing costs and improving customer service. And that’s not all, Ada seamlessly integrates ..read more

With the right consultant, businesses can unlock the full potential of this tool, maximise results and achieve goals. Share our insights Share Pardot Salesforce Marketing Cloud (PSMC) is a powerful tool that can help businesses increase efficiency and reach more potential customers. To make the most of this platform, you’ll need expert advice and guidance. With the right consultant, businesses can unlock the full potential of PSMC, maximise results, and achieve goals. In this article, we will explore the benefits of Pardot Salesforce Marketing and how consulting service ..read more