Staying one step ahead of digital development has never been more crucial than today, with digital developers already taking advantage of the opportunities. If you’re planning to navigate this increasingly tricky landscape then look no further.   More Choice The migrating digital landscape means a huge increase in competition amongst B2B businesses, and so too must your branding adapt. You can no longer rely on differentiation based on specifications or pricing, alongside the legacy operators typically can’t compete with start-up pricing. As digital transformation opens your clientele to ..read more

Get the right people on your radar Whether digital, direct or measured media, advertising is fuelled further each day by technology, enabling you to reach various benefits in both advertising efficiency and effectiveness.   Marketing Automation services are becoming a bigger tool used by successful businesses seeking to break beyond their limitations, especially as digital marketing moves away from focusing on creating websites with a bunch of CTA’s, which overwhelm and even confuses prospective customers into leaving empty-handed. With this in mind, the importance of developing a Qualifi ..read more

There’s no stagnation in nature, just growth and decline. Your brand is no different. A brand is the perception of a business held in people’s minds, as you’d expect this is far from a static impression. Your brand must fit into your customers constantly evolving perceptions, so your brand must evolve with them. As trends arise and opportunities to strengthen and update your brand appear, it’s important to take them, not only to maintain brand relevancy but to further convey to your target market that your brand is the most relevant and current option in the market.   It’s not just a logo ..read more

There’s no new science to Call-to-Actions (CTAs) but it’s always good to remind ourselves of the basics in marketing, as to not look over an opportunity to build more ‘brand moments’ through crafting a couple of little words. We’ve always worked off the idea that best CTAs are the simplest; Buy Now, Subscribe, Download. Though it’s important to consider them in relation to your brand and desired customer journey. By looking at your customer journey with a fresh brand lense you might even find new ways to bring in a different kind of CTA. It’s tempting to fiddle whilst Rome burns, though resist ..read more

Recently our Managing Director, Dan Ratner, was asked to share his thoughts on the importance of work-life balance over on Balance The Grind. You can read the interview here, about what drives him and how being forced into flexible working has allowed us all to embrace the work-life balance he’d always wanted to achieve. The post Dan Ratner on Work-Life Balance appeared first on uberbrand ..read more

If 2020 taught us anything it is that in the midst of a pandemic or not, a crisis requires adaptation. To combat this, here’s a handful of key points to help you fare any future storms.   Be Kind People, as well as businesses, are hurting, especially as this pandemic rollercoaster continues. It’s vital to communicate that your brand stands in solidarity with everyone and that you’re a bastion against the chaos of the global, social, political, and economic conditions we’re all under; The key is empathy and lots of it. For example, a handful of banks are waiving overdraft fees and subscrip ..read more

In 2019 uberbrand were approached by Pendal Group to reposition their brand in a climate where their key audience – Financial advisers – were being challenged. Our work sought to foster a sense of solidarity and pride in a group still regrouping from the impact of the Royal Commission into Financial Services. Strategic consideration of the market and the business brought to light the opportunity for Pendal Group to demonstrate their caring focus on helping people experience the outcomes of good investment. The repositioning provided financial advisers with the morale boost they sorely needed ..read more

The 2020 awards season has proved more than successful for a trio of brands we developed, seeing Payright, Powerclub Australia and Mojo clean up across the International Business Awards & Mozo Experts Choice Awards.   Payright brought home a ‘Bronze Stevie’ Award at the International Business Awards. The annual awards, which are entered by 3800 organisations yearly, recognised Payright for their impressive leadership and rapid growth, building new products that are authentic and sustainable. We couldn’t be prouder to have worked with Payright to build this dynamic brand and can’t wa ..read more

A content strategy should enable you to demonstrate who you are and what you stand for, giving you the opportunity to own a position in the mind of a customer. As the ability to write, shoot and share is now available to all, the world of content is exploding, and it is important to set yourself up for success by building a strategy that gets to the core of the readers needs and interest. The following points show why a strong content strategy can create personal customer experiences and increase preference and selection in a noisy landscape.   Answering to Real Needs A strong content str ..read more

At the beginning of every branding workshop, presentation or introduction to a new client we always strongly state that a brand is so much more than a logo. While this is true and we passionately stand by this statement there is also great value in how a logo impacts the brand and, in particular, the visual identity. Good logos can lead to great branding and great branding can lead to great brand performance and increases in customer preference and loyalty.   Your Logo is the Gateway To Your Brand Often the first thing people see and what they consistently engage with is your logo. Some o ..read more