Uberbrand Blog
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Stay updated about the latest trends and strategies in digital marketing, branding and content marketing. Take a look at our latest blogs and articles. Our role is to move your brand into new territory that inspires, enabling you to achieve your aspirations.
Uberbrand Blog
22h ago
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Framed for the Scroll: The Intersection of Art, Artists, Audience, and Social Media
DAN RATNER on 3/05/2024 | Photography by Dan Ratner
“It’s a wet and rainy evening at the Michael Reid Gallery, the atmosphere is charged with the evocative scenes of Narelle Autio’s “Into the Distance,” where each photograph not only tells a story but also communicates with its neighbours, creating a harmonious narrative tapestry.”
Amid the buzz of talent and murmurs of awe, art is experi ..read more
Uberbrand Blog
1w ago
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Crafting Light: The Relentless Pursuit of the Image
DAN RATNER on 19/04/2024 | Photography by Dan Ratner
“Last night at the Art Gallery of NSW, amidst a small and attentive audience, I was struck by Trent Parke‘s reflections on photography.”
His devotion to the entire process, from the click of the shutter to the development of prints, resonated as a testament to the art as a sacred ritual. This talk, part of a series moderated by Robbie Buck, not only illuminated Parke ..read more
Uberbrand Blog
2w ago
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Crafting Light: The Sacred Dance of Photography in the Digital Age
DAN RATNER on 19/04/2024 | Photography by Dan Ratner
“Last night at the Art Gallery of NSW, amidst a small and attentive audience, I was struck by Trent Parke‘s reflections on photography.”
His devotion to the entire process, from the click of the shutter to the development of prints, resonated as a testament to the art as a sacred ritual. This talk, part of a series moderated by Robbie Buck, not only ill ..read more
Uberbrand Blog
2w ago
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The Threads of Change: Weaving Brand Strategy Through the Fabric of Technological Revolutions
Uberbrand on 16/4/2024
“Imagine you are weaving a tapestry, where each thread represents a different era of technological innovation: the coarse linen of the Industrial Revolution, the vibrant silks of the Digital Age, and now, the synthetic smart fibres of the Intelligence Revolution.”
As a brand strategist, understanding how to interlace these threads can create more than just a pattern that su ..read more
Uberbrand Blog
3w ago
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UBERBRAND CELEBRATES ITS 3RD WIN AT THE AUSTRALIAN BUSINESS AWARDS
Uberbrand on 3/08/2018
“uberbrand has again been recognised as an ABA100 winner in The Australian Business Awards for Brand Management.”
We’re proud to have been awarded the prestigious ABA100 Australian Business Award for Brand Management – our third win in the category – this time for our work for TAFE NSW engaging Aboriginal audiences.
In 2015, we received the award for our project for TIMG – one of Australia ..read more
Uberbrand Blog
3w ago
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4 TIPS FOR BRANDS WHO WANT TO BE SOCIALLY CONSCIOUS
Uberbrand on 18/07/2018
“Brands and social consciousness: it’s about authenticity, delicacy and proactivity.”
Whilst social consciousness in BRANDING AND MARKETING might not be anything new, it’s safe to say that we’re in a golden age. And that makes sense, considering the current, oftentimes depressing state of the world. That being said, social consciousness isn’t always so simple. So, here are our key points ..read more
Uberbrand Blog
3w ago
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GAME OVER – WHAT CAN WE LEARN FROM THE DEATH OF A BRAND
Uberbrand on 4/07/2018
“Generations mourn as an institution of fun closes all stores in the US, UK and Australia. But what can brands learn from Toys ‘R’ Us and their mistakes?”
R.I.P Toys ‘R’ Us.
The collapse of the brand has provoked a dramatic and impassioned response. It began with a photo of the brand’s mascot, Geoffrey the Giraffe, with a wheelie suitcase, waving goodbye from a desolate store, about to take an e ..read more
Uberbrand Blog
3w ago
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TREND-SPOTTING: BRANDS KILLING IT WITH SELF-REFLECTION
Uberbrand on 27/06/2018
“Brands are taking a long, hard look at themselves, presenting self-reflective campaigns that are witty and original.”
As consumers become more sceptical of advertising in its traditional forms, the playing field is changing for brands vying for our attention. Platforms like social media are flourishing, whilst approaches such as guerrilla marketing and branded experiences are becoming more prev ..read more
Uberbrand Blog
3w ago
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HOW SMART BRANDS TURNED SYDNEY VIVID INTO A GOLDEN OPPORTUNITY
Uberbrand on 20/06/2018
“Branded experiences and creative thinking meant that 2018’s Sydney Vivid Festival was a special one for companies as well as the public.”
The 10th anniversary of Vivid Festival bathed Sydney in light and colour for three weeks. Whilst visitors relished in the bright urban scenography (or lamented at the crowd sizes), brands sought to make the most of the foot traffic and make their pres ..read more
Uberbrand Blog
3w ago
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HOW TO BRING YOUR BRAND TO LIFE – WITH VERBAL IDENTITY
Uberbrand on 14/6/2018
“Ensuring that your brand speaks with a consistent voice has never been more necessary.”
For a long time, VERBAL IDENTITY was seen as the lesser little brother to VISUAL IDENTITY. How a brand communicates with words was considered less important than how a brand communicates visually. But in recent times, due to factors like the advent of social media, this mentality has shifted ..read more