As instant messaging has become a cornerstone of daily communication, WhatsApp has emerged as the most popular messaging app, particularly in Asia. With over 800 million users in the region interacting with WhatsApp Business accounts in 2022 alone, this digital landscape offers a substantial opportunity for businesses aiming to tap into Asian markets ..read more

In today's fast-paced digital world, consumers have come to expect quick responses on social messaging platforms, and this is especially true in Asia. With 80% of adults acknowledging that messaging serves as a rapid and convenient means of communication with businesses, as they appreciate the flexibility to message at their convenience and receive swift responses. However, with over 800 million WhatsApp users in Asia and 175 million users messaging WhatsApp business accounts every day it can be challenging to address every inquiry promptly with limited resources or a small team ..read more

The International Monetary Fund (IMF) projects Asia will contribute approximately 70% of global growth this year, a trend that presents a significant opportunity for organisations around the world. Yet, the path to effectively engaging prospective students and clients across Asia is filled with unique challenges, including market fragmentation, different marketing channels as well as cultural, language, and regulatory complexities ..read more

Background IEAA had gathered almost 150 higher education professionals from across Australia plus some agencies and agents too. The convenors asked Vijay Solanki, CMO at (Asia software & services for student recruitment)  Sinorbis to: Share a presentation on Asia Digital Marketing covering: Student trends Key channels Policy & governance 2. Follow up with a workshop on Asia digital marketing which tackled the following questions: What are your key Asian country priorities and why? What are your key needs and challenges when it comes to Asia ..read more

Baidu, the most popular search engine in China, doesn’t explain its website ranking rules. Baidu SEO, like China SEO in general, is a particularly opaque art. However, there is an industry of digital experts in China that monitor and test the relative performance of websites to track changes Chinese SEO indexing rules. We’ve gathered an up-to-date list of Baidu SEO best practice to help. Follow the steps below to make sure that when Baidu’s web crawling spider, Baiduspider, comes to your site, you’re ready ..read more

We started Sinorbis after experiencing the difficulty of launching China digital marketing assets – like a website, social accounts and campaigns – first-hand, leading foreign businesses in the region. There had to be a simpler way. After plenty of hurdles and hard work, we found it. We built a platform that allowed organisations everywhere to effectively scale China's digital firewall. Our clients found it cheaper and simpler than traditional agency set-ups and Sinorbis scaled quickly, while its first-of-its-kind technology won multiple awards. Since its inception, Sinorbis has been a funda ..read more

Recent Chinese privacy laws have transformed China’s digital playing field into one of the strictest data governance landscapes in the world. It’s not surprising that the China privacy law pivot left many organisations confused – both within and outside the country. In fact, when the key Personal Information Protection Law (PIPL) came into effect in 1 November 2021, it even caused shipping disruptions. Local data providers shut off the flow of data, effectively taking ships off the grid. We’ve answered some of the most frequently asked questions to help you make China digital marketing easier ..read more

China enacted a suite of laws in recent years that radically alter the digital landscape. If you plan on doing any sort of business on the mainland, getting across China data privacy laws is a must. The strict rules dictate how personal information is collected and managed, along with robust data governance and cyber security mandates. We run you though some of the most important data legislation ..read more

China’s sweeping data privacy overhaul reset digital ground rules in China, but it’s not without global precedent. In many respects, China’s recent laws resemble data and privacy protections in America and Europe. Still, there are important differences, not just in the action needed to be compliant, but also the law’s aims. And at a deep level, China’s law operates differently to western legal systems ..read more

China has reset the rules of its digital economy over the past year, following the introduction of several new data laws. China privacy law has extraterritorial scope, which means you need to follow the rules when you’re handling personal information from someone in China whether you’re operating in the country, our outside it. So what do you need to now about China privacy laws if you’re planning to engage with Chinese clients, customers and prospects, or run a digital marketing campaign? We break down some of the key points below ..read more