Much like advertising on Instagram, Pinterest is a very visual platform. In fact, nearly 60% of Pinterest users also use Instagram. There are many similarities between the two platforms from how visual they both are to their young demographic. I would go as far to say that they both belong to what I like to call the ‘millennial advertising sphere’. In this post though we will focus on Pinterest and learn everything you need to know in order to get started with Pinterest advertising including: How to determine if Pinterest advertising is for you. What items to promote on Pinterest ..read more

Source: Unsplash Social media has long been the go-to for eCommerce sellers who are looking to generate more traffic to their listings and ultimately gain more sales. Facebook has been very popular but is actually becoming a much too crowded, much too competitive space, which is why I wanted to introduce you to a very attractive alternative: Instagram. Thanks to eCommerceCEO I can now explain why you are better off focusing your energy on Instagram advertising: Marketing is all about engagement and sales and on Instagram, the average order value per engaged follower is worth $10 m ..read more

Intro to B2B eCommerce B2B or business to business eCommerce is when one business sells and markets its products and services to another business via an online marketplace or channel. As with b2c or business to customer eCommerce retail, the main idea here is to reach a larger target market and process and fulfill orders in the most efficient way possible. From the buyer or the other business’s end, they are interested in finding transparent pricing and being able to place orders immediately and without intermediaries. At the end of the day, individuals who work in purchase and ..read more

What is the Magento eCommerce platform? Magento is an eCommerce platform that is ‘open-source’ as well as a CMS or Content Management System. In a nutshell, Magento is a software for building and managing internet-based stores. When it comes to eCommerce store hosting there are two main categories: Downloadable as is the case with Magento. In this instance I am only referring to the open source which can be downloaded.  SaaS or Software as a Service as is the case with Shopify.ie the provider hosts your eCommerce store In the downloadable category, Magento is pretty unique ..read more

Many sellers who already sell on eBay and Amazon are looking to expand their eCommerce business and rightfully so. There are a number of marketplaces you can actually make money on today, which sellers are unaware of, let’s cross Walmart off that list together! Selling on Amazon for many presents an opportunity ripe for the taking, especially if you already have an established customer base on other marketplaces.  Why not tap into a new revenue stream ?  I’m guessing though that I do not have to convince you since whoever is reading this article understands the value of expanding ..read more

You are a craft hobbyist. You are an artist.  You collect vintage pieces.  You have access to wholesale craft supplies. If you answered yes to one or more of the above and you are looking to monetize your talent, design and/or access to supplies then Etsy is the ideal marketplace for you to start. It is a marketplace dedicated exclusively to: Artists Craftsmen (and women) Vintage collectors  People with an art supply hook-up Their business model and approach juxtaposed with Amazon, for example, is quite different. For one Etsy does not try to compete with its selle ..read more

Shopify is arguably the ultimate retail platform on which one can open and manage their own independent eCommerce store. But a second before gaining your independence from the likes of eBay and Amazon you are going to want to figure out what this privilege is going to cost you ie: What pricing plans are available to you. What additional fees there are – including but not limited to transaction fees. Shopify POS pricing. What Shopify plans exist and at what cost ? There are currently 5 plans which Shopify offers its future store owners: Basic Shopify – priced a ..read more

Shopify is a great platform for eCommerce sellers who want to showcase their wares on a website which looks stunning, yet requires minimum effort to execute. This is the premise that Shopify was built on, yet one step before you can finish setting up your online retail business, you will need to choose a Shopify theme for your store. Themes are uber important as they are the front end of your sales process and are responsible for the UX or user experience your customer has when shopping with you online. It is simple –  If the shopping experience is positive, there is a high chance ..read more

What is Amazon Seller Central? Beginning your journey on Amazon and learning the ins and outs of how to sell on Amazon as a beginner can be daunting. That said, Amazon Seller Central is the place people who want to start selling on Amazon begin their journey. Seller Central simplifies the process of becoming an eCommerce retailer as things like: Payments Website design and maintenance Dealing with returns are simplified beyond recognition. Additionally, Amazon offers other services such as FBA or Fulfillment By Amazon which for a fee allows you to send in your inventory to one ..read more