5 easy ways to spend less time on customer service (and keep customers happy!)
The Glow Getter
by Ailish
2y ago
Let’s be real, your Indie Beauty Brand is like your baby and you love spending time working on it. But you’re most likely doing it all, and wearing all the hats. You’re a one-woman show and you’re struggling to do everything and still have time to live your life. I get it! That’s why I want to share with you 5 easy ways to spend less time on customer service without sacrificing quality in your support. If you’re finding yourself taking a few days or even a week to respond to emails from clients, it’s time to set systems in place. Why is time important in customer service? You’ve been on b ..read more
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I received the Digital Innovation Award from CEW (but I’m celebrating YOU!)
The Glow Getter
by Ailish
2y ago
Hey love! This week has been so incredibly special… I’m hugely excited and honoured to have won the Digital Innovation Award from CEW sponsored by Google.      But this isn’t just about me. And it isn’t just about an award. It’s about a promise I made myself in 2015 coming true.     When the late Geraldine Howard (co-founder of Aromatherapy Associates) won the CEW Achievers Award, I had the utter privilege of speaking to her at the event.   I can’t tell you how inspired I felt after talking to her. So much so that I promised myself at that very moment that I ..read more
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Indie Beauty Marketing Strategies: Why Direct To Consumer Selling for Indie Beauty Brands is THE Strategy to Focus On.
The Glow Getter
by Ailish
3y ago
Indie Beauty Marketing Strategies: Why Direct To Consumer Selling for Indie Beauty Brands is THE strategy you should focus on. Indie Beauty Marketing Strategies that are awesome and get you results include D2C or Direct to Consumer selling. It’s DA BOMB. Like, the Queen of strategies. But so many new indie beauty brands miss this time and time again because opportunities start appearing left, right and centre when you create something new. A shop might be interested in stocking some of your lip balms, or a beauty therapist might love your products and want to try and use them on her clients ..read more
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The True Cost of you Not Showing Up.
The Glow Getter
by Ailish
3y ago
The true cost of you not showing up.  I’ve not done it because ‘urgh, it feels weird. Like, what will people think?  I’m just not very good at it. I don’t know how you do it.  I don’t want to show up and there be crickets.  It’s a conversation I have with clients on a daily basis. The battle of the imposter syndrome.  Who are you to be showing up in all your glory?!  People will judge you, right? They’ll talk about you. Maybe snigger if you mess up. Maybe say a few sarcastic things to you.  Let’s stop and think about this for a second. They might snigger and ..read more
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So we posted a black square on Instagram…
The Glow Getter
by Ailish
3y ago
Yesterday we shared solidarity with the black community through seeing black squares on Instagram everywhere. We posted the hashtag #blackouttuesday because we wanted to show our support. Our hearts were heavy and broken and I know I’ve shed a lot of tears over the last few days.  I’ve had conversations with my black friends who’ve had mixed emotions ranging between being hopeful that real change will come, in disbelief of what is happening in America with the actions from police and their President, and frustration at how the media is focusing on sympt ..read more
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Coaching Questions To Ask Yourself Half Way Through The Year.
The Glow Getter
by Ailish
3y ago
We are nearly half way through the  year. YIKES.  2020 has so far been an emotional rollercoaster. This pandemic has also left a lot of us scared out of wits with what the best action to take is and the next steps forward are. Some of us have doubled down and others have hidden under blankets.  You gotta do you and we all get that. But now in the UK lockdown is starting to ease and this means we now have 6 months of the year to get going on what we want to achieve. Let’s not write 2020 off just yet. Why don’t we see if we can make the next 6 months of the year the most magical ..read more
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Embrace the suck to ensure your natural beauty brand is a success.
The Glow Getter
by Ailish
3y ago
There’s a saying one of my favourite personal development teachers uses all the time. It’s short, to the point and makes me smile and take that next step forward.  It’s ‘embrace the suck’.  Why am I telling you this? Firstly, what you’re trying to create with your natural beauty brand is hard. It’s exciting and a real adventure, but it’s also H-A-R-D.  We so desperately want to be successful and have this amazing brand that is stocked everywhere with a large following and people buying our products non stop. But firstly, we have to embrace the suck to get there. And here’s why ..read more
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The Breakthrough Brands Summit
The Glow Getter
by Ailish
3y ago
“What you focus on grows”. Robin Sharma.  On Saturday, I decided to focus on creating an online event to help the natural beauty industry in response to numerous events being cancelled, due to the big C word (that’s linked to the name of a beer, in case you were unsure).  Once I decided to focus on helping, this series of events followed.  I emailed a dear friend Lorraine Dallmeir, founder of Formula Botanica to see if I could interview her to get some of her best business advice on how to help natural brands thrive in this new environment we found ourselves in. Within four min ..read more
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Stop wishing it was easier, and wish you were better (+ here’s how)
The Glow Getter
by Ailish
3y ago
Stop wishing it was easier, and wish you were better (+ here’s how) It’s not working.  It’s so hard.  I keep seeing all these entrepreneurs who say ‘work less and still be successful’.  They just make it look so easy and I feel like I’m in strugglesville all the time.  I don’t know what to do.  I’m trying.  I’m just getting so overwhelmed.  I’ve no idea what to write.  That looks difficult.  I didn’t hear back from them, so what am I to do? I reached out once and they didn’t get back to me. The list goes on.  We’ve all used one of these excuse ..read more
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5 Ways to Market your Natural Organic Beauty Products on Social Media.
The Glow Getter
by Ailish
3y ago
5 ways to market your natural organic beauty products on social media using marketing and social media strategy that is simple and really works. It starts off harmlessly. You open instagram and you’re about to post a picture but first look at your follower number and to see if anyone has liked any pictures of your beauty brand. Then all of a sudden it’s 30 minutes later and you’re in despair. You’re on another clean beauty brands account and they have thousands of followers, beautiful pictures, and people commenting and liking on everything.  ‘HOW do they do it?!’ You think. You start to ..read more
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