How AI is already impacting your SEO strategy According to a recent statistic, companies using AI for SEO outperform their competitors by 50%. A pretty outstanding number, right?! But for good reason…  Using AI for SEO allows companies to automate repetitive tasks, such as keyword research and content optimisation, saving time and resources. AI algorithms can also analyse vast amounts of data quickly and accurately, providing valuable insights into market trends and customer behaviour. All this will put you head and shoulders above your competitors who are not using AI in their SEO.  ..read more

How AI Has Transformed Conversion Marketing According to a recent survey, 80% of marketers use AI in some form or another. Conversion marketing is no exception. With advancements in artificial intelligence, the landscape of conversion marketing is transforming significantly. From hyper-personalisation to using AI tools to optimise your website for conversions; it’s a truly exceptional time for marketing.   We’ve collated a list of the top 3 types of conversion marketing, along with how they’ve been transformed by AI, as well as the powerful tools used to do this. Enjoy!  Automa ..read more

New ways to maximise your marketing budget Marketers are now looking towards the latest AI and other exciting emerging technologies to maximise the impact of their marketing efforts to optimise their budgets.   But what’s the most effective way to do this?  One thing’s for sure, it’s best to stay clear of vanity metrics, which are often misleading, and don’t give you any solid ways to improve.   We’re going to dive into the best formulas to get the most out of your budget.   The 5 main targets budgets cover  When considering your marketing budget, there ..read more

AI Vs Human Touch: How Marketing Departments Will Adapt According to a recent study, roughly 80% of chief marketing officers are planning to increase their organisation’s spending on artificial intelligence (AI) and data for 2024.   As AI becomes more sophisticated, this is a number only set to rise in the 2020’s and beyond.  So, are marketing departments set for the chop? We don’t think so.   In fact, we’ve collated three reasons why we think human marketing will always win over AI and technology.   1. Adding Narrative and Emotions to Marketing  AI can ..read more

AI Vs Human Touch: Will Marketing Departments Become a Thing Of The Past? According to a recent study, roughly 80% of chief marketing officers are planning to increase their organisation’s spending on artificial intelligence (AI) and data for 2024.   As AI becomes more sophisticated, this is a number only set to rise in the 2020’s and beyond.  So, are marketing departments set for the chop? We don’t think so.   In fact, we’ve collated three reasons why we think human marketing will always win over AI and technology.   1. Adding Narrative and Emotions to Marke ..read more

Bridging the Gap between Sales and Marketing through LinkedIn The disconnect between Sales and Marketing can be a major obstacle for making an impact – and conversions. However, there’s a powerful, and pretty universal social media platform that can help bridge this gap, and one that both teams are familiar with – LinkedIn.   Leveraging the potential of LinkedIn’s algorithm and targeting capabilities can significantly enhance the collaboration between Sales and Marketing. Here’s how the LinkedIn algorithm works, and here’s how it can be harnessed to bridge the gap between teams…&nbs ..read more

How to optimise and improve channels that are not working for you before you cut them  The landscape of digital advertising is ever evolving, making it common for marketers to encounter channels that seem to fall flat and fail to deliver desired results. However, before rash decisions are made, it’s best to consider optimising and improving the channel’s performance before cutting it:  1. Start broad, then narrow down  When venturing into a new advertising platform, it’s wise to initially cast the net wide. Create a broader target audience to test the waters. This approach allo ..read more

Finding the sweet spot: The best frequency for tracking numbers and making iterations in conversion marketing  When it comes to conversion marketing, success hinges on the ability to adapt, refine, and continually optimise your strategies. To achieve maximum results, it’s crucial to strike the right balance when tracking numbers and making iterations in your marketing funnel.  In this blog, we’ll explore the best frequency for tracking numbers and the optimal timing for iterations, whilst also delving into the two types of iterations: maintenance and rebuild.  Weekly tracking ..read more

How to humanise connections and moments while working within algorithms Algorithms play an integral part in our online experience, especially when it comes to conversion marketing. These algorithms, whether on social media platforms or e-commerce websites, play a pivotal role in determining what content we see and how businesses interact with their potential customers. However, as technology continues to advance, there’s an increasing need to balance the algorithm’s requirements with that innate human desire for meaningful and efficient interactions.   Here, we’ll explore how to hum ..read more

What source is really driving your conversions?  Understanding the sources that drive conversions is the holy grail for marketeers seeking to maximise their ROI. It’s not enough to simply know that your marketing efforts are leading to conversions; you need to pinpoint precisely which sources are the most effective. Tools like UTM codes and Google Tag Manager events allow you to gain invaluable insights into your conversion sources – to optimise your ROI.  The Sherlock Holmes of conversions: UTM codes and Google Tag Manager events UTM (Urchin Tracking Module) codes and Google Tag Ma ..read more