There are various social channels and platforms to invest time in marketing and networking in 2021 (Quora and Xing among others). However for B2B, the data points in one particular direction, towards the subject of this article – LinkedIn. In the last decade, LinkedIn has rapidly become the largest professional network in the world. It is not accidental that LinkedIn currently has more than 740 million members, and it’s used in more than 200 countries and territories. These huge figures provide LinkedIn with a broad spectrum of individuals, collecting all professionals in the same place, with ..read more

Nobody said it was easy to write good, engaging content, especially for B2B websites. . One of the most challenging things brands encounter is capturing the reader’s interest – typically,  visitors will spend a few seconds to decide if they will stay on your site, so you need to grab their attention early.  For this reason, writing good quality and highly engaging content is key for your website and ultimately, your business’ success. It won’t just help you in keeping visitors on your website  – well-written content will help you attract new users too. Here we’ve put together 7 ..read more

In this episode of Ask Inflowing,  our Head of Client Services explains the basics of the new Google update.   Looking for more info on SEO? Check out our blog post “A 5 step SEO Audit Checklist – finding your SEO weaknesses and opportunities“, a neat little guide on how to find your SEO weaknesses and opportunities.   About Inflowing Inflowing is a B2B marketing agency. We help B2B organisations do meaningful things with marketing – whether that’s getting more leads, more visibility, or supporting their sales teams. We’re an experienced team of marketers with an incredibly str ..read more

It’s no secret that mobile internet use has exponentially increased in a matter of a few years. People are browsing more and more on their mobile devices. To give you some idea of the scale, according to Statista, there are over 6.5 billion smartphone users worldwide.  The fact is that most websites are more likely to have views coming from mobiles and tablets than desktops. Since it is essential for your website to be optimised and ready for mobile devices, the user experience will decide if your visitors stay on your site or not – and also whether they find it in the first place. Having ..read more

We had a chat with Sam Brennan, Marketing Manager at Cloud8 and asked him a few marketing questions. What do you think is the most important aspect of B2B marketing? Marketing to people whilst they’re working is tough… the majority of people are very time short, or plan their weeks so that any new task, email, or phone call throws them off course – even if it is a solution to their problems… If you’re lucky enough to get 10 seconds of their time to read your email, congratulations, but now you need to really use that 10 seconds wisely to get your message across, build trust with the reader, bu ..read more

There’s no doubt that a good landing page is essential for any successful business – it’s the medium through which you can convert your visitors into leads. However, in order to do so,  you need to delight them first. In the following piece, we want to provide you with some insightful advice to make your landing page much more impactful – by attracting more prospects and converting them into customers.   Conversion optimisation By enhancing and improving certain elements of your landing page adequately, the conversions will systematically increase. When optimising a site we need to c ..read more

When a visitor lands on your site, you want them to stick around, read your content and click your calls-to-action. So, how do you make sure that this happens? Below, we’ve compiled 5 of the most effective tips to drive user engagement on your website. We’ll cover; Optimise your sites speed and Responsiveness Simplify navigation Use different content types Display related content Use a consistent writing style   Optimise site speed and Responsiveness Have you ever visited a website and got stuck behind a super slow load time? If so, you likely backed out of the page and went to a differ ..read more

Today, over 3.96 billion people use social media worldwide, that’s almost 60% of the population! Considering this, you would have to be mad to not guess that social media marketing is one of the most effective ways to expose your business to a huge audience around the globe, but as with most things; Knowing is only half the battle. Social media marketing guides tend to offer tips like “Be authentic!” and “Make great content!” with the promise of great results, but these changes don’t always deliver. So, instead of telling you how you should run your social media, we’re here to talk about 5 com ..read more

Whenever you talk with a digital marketer, SEO will likely become the focus of the conversation. SEO as a digital marketing strategy has been around for a long time – On this occasion, we want to explore how relevant it still is. What does the future hold for SEO? Over the past two decades, the methods surrounding SEO have been constantly evolving and growing. But most significantly, it’s become an increasingly essential part of any solid digital marketing strategy. 61% of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority.   UX as ..read more

The pandemic that swept the world in 2020-21 led many governments to introduce restrictions and localised/national lockdowns that affected businesses worldwide; but the most severely affected sectors included live entertainment, leisure, hospitality and non-essential retail. Those that were able to keep trading during this period found themselves with a new problem; How do you reach and engage your customers in the middle of an international crisis, when many businesses are slowing down operations and furloughing staff? Many found themselves in a position where their only way to effectively re ..read more