Driving effective enablement through blended learning
Seismic | Blog
by Ashton Sword
12h ago
Learn how to decide where training lives and how to incorporate it into your readiness program. How to identify the ideal mix of online and offline learning elements Strategies for creating and delivering engaging learning content Tips for measuring the success of your blended learning program I’ve worked with Seismic Learning since 2014 in roles from sales development to account management, and now as a Product Manager. And, I’ve seen training and enablement drastically change over the course of the decade. Back then, nearly everyone was in an office and received their enablement through in ..read more
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5 components of a revenue-driving sales pitch deck
Seismic | Blog
by Seismic
5d ago
Sales pitches are both an art and a science. Daniel Pink, the #1 New York Times bestselling author of To Sell is Human, sums up the “art” part well: “The ability to move others to exchange what they have for what we offer is the art of the pitch.” It takes significant training and coaching to perfect a sales pitch and refine any seller’s soft skills. As for the “science,” sellers need the right content, skills, insights, and analytics to connect with prospects and prove their product or service’s value. Without a doubt, one of the most vital pieces of sales content they need in their toolkit i ..read more
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Why sales enablement is worth prioritizing in 2024 and beyond
Seismic | Blog
by Seismic
1w ago
It’s been quite an economic rollercoaster of a year for businesses. From budget cuts and tech consolidation efforts to heavy-hearted layoffs and general global turbulence, 2024 has forced salespeople,  especially, to double down on what they can control. Because honestly, there’s a lot they can’t. It’s not all doom and gloom, though. There are scrappy, “we’ll-figure-it-out” sellers and leaders around the globe navigating today’s challenges excellently. Most of them are leaning on sales enablement tools to adapt their messaging, strategy, and workflows to the needs of their target market ..read more
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How to “Control Chaos” on the path to enablement maturity
Seismic | Blog
by Dean Perry
1w ago
Over the years, we’ve partnered with thousands of organizations on their journey toward enablement maturity. Through these relationships, we’ve developed a maturity framework for what makes good enablement. This blog is the second in a series of five posts that will outline the Seismic Maturity Growth Framework. You can read the first post here.  In our previous post, we provided an overview of Seismic’s Maturity Growth Framework. In this post, we’ll dig into the first stage of maturity: Control Chaos.   Starting something new can sometimes feel unorganized, challenging, or even chao ..read more
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Win as One: The future of financial services teams 
Seismic | Blog
by Chris Hieb
2w ago
At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. If you haven’t already, please check out the first, second, and third posts in the series.  As you embark on your journey to achieve “best-in-class” enablement with Seismic, remember that success is contingent on a critical factor: understanding your current state of enablement maturity and aligning y ..read more
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How to automate and personalize your content in 2024 
Seismic | Blog
by Tony Smith
3w ago
At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. If you haven’t already, please check out the first, second, and third posts in the series.   As we prepared for Shift 2023, we saw automation, personalization, and compliant customization as critical areas where our customers would find significant value and opportunity. Indeed, their future succ ..read more
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Black History Month: Celebrating African Americans and the arts
Seismic | Blog
by Norm Robinson
1M ago
Here at Seismic, we love music. It’s not uncommon to have music playing as team members join a call. During those calls, it is also likely you’ll see a spare guitar or piano hanging out in your colleagues’ video conference background. Additionally, our Communities of Belonging are always creating and sharing playlists to give the greater employee base a stronger, more diverse musical education at key times of the year (including this year’s Black History Month playlist).   Our love of music is probably matched only by our love of technology. Initially, you may think those two things are n ..read more
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AI-generated Pages and more in Seismic’s Winter 2024 Release 
Seismic | Blog
by Tony Smith
1M ago
Today, we’re excited to announce the latest features and updates to existing capabilities in the Seismic Enablement Cloud. In Fall 2023, we introduced a number of Generative AI capabilities that unlock growth and boost productivity.   Seismic’s Winter 2024 Release strengthens Aura Copilot with new tools to help enablement professionals work more efficiently in their roles.  Save time with AI Page Builder  AI Page Builder gives enablement teams a highly intelligent assistant to simplify page creation in Seismic. An activity that previously took several hours to produce great cont ..read more
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How to measure sales enablement success 
Seismic | Blog
by Sergio Toranzo
1M ago
At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. If you haven’t already, please check out the first and second posts in the series.  This past fall, I facilitated a conversation with a client titled “Starting to Measure Success,” focused on Seismic’s LiveInsights Analytics module. As we developed the content for this signature session of our Enablem ..read more
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5 strategies to evaluate sales performance
Seismic | Blog
by Seismic
1M ago
In the ever-evolving world of sales, success isn’t just about closing deals — it’s also about optimizing your team’s performance. As a sales leader, your role is crucial in ensuring that your team meets and exceeds expectations quarter after quarter.  Evaluating sales performance requires a strategic blend of analysis, assessment, and a commitment to continuous improvement. By embracing a comprehensive evaluation process, you can ensure that your sales team operates efficiently and contributes to your organization’s goals and objectives.  Evaluating vs. measuring sales performance Th ..read more
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