The concept of digital marketing is gaining traction at lightning speed these days. From multinational corporations to small enterprises and start-ups, everyone is catching on to the benefits of digital marketing. The tactics created from search engine algorithms are proving to be useful and are now visible. SEO services in India are used by businesses to raise brand recognition and increase traffic. Some industry giants, such as Amazon, have taken it to a whole new level, and you can easily get results for every commodity you look for. However, how do they accomplish this? Are they using any ..read more

Every organization irrespective of its structure, size, as well as nature of operations possesses reputational risk. For any company one of the biggest assets is reputation which makes it ahead of its competitors in the market. But, when your business lands up in reputational risk then it develops a great threat. Reputational risk can occur anytime without even giving a warning that not only influences your customer opinions but also organic traffic by merging pessimistic content into your search results. Reputational risk mainly means prospective for harmful publicity and uncontrolled events ..read more

Online Reputation Management is one of the practices of engaging with the community of people who use a search engine to find you, rate & review your company, comment on your social media pages as well as interact with your company online. A strong Online Reputation Program helps to make sure that online business listings are accurate so that people can find you easily, while it also enables you to harness the power of the conversations happening about you online in order to strengthen your brand promise. Your online reputation is considered as the reflection of your overall brand as well ..read more

What is right and wrong behavior for online reputation management and public relations companies? This is very similar to how ethics in the media are treated. It has a lot of confusion, but this article will help everyone to clear out the outline of what really is or is not ethical in the online reputation management industry. Reputation X is also known as a cleanup for messes caused by firms claiming to be reputation management agencies. So when a reputation firm gets engaged in unethical behavior, they will become corrupt not only for their clients but also for the people who rely on the inf ..read more

Your brand’s online reputation is constantly developing as well as re-defined by every social media review, comment and blog post. People often make judgments and buying decision-based on content online, when they discover your business. If you wish to stay ahead and keep your business afloat, then you need to dynamically manage as well as enhance on all the feedback which you receive from the internet. No reputation score is ever built with just a single step. Since it is a continuous calculation, you must be wondering from where you should start? What is going to work and make sense? Below s ..read more

Has your business image is suffered a very huge loss? And you are in a dilemma condition that how to respond to the bad comments. Not always bad comments are unnecessary; they will show you your shortcomings, the areas where you need to work out. But this can distort your brand image, you may lose your business contacts or your financial status can suffer. If your Onlinereputation is damaged and you want a makeover so here is the guide. Always choose some tools to check your online reputation  You cannot step forward without addressing what opinions your customers have. Every day customers use ..read more

In the modern world where everyone is using internet for a good number of hours in the whole day, a lot depends actually on the footprints they leave behind in the process. There might be a possibility that a person has posted a comment on someone’s face book profile which is not appropriate, a feedback for some business product and service which is positive. While you got to invest a lot of time, money and effort in order to make your business grow over a period of time, the end result would certainly overcome all the pain in the process. Businesses and brands should understand the relevan ..read more

Usually when we talk about the work process of an SEO professional, we are not often familiar to tricks and turns they use in order to enable a site to do well in Google search rankings. Moreover, the checklist they follow in order to go ahead with their tools and techniques often depends on the overall SEO strategy for the concerned Website. But the question that matters is that whether they really update their strategies as per the Ongoing Google updates. The fact is that those tools and techniques need to be changed time to time to go alongside with current Google trends and the emerging d ..read more

While Online Reputation Management can be called as a “Must have tool” for the Brands and the businesses, irrespective of their shapes and sizes, it holds almost same relevance in other aspects of the Social and business world. Celebrities, Politicians and High profile VIP people can be included in this category as they are the ones, who are insistently connected with public in a direct or indirect manner and also go through a lot of social interactions in the process. ORM and Celebrities While we know celebrities have their own Managers who helps them in various ways like grooming stuff ..read more

Every Organization or a business firm, be it small or large, works on a simple motive of getting more profits out of their investment and a continuous growth to their business. Moreover, both the profit and growth part directly relates to the number of people, the brand reaches out and response received thereafter. While we know that People nowadays go straight to all the social media portals to register their voice or opinions about a certain brand or a person or looking up for more information about the product and services, seeking solutions to their issues related to the same; it can be qu ..read more