Yext customers can now see local reviews and analytics in their Hootsuite dashboards. Yext and Hootsuite have teamed up to enable businesses with physical locations to monitor and respond to their Yext reviews within Hootsuite’s social media management dashboard. The Yext integration will pull in both online reviews and review data, including review metrics related to average ratings, response count, response time and keyword-based sentiment analysis. Why we should care Effective brand management is more than simply paying attention to what is being said about your company on soc ..read more

Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and capture share of search online. After all, over 3.5 billion searches are conducted each day on Google alone. When we talk about branded versus unbranded search, it isn’t an either/or proposition. Both are critical. But to rank in search results at moments of high intent, a business must have a strong grasp of the value of each — and where along the customer journey people are most likely to search for unbranded versus branded keywords. Unbranded searc ..read more