What is plastic surgery demand going to look like in 2024? Our CEO and COO, Ryan Miller, and Sean Collier come together to discuss the plastic surgery demand trends from 2018 until now. Their insightful analysis and highlights of the industry’s nuances provide tips for dialing in lead generation and conversion. Check out their roadmap for practices to thrive in an ever-changing landscape and what to expect from patient demand in 2024! The post Forecasting Patient Demand for Plastic Surgery Procedures in 2024 first appeared on Etna Interactive ..read more

Modern, award-winning plastic surgery and medical spa websites blend eye-catching design, intuitive user interface, and seamless functionality to create an informative experience that generates leads. Etna Interactive’s experienced design team crafts beautiful sites and recently earned multiple honors from some of the internet marketing industry’s leading associations. A robust online presence is essential in aesthetics; a website is often the first impression potential patients have of a plastic surgery practice or med spa. However, an effective, award-winning website is more than a pretty fa ..read more

In the competitive world of plastic surgery, reputation is crucial in attracting and retaining clients. This blog post explores:  Table of Contents: Why Reputation Matters Statistics on Reviews and Consumer Behavior The Importance of Addressing Negative Reviews Be Sure You’re Present on These Trusted Review Platforms How Etna’s Reputation Platform Can Help Make Your Reputation Your Best Marketing Tool We’ll also discuss how Etna’s reputation platform, Reputation Ally, can help you effectively manage your online reputation – taking some of the guesswork out of your review acquisition str ..read more

Staying on top in today’s ultra-competitive medical spa market is a challenge under the best of circumstances. Add to that economic uncertainty, and it becomes even more important that you have all your marketing ducks in a row. That means your med spa cannot simply rely on marketing strategies that have worked in the past. To attract and retain patients, you must be sure you are crushing it in the following 6 areas.  1. A Website with Beauty & Brains  When the economy is tough, potential patients are more careful about discretionary spending. It is essential to have a strong onl ..read more

https://youtu.be/V9ujneHYheg Generative AI is everywhere right now, but knowing how to use it in a practice setting can be hard. We’ve summarized some of the useful ways that generative AI can benefit you and your practice with examples to provide as much clarity as possible. Join Ryan Miller, our CEO, as he explains how to prompt like a pro, what pitfalls to avoid, and how to best leverage AI.  Video Transcription: Welcome back, Ryan Miller here with Etna Interactive. And we’re going to talk today about the uses of Generative AI, things like Chat GPT or Google’s Bard inside of ..read more

Worried about the search activity decline on Google Trends? While on the surface, medical spa and plastic surgery terms seem to be equally impacted, there is a difference. Join our CEO, Ryan Miller, as he interprets the data.  Video Transcription: Hi again, it’s Ryan Miller here with Etna Interactive. We’re here today to talk a little bit about some new data coming out of Google trends that can tell us a little bit about what’s happening with the aesthetic industry and consumer interest, at least online.  So, I want to take a moment first and orient you to Google trends in cas ..read more

San Luis Obispo, California (March 2023)  San Luis Obispo, CA – Etna Interactive, a leading digital marketing agency, is proud to announce its 20th anniversary of delivering tailored marketing solutions to clients ranging from smaller clinics to multi-location healthcare corporations. Over the past two decades, Etna Interactive has established itself as a leader in the field of elective healthcare marketing. Their combination of rigorous strategy with award-winning design, cutting-edge technology, and unmatched customer service consistently produces an outstanding return on investment for thei ..read more

Confused about the recent dramatic changes in your Google Analytics data? These differences are related to the two latest Apple iOS updates and how they affect user privacy. While these changes are permanent, join our CEO, Ryan Miller, as he discusses how to adapt to the new analytics landscape. The post New Privacy Features from Apple Forever Corrupt Your Google Analytics Data first appeared on Etna Interactive ..read more

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