Acquiring a dental practice can be an exciting yet challenging time. One of the most critical factors in ensuring success during this transition is having a solid marketing plan in place to retain existing patients and attract new ones. Here are key steps to consider when crafting a marketing plan for a dental acquisition: 1. […] The post Dental Acquisition Marketing Plan: The Steps to Retention and Growth appeared first on Dental Marketing ..read more

Your dental website is more than just an online business card; it’s a powerful tool that can simplify your practice’s daily operations and improve patient experiences. At Identity Dental Marketing, we specialize in crafting dental websites that do more than look good—they work hard for your business. Here are five out-of-the-box ways your dental website […] The post 5 Out-of-the-Box Ways Your Dental Website Can Make Your Life Easier appeared first on Dental Marketing ..read more

Sedation dentistry offers patients a chance to experience dental care without the anxiety or discomfort they might typically feel. However, effectively marketing this service requires a strategic approach to communicate its benefits and alleviate any concerns potential patients may have. Here’s how dentists can successfully promote sedation dentistry, ensuring their practice stands out and meets […] The post How Dentists Can Effectively Market Sedation Dentistry appeared first on Dental Marketing ..read more

The Top 5 CBCT Machines in Dentistry: Pros, Cons, and Why They Matter Investing in a top-tier Cone Beam Computed Tomography (CBCT) machine can revolutionize the quality of care you provide in your dental practice. However, choosing the right CBCT system is crucial to maximizing patient outcomes and the overall efficiency of your practice. Below, […] The post Top 5 CBCT Machines in Dentistry appeared first on Dental Marketing ..read more

For a special round of goody bags for your first 100 dental patients, here are some thoughtful and useful items that they might appreciate and actually use: These items are practical, useful, and show that you care about your patients’ ongoing dental health, leaving a lasting positive impression. The post Dental Start Up Goody Bag Gift Ideas appeared first on Dental Marketing ..read more

For a specialist office that relies on referrals and does not have a marketing budget, here are a few strategies that could help drive production: 1. Strengthen Referral Relationships: 2. Enhance Patient Experience: 3. Community Engagement: 4. Maximize Existing Patients: 5. Digital Presence Optimization: 6. Provider-Driven Initiatives: These strategies focus on building and maintaining relationships […] The post Low Cost Dental Specialist Marketing Ideas appeared first on Dental Marketing ..read more

Tracking key metrics in a dental office on a monthly basis is crucial for understanding the practice’s performance, identifying areas for improvement, and making informed decisions. Here are some of the best metrics to track: 1. Patient Metrics 2. Financial Metrics 3. Operational Metrics 4. Clinical Metrics 5. Marketing Metrics 6. Human Resource Metrics 7. […] The post What metrics should a dental office manager track monthly? appeared first on Dental Marketing ..read more

Q: How can I handle phone calls to schedule patients before my office opens, given that staff isn’t working yet and the office isn’t operational? A: Managing phone calls and scheduling before your office officially opens can be challenging. Here are some strategies to effectively handle this situation: Q: What additional steps should I take […] The post How to Manage Patient Scheduling Before Your Dental Office Opens appeared first on Dental Marketing ..read more

As a dentist, thriving with an out-of-network practice is not only possible but can also be incredibly rewarding. This guide will show you step-by-step how to achieve success by focusing on four key areas: enhancing your verbal skills to effectively communicate the value of your services, positioning your brand to attract the right patients, implementing […] The post No Insurance Participation? No Problem! Verbal Skills for an Out-of-Network Dental Practice appeared first on Dental Marketing ..read more

Advice for Starting a Dental Practice: A Comprehensive Guide Starting a dental practice is a significant milestone that requires careful planning and strategic execution. This guide offers valuable advice and insights to help you navigate the journey of establishing a successful dental practice. The Importance of Planning Strategic planning is the foundation of a successful […] The post Advice for Owners of Dental Start Up Practices appeared first on Dental Marketing ..read more