Grace Rizza here, CEO of Identity Dental Marketing, coming at you with some insights into the ever-evolving world of online advertising, particularly in the realm of Google Ads. So, remember the good old days when we could peek over our competitors’ shoulders, so to speak, and gauge their ad spend to inform our own budget […] The post Google Hides Competitor Spend, Allowing for Higher Profit Margins… for them! appeared first on Dental Marketing ..read more

In the dynamic world of digital marketing, precision is paramount. For Identity Dental Marketing, ensuring that every data point counts has always been a top priority. Today, we are thrilled to announce a significant leap forward in our commitment to accuracy and effectiveness: the integration of cutting-edge technology into our Google Analytics processes. At Identity […] The post Enhancing Precision: Identity Dental Marketing’s Technological Leap with Google Analytics appeared first on Dental Marketing ..read more

In today’s digital age, the security of sensitive data is paramount, especially in industries like healthcare where patient confidentiality is mandated by law. Identity Dental Marketing understands the critical nature of safeguarding our clients’ information and has implemented a comprehensive array of measures to ensure the highest level of security. From stringent hiring protocols to […] The post Ensuring Client Security: A Look into Identity Dental Marketing’s Robust Protocols appeared first on Dental Marketing ..read more

In today’s digital age, scams and phishing attempts have become increasingly sophisticated, preying on unsuspecting individuals who may not be aware of the telltale signs of fraudulent activity. One such avenue for scammers is Facebook Messenger, where users can receive messages that appear to be from legitimate sources, but are actually attempts to steal personal […] The post Beware of Facebook Messenger Scams: How to Spot and Report Phishing Messages appeared first on Dental Marketing ..read more

Should a dentist sponsor local sports teams? Hey there, fellow entrepreneurs and business enthusiasts! Today, I want to talk about a marketing strategy that might seem small-scale but packs a powerful punch: sponsoring local sports teams. Picture this: your logo emblazoned on the jerseys of a little league baseball team or prominently displayed on the […] The post Boosting Your Business: The Power of Sponsoring Local Sports Teams appeared first on Dental Marketing ..read more

[Tampa, FL, 2/20/24] – Identity Dental Marketing, a leading provider of marketing solutions for dental practices, proudly announces a significant investment in innovative technology designed to streamline the website development process for its clients. This modern advancement promises to save clients valuable time and energy while enhancing collaboration and communication throughout the development phase. With […] The post Identity Dental Marketing Revolutionizes Client Experience with Advanced Technology for Custom Website Development appeared first on Dental Marketing ..read more

Author: Grace Rizza, Identity Dental Marketing I started my dental journey March 3, 2008 when I started my a position as a marketing director in a 2 location practice based in the Chicagoland area. I remember the distinct challenges of working on a dental team. The definition of hard includes “not easily broken” and “with […] The post Dentistry is hard. appeared first on Dental Marketing ..read more

“My boss has confirmed his retirement in the next few months. I’ve been with him 8 years. My current OM position pays about the same as our hygiene positions. Applying to other offices, so far 4, corporate & private combo, all would like to pay the salary I was making 20 years ago as a […] The post My boss is retiring, and the new owners want to cut my pay. What should I do? appeared first on Dental Marketing ..read more

“I acquired a practice this week, and inherited 4 employees. The previous owner did not offer any benefits besides PTO and a paycheck. I matched the compensation package and PTO offered to the staff, some who have been with the office for more than 30 years, but they are collectively trying to get more benefits […] The post Practice Acquisition: New Staff is Negotiating Benefits, What should I do? appeared first on Dental Marketing ..read more

In the ever-evolving landscape of dental marketing, dentists are constantly on the lookout for strategies to attract new patients and grow their practices. One marketing model that has gained some attention in recent years is Pay Per Lead marketing. While it may seem like an enticing proposition on the surface, we, at Identity Dental Marketing, […] The post The Pitfalls of Pay Per Lead Marketing: A Warning for Dentists appeared first on Dental Marketing ..read more