Instagram SEO (Search Engine Optimisation) is all about optimising your practice’s Instagram page so that it can be discovered in peoples’ search results. By utilising SEO tactics for both your profile and content you can ensure that your profile is optimised efficiently for maximum reach to new audiences and potential patients.  When a user (i.e. your potential future patient) searches for a specific keyword or hashtag in the Instagram search bar, the algorithm will look for relevant usernames, bios, captions, hashtags and locations to show them in the search results.  So, what qui ..read more

As video content continues to dominate social media marketing, Instagram has taken big steps in making sure that video becomes a central part of their overall user experience.  Video marketing is a quick and easy way to give your patients behind-the-scenes insight into who you really are as a team and a business, whilst expanding your overall reach. It’s also a highly effective way for you to easily share engaging content to your social pages.   In the first of many updates and in order to maximise user engagement, former IGTV videos and feed videos are no longer two separate fe ..read more

Forward planning and advanced scheduling of quality social media content is the bread and butter of a well performing social media account. However, as all good marketing sandwiches go, your bread and butter becomes even more appealing when you also add lots of tasty fillings.  You can easily enhance your accounts by ensuring that not only are you active in real time, but that you are integrating a few social media strategies into your daily workflows.  So let’s learn how to grow your social media presence, increase your organic following and systemise your engagement, with these thr ..read more

TikTok is now watched by its users, on average, for longer than YouTube in both the UK and US. It’s clear that the latest social media app is only increasing in popularity.  According to app monitoring firm, App Annie, the average time per user spent on the apps is higher for TikTok, ultimately meaning higher levels of engagement, too.  Boasting an estimated 700 million users, TikTok is also currently ranked the most downloaded app worldwide since 2020!  So, how does a dental practice capitalise on the popularity of the app that everyone is talking about…?  Create their own ..read more

How we’re helping tackle climate change… and how you can too!  Here at Dominate Dental, we believe that it is our responsibility as a business, as people, and as residents of planet earth to help tackle climate change. Our collective home is currently in crisis and we know that by pledging to reduce our carbon footprint, we can help to prevent the inevitable end to the planet as we know it.  That is why we have joined Ecologi on their mission to compensate for our carbon footprint and fund vital climate projects all over the world.  Dominate Dental is proud to say we are now a c ..read more

Often, dental practice owners focus on driving more traffic to their website; this is all well and good but if your site is not correctly optimised to convert those visitors into new patient enquiries (aka. leads), then your website isn’t working to the best of its abilities.  Luckily there are a few quick and easy things you can do, right now, to make sure your website is performing to its optimised potential.  So, let’s jump in shall we?  Revamp your About Us Page Often an afterthought in website creation, your About Us page can be a great place to quickly boost your website’s ..read more

When it comes to using hashtags on Social Media, a lot of the time they can be an element that is  overlooked, or simply an afterthought when sharing content, but the reality is, using hashtags on your Social Media can really be the secret sauce to success.  One of the quickest and simplest ways to guarantee more eyes on your page is by utilising hashtags to your advantage. They allow you to show up in various searches for your target audience and ultimately drive traffic to your content and page.  So, how do you use hashtags on Instagram to your advantage?  Your Instagram ..read more

When it comes to using hashtags on Social Media, a lot of the time they can be an element that is  overlooked, or simply an afterthought when sharing content, but the reality is, using hashtags on your Social Media can really be the secret sauce to success.  One of the quickest and simplest ways to guarantee more eyes on your page is by utilising hashtags to your advantage. They allow you to show up in various searches for your target audience and ultimately drive traffic to your content and page.  So, how do you use hashtags on Instagram to your advantage?  Your Instagram ..read more

When it comes to promoting the treatments you offer at your dental practice, Social Media is a great place to attract new patients, showcase your work and advertise exactly what you offer.  It can be hard to keep on top of the ever changing landscape of Social Media and how to best utilise its features  (why not check out our post on How to Use Instagram Reels to increase engagement for your practice) so it’s always important to remember that, with any marketing and advertising, Social Media has rules and regulations on how to promote your business ethically and responsibly.  As ..read more

When it comes to preparing and running a successful marketing strategy for your dental practice, it is important to remember that a great Social Media presence really can make all the difference between simply having an online presence to one that actually performs well for your business.   Social Media marketing helps you reach thousands of users every day, it allows you to connect with your patients, increase your brand awareness and boost your leads and sales.  But with such a saturated market it can become quite overwhelming to stay ahead of the competition and maintain a su ..read more