As we move into 2025, the loyalty program landscape presents both notable troubles to tackle and emerging trends to harness. Understanding and addressing these dynamics is essential for creating loyalty programs that are profitable and sustainable for your business and meaningful and desirable for your members. Troubles There are many and varied. Here are three on my mind: 1. External:  The post Loyalty program ‘Troubles and Trends’ for 2025 (with six actions) first appeared on The Point of Loyalty ..read more

Thank you  notebooklm.google.com for the Joyalty* Moments of Magic created by the audio of my joy full paper ‘The new Loyalty Program is a Joyalty* Program’. The 49 page paper with the eight planning principles and many use cases on Joyalty* Moments of Magic is now a 12 minute audio with the hosts delightfully discussing the principles and expressing their surprise  The post More GenAIJoy from Joyalty* Moments of Magic first appeared on The Point of Loyalty ..read more

That’s my hallucination. Actually, for those of you going down the Artificial Intelligence vortex (for me some of it seems close to Actual Intelligence) will be familiar with notebooklm.google.com If you can’t spot my hallucination, then here it is: notebook = Notes & Books and lm = Loyalty Magic. Nope, I am not going to be producing a new loyalty  The post Launch of a new loyalty podcast: Notes & Books. Loyalty Magic. first appeared on The Point of Loyalty ..read more

In this Loyalty Leader interview (#36) Renae Trimble – CEO at Accor Plus shares insights behind the success of the Accor Plus travel subscription program which is celebrating its 30th anniversary in 2024. An innovative initiative back in 1994, Accor Plus has adapted over time and Renae shares the past, the present and the future of the program. Renae is  The post Renae Trimble –a Loyalty Leader who believes people and partnerships are the power behind a loyalty program’s success first appeared on The Point of Loyalty ..read more

An interview by Adam Posner with Loyalty Leader – Diana Sinclair, Senior Loyalty Manager of My Dan’s Membership at Dan Murphy’s This is the 35th interview in the series on Loyalty Leaders that I continue to have the pleasure and privilege of doing. This one was motivated by a brilliant presentation Diana made at the 2023 Australian Loyalty Association conference where I heard her  The post Diana Sinclair – A Loyalty Leader who believes 1% incremental optimisation of a loyalty program leads to long-term success first appeared on The Point of Loyalty ..read more

(Joyalty* Moments of Magic = Your customer’s feeling of maximum joy and delight from one or a series of Moments of Magic (MoMs) delivered by your brand.) The Loyalty Leader interviews I do continue to add Joyalty* Moments of Magic! This interview (#34) with Chloe Buxton -  Loyalty & Customer Engagement Specialist at Princess Polly reveals the reality of how  The post Chloe Buxton – A Loyalty Leader who re-imagines Joyalty* Moments of Magic and brings them to life first appeared on The Point of Loyalty ..read more

I have produced a 14 minute hosted podcast of my 117 page For Love or Money™ 2024 report. What absolutely blew my mind and freaked me out was: Two hosts ‘US based’ reviewed my whole report, synthesised the results and insights into a 14 minute discussion and had a chat about what the report found, interpreted the results into their  The post Unbelievable! first appeared on The Point of Loyalty ..read more

(*POC = Proof of Concept) To say I have been waiting for a long time for this Loyalty Leader interview (#33) is an understatement! It has been 13 years since I met Kristy Elsworth and with transparency, I have had the privilege and delight to have worked with Kristy as a client on three loyalty programs and I think the  The post Kristy Elsworth – a Loyalty Leader proving the secret of a loyalty program’s success is the POC* first appeared on The Point of Loyalty ..read more

Welcome to Episode 3 of The Professor and The Practitioner vlog mini-series with Professor Yuping Liu-Thompkins PhD, CLMP In this episode - 'Loyalty programs on the therapy couch' we discuss some of the problems with loyalty programs and provide some advice and guidance. We provide three problems each to be solved for. You can listen/ watch here https://youtu.be/4KFHNsa8bQ4 Enjoy! The post The Professor and The Practitioner: Episode 3 of 3 – Loyalty programs on the therapy couch first appeared on The Point of Loyalty ..read more

**Thank you, Seth Godin for Purple Cow. Page 3 “Something remarkable is worth talking about. Worth noticing.  Exceptional. New. Interesting. It’s a purple cow. Boring stuff is invisible. It’s a brown cow.” Transactionally focused loyalty programs are forgettable. Memory focused programs are remarkable. If you want a remarkable program, consider a loyalty program proposition review from two different perspectives. (1)  The post Is your loyalty program remarkable**? first appeared on The Point of Loyalty ..read more