The season of giving (and spending!) is here, and you can bet your bottom dollar that consumers everywhere are preparing for it. The question is: are you? Whether you're in the business of customer loyalty, employee engagement, or member retention, the holidays represent a major opportunity to strengthen the relationships you value most. Here at Access, we want to help you get ready. After all, 92% of consumers say they plan to "celebrate the season" this year, giving you a chance to fill a stocking with goodwill. Read on to learn more about how (and why) a little extra care and consideration ..read more

It’s official! The holidays have arrived, and so have the pricey travel tags (bah humbug).  With more than 50% of Americans planning to travel during Thanksgiving and the holiday season, it’s no surprise rising travel costs are the number one concern for most holiday travelers.  No need to stress! Access has a sleigh full of jolly travel deals with the launch of our first ever holiday travel savings campaign.  We’re excited to partner with you, our clients, to inspire your members to create lasting memories with loved ones at affordable prices this winter.  ..read more

Summary: Your members are constantly bombarded with emails, videos, and chat feeds, making it challenging for membership marketers to capture their attention in a crowded digital landscape. By incorporating these seven key elements of successful communication, you can break through all the digital noise. About a 9 minute read ..read more

Summary: Using data from the soon to be released 2024 VAESE Alumni Relations Study, we reveal key takeaways for large, medium-sized and small institutions. We reveal how staffing, budget, and tech shape engagement; offering actionable tips tailored for your alumni relations challenges. Register for the free webinar and be the first to see the results of this new global study about alumni relations in higher ed. About a 14 minute read ..read more

They say the U.S. economy is growing strong. They say inflation is nearly back to normal. They say consumer spending is as strong as ever. They say unemployment is at a 54-year low. The numbers certainly support the sunny picture “they” are painting. However, if you ask the average Joe or Jane on the street (AKA, your target audience), you’re more likely to hear stories of massive grocery bills, impossible housing prices, fear of layoffs, mounting credit card debt, dwindling savings and rising anxiety about finances permeating their day-to-day thoughts. In fact, 76% of Americans report that w ..read more

Tackling 12 common fears about launching a non-dues revenue program Summary: Launching any new non-dues revenue program comes with a certain amount of risk. Yet some associations are unnecessarily paralyzed by a few unfounded, yet common fears and concerns. Here are answers to 12 common fears many associations have when considering a non-dues revenue program, using  a private-labeled, discount travel platform as an example. About a 7-minute read ..read more

Summary:  Millennials and Gen Z now make up a huge part of the workforce, but they're not lining up to join membership organizations. Because they think and act so much differently than older generations, here are six specific strategies you can use to better attract and engage younger prospective members. About an 8-minute read ..read more

Summary:  Micro-moments are the brief, intent-driven moments when members turn to their devices to solve a problem. These fleeting moments present a powerful new opportunity for your membership marketing strategy, especially when you leverage your third-party discount program like Access.   About an 8-minute read.  ..read more

Summary:  Storytelling is the often-ignored element of effective member communications, yet, it’s a vital tool for connecting with the people you care about most. Here are 30 practical storytelling ideas to help you elevate your membership marketing efforts. About an 8-minute read.  ..read more

Summary: Learn about transactional and emotional loyalty, and how to earn them. Understand the importance of customer involvement, empowerment, and recognition to build emotional loyalty. Discover the science behind emotional loyalty and the key behaviors that connect businesses with customers on a deeper level. Find out how engagement and communication build loyalty. About a 6 min read ..read more