Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. By identifying potential partners, ensuring compliance, and measuring impact, nonprofits can maximize the effectiveness of their digital advertising efforts. Ultimately, investing time in exploring ad libraries can lead to more successful campaigns, increased engagement, and greater impact for the nonprofit’s cause. List of Transparent Ad Platforms that let you analyze competitors: Meta (Facebook/Instagram) Ad L ..read more

Did you know that Meta has a public database of currently running and archived Meta ads? Using AI, you can identify top-performing content and trends to apply to generating new Meta ads. Here’s a step-by-step on how to do that.  This demonstration uses OpenAI’s paid GPT-4 model. The free GPT 3.5 model does not allow file upload and limits messages to 4096 tokens (roughly 4096 words) inclusive of both input and output. Using the free version, you cannot analyze your entire dataset at once, but must split the file into separate messages, each a maximum of 2000 words long. The Basics of Meta ..read more

Challenge: What is the common thread between these stories? 2024 People: We can just use the free GPT tools to create and edit our documents. You: I feel like there is risk here but I can’t put my finger on it yet. 2003 People: We can just upload all these party pictures to Facebook for fun. You: I feel like there is risk here but I can’t put my finger on it yet. 1990 People: The ocean is huge and can just swallow all this plastic. You: I feel like there is risk here but I can’t put my finger on it yet. (Special thanks to Eric Antebi from the California Health Care Foundation for this one &nbs ..read more

This is What WW is Watching in 2024 (besides whales)… Whole Whale was creating an internal strategic document and we decided to open it to the sector. You are busy and probably tired of overly verbose ChatGPT generated stuff, so we’re keeping a super high thoughts-per-word for you to quickly see what we’re looking out for this year at Whole Whale. Ads & Analytics Google Universal Analytics gets deleted Jul 1, 2024 GA Apocalypse: The Deprecation of Universal Google Analytics – Whole Whale  Google Chrome Cookie deprecation in 2024 (1st party cookie will remain) Preparing for the en ..read more

You know the moment: You’re going through your mail when you catch the hint of a red envelope. A snowflake stamp. “So it begins,” you think. You open the envelope and the single sheet of green paper that was clearly at the end of an ink cartridge. “Season’s greetings to our friends and family!!!” it reads at the top. It’s hard to get that image out of your head when it comes time to recapping the year your organization’s followers. And yet, this is the friends and family that actually wants to hear from you. So how do you send a year-in-review to your supporters that avoids the humblebrag clic ..read more

Short videos are exploding on platforms like TikTok, YouTube Shorts, and Instagram Reels. As a nonprofit, you likely want to tap into this trend to raise awareness and engage new audiences. But creating a high volume of quality short videos can be time-consuming. In this article, I’ll show you how to use AI and Canva’s bulk create tool to simplify and accelerate your short video production. Step 1: Use AI to Generate Your Video Content The first step is generating the raw content for your short video scripts. You can do this manually, but AI tools make it much faster. I recommend using an AI ..read more

Introduction to Microsoft Clarity Microsoft Clarity is a cutting-edge behavioral analysis tool that empowers organizations to understand user interactions on their websites. With its robust suite of analysis tools, Clarity aims to enhance the user experience, making it an invaluable asset for nonprofit organizations looking to optimize their digital presence. Learn More The Value Proposition for Nonprofits Nonprofit organizations often operate on limited budgets and resources, making it crucial to maximize the impact of their digital strategies. Microsoft Clarity offers a compelling solution b ..read more

Onboarding new supporters is like getting a car up to speed on an expressway. Without a proper on-ramp, vehicles struggle to merge safely into fast-moving traffic. Similarly, nonprofits need to properly accelerate engagement with new subscribers through a structured welcome series. These emails act as the onboarding ramp, steadily gaining momentum by providing inspiration, education, and opportunities for involvement.  Well-crafted welcome series smoothly accelerate new supporters from unaware to actively engaged. Just as accelerating lanes allow cars to safely merge at highway speeds, an ..read more

When it comes to integrating artificial intelligence (AI) into the nonprofit sector, there’s an emerging trend that organizations need to be mindful of – the use of humanoid AI avatars. While these avatars can offer a novel and engaging way to interact with audiences, they can also pose certain risks that could potentially harm an organization’s reputation and engagement efforts. One of these risks is falling into the ‘uncanny valley’ – a concept coined by Japanese roboticist Masahiro Mori in 1970. Source: https://spectrum.ieee.org/the-uncanny-valley The ‘uncanny valley’ refers to the unsettli ..read more

On August 30th Meta announced a new partnership with Paypal to cover the donation processing of Facebook Fundraisers. This isn’t just a backend shift, nonprofits will need to agree to new terms and now acknowledge that donation processing fees will be now be deducted. Since it’s launch in 2016, this program has raised over $5 billion.  Here is a bullet point summary of the key information for nonprofits: Effective October 31, 2023, Meta will partner exclusively with PayPal Giving Fund (PPGF) to support donations benefiting nonprofits in the US, UK, Canada and Australia. Meta will no long ..read more