Selling cars has taken a whole different approach with digital innovation. We’re currently in the times where digital strategies are taking over marketing and sales and the car industry is not left behind. To help you understand how technology is transforming the buying and selling of cars, in this article, we spoke to an expert in car sales — Anuvrat Gaurav, Regional Country Director of SellAnyCar.com — to discuss how he’s revolutionizing Sell Any Car with digital innovation in the MEA region. Navigating Customer-Centric Retail Challenges Everyone is built differently. In the retail business ..read more

Ever felt overwhelmed by the complexities of email marketing? Struggling to strike the right balance between customization and campaign efficiency? It’s like trying to walk a tightrope while looking stylish—challenging, to say the least! From intricate integrations to tracking campaign performance, the process can be daunting, especially for startups and small businesses. But fear not! With our product updates for March’24, you can say goodbye to communication chaos and hello to a more streamlined and effective approach: 1. Introducing Mail by WebEngage Say hello to your new email marketing a ..read more

Hello, and welcome to yet another great update in the world of WebEngage. As marketers, we’re always looking for ways to engage our audiences, keep them hooked and booked, and incentivize them to purchase on your platform, especially when half the world is mobile-first. WebEngage provides a holistic way to contextualize messages that increase engagement and drive revenue on your App through in-line and in-app personalization. Backed by real-time user insights and powerful features, you are bound to create memorable experiences for your users each time. What features does WebEngage’s App Person ..read more

Picture this: You’re a marketer launching a new product line. You craft a compelling email campaign and hit send, hoping for a flood of conversions. Yet, amidst the excitement, a question looms in the back of your mind — how would you truly know if it was your email that resulted in the conversions, or were there other factors at play? As marketers, this uncertainty poses a significant challenge in accurately measuring the impact of our efforts. While traditional methods like A/B testing have been our trusted allies, they also have their limitations. But what if there was a way to cut through ..read more

Did you know customer engagement is a top priority in modern business strategies? It’s true! 36% of businesses have made it their top goal and are working hard to make it happen. Whether you belong to retail, e-commerce, or any other industry, we have an amazing tool that is set to redefine how you connect with your customers. Introducing Engagement Score, a unique feature that promises to make engagement better and marketing smarter. Understanding the Power of Engagement Score Engagement Score marks a significant shift in how businesses measure and comprehend customer engagement. Unlike tradi ..read more

At WebEngage, we constantly strive to empower businesses with tools that facilitate meaningful and efficient communication with their users. Today, we are thrilled to unveil a significant enhancement to our marketing stack – Batched Relays. This new feature streamlines how businesses can leverage Relays efficiently to engage their users based on critical business events. Understanding Relays Relays have been a part of our marketing toolkit, enabling you to trigger communication workflows based on specific business events. Just like you’re able to trigger a series of workflow-based communicatio ..read more

Welcome to another exciting round-up of February updates by WebEngage to keep you on top of your marketing game! As marketers, we often find ourselves juggling multiple tasks and trying to keep up with ever-changing trends. It can be overwhelming, especially when trying to tailor our strategies to different audience segments or staying on top of key metrics. But fear not! With our latest feature updates, we’re here to simplify your workflow and help you stay ahead of the curve. Latest and Greatest: Updates from WebEngage 1. Is in Segment / List Block Upgrade your user journey customization w ..read more

The reports are in! Quarterly, G2 highlights the top-rated solutions in the industry, as chosen by the source that matters the most: our customers. We’re excited to announce our recognition as leaders and high performers in 10 categories across diverse geographies and segments! These accolades testify to our commitment to delivering the best-in-class product and service to businesses worldwide! The achievements highlighted here are the result of valuable user feedback. From product usability to support quality, our users have shared their insights across various dimensions. WebEngage expresses ..read more

As marketers, we know how tedious it is to manually search for a commonly tracked metric or commonly used feature. But what if you could solve it? WebEngage’s custom dashboards have always been a step ahead in terms of giving our customers the needed analytics to take their personalization a step ahead. And now we have a 2.0. Our Quick Switch & Scheduled Emails features promise to revolutionize the way our users interact with their data dashboards, offering an enhanced and seamless experience. With Quick Switch, you can not only bring all your frequently-tracked metrics on one page but als ..read more

Introduction Emails are more than just messages; they’re the connective tissue between businesses and their audiences. With 4 billion daily email users, email campaigns have become indispensable for nurturing leads, promoting products, and delivering valuable content. In spite of having been around for over 20+ years, today only 31% of marketers are harnessing its true potential using targeted communication, personalized messaging, and seamless customer engagement. Shocker, right? What makes it marketers’ preferred channel of communication- an impressive ROI, soaring up to 4200%! Decoding ESPs ..read more