If you’re running Meta Ads, you are well aware of the problems currently facing advertisers.  Let’s take a look at some headlines from the past two weeks, shall we? Search Engine Land Bloomberg Digiday The Motley Fool You get the point.  Things are not looking good and Meta doesn’t seem to have an answer for the people pouring their budgets into the platform.  Now, I’ve been talking about the decline of Facebook for some time.  Starting with the iOS14 update and continuing into this year with the deprecation of cookies, Meta targeting is nowhere close to what it used to ..read more

Over the last several years, marketers have struggled to overcome a rapid rollback in the tools that revealed key visitor insights.  Insights into who was visiting your site and how they behaved once they got there are the data backbone of any effective digital marketing strategy.  It’s been especially difficult recently as third-party cookies rapidly disappear, making many of the prominent pixels ineffective. Add that to the pile of tracking restrictions tech giants have been implementing and you’ve got a recipe for marketing disaster.  When you’ve got better data, you can mark ..read more

If we’ve learned anything in Q1, it’s that 2024 isn’t messing around.  Between the phase-out of third-party cookies to the rollercoaster of Facebook Ads and Google’s algorithm whims, things are in a constant state of flux. [graphic] The good news is that while it might feel like chaos, we as marketers simply see these changes as new challenges we can overcome, new puzzles we need to figure out.  We’re nothing if not adaptable!  What makes this “chaos” so interesting is that while frustrating, it’s also exciting and ripe with opportunity. These challenges are forcing us to adapt ..read more

The biggest challenge in Shopify Marketing has tripped up marketers for decades. You have to have the right product and then reach the right customers at the right time with the right message.  It’s harder than it sounds–and it doesn’t sound easy! Even worse: it’s only going to get more difficult.  Changes by Meta and Apple had significantly diminished the accuracy and reach of Shopify marketing. In 2024, Google is adding two more hurdles.  First, they’re blocking third-party cookies in Chrome and they’ll be 100% blocked by the end of the year. Second, they’ve implemented much s ..read more

In today’s digital age, inbound marketing is not just an option – it’s a necessity for survival. With the overwhelming sea of content and competition online, standing out requires more than just creativity—it demands a smart arsenal of tools. Thankfully there are a ton out there that can help and we’ve broken down 30 of them. These tools are not just enhancements, they are the engines of growth and innovation in a world where attention is the most coveted currency. Consider this list your resource for the best inbound marketing tools that will make your life easier and give your leads and reve ..read more

Last week, our Founder & CEO Larry Kim sat down with Sendlane Founder & CIO Jimmy Kim to discuss all things ecommerce ROI – we’re talking privacy updates, email deliverability, segmentation, intent, cart abandonment, and so much more. It was a great conversation between two brilliant minds and two platforms that work really well together (check out Sendlane integration if you haven’t already).  While we aren’t going to recap the entire thing (you can get the full replay here), we did want to cover a few of the highlights and showcase how ecommerce companies can drive more revenue ..read more

Back in October, Google and Yahoo announced their new bulk sender rules.  These rules, which effectively drew a line in the sand when it came to spam complaint rates, were a big change in that this was the first time any big email provider had given specific directives.  The new rules? Mandatory digital email signing (domain authentication) 0.3% spam complaint rate threshold The updates, rolled out February 1, 2024, were a surprise to many and certainly presented a new challenge for email marketers – especially outbound email marketers. In fact, as we dug into just how these new ru ..read more

Can you believe it’s almost the end of Q1? We most certainly cannot. The past few months have been an exciting whirlwind for us at Customers.ai.  As we get prepped for an even more exciting Q2–can’t say too much but we’re pumped–we wanted to take a moment and reflect.  We’ve launched tons of exceptional new features designed to help marketers overcome the challenges they’re facing now and will face in the future.  Without further ado, let’s run through the greatest hits over the last few months!  Supercharge your Meta Ads with Restore Customer Journey Tracking Klaviyo Reve ..read more

Can you believe it’s almost the end of Q1? We most certainly cannot. The past few months have been an exciting whirlwind for us at Customers.ai.  As we get prepped for an even more exciting Q2–can’t say too much but we’re pumped–we wanted to take a moment and reflect.  We’ve launched tons of exceptional new features designed to help marketers overcome the challenges they’re facing now and will face in the future.  Without further ado, let’s run through the greatest hits over the last few months!  Supercharge your Meta Ads with Restore Customer Journey Tracking Klaviyo Reve ..read more

If there’s one thing we know for sure, it’s that the only constant in life is change.  That’s especially true in the world of B2B marketing.  From privacy updates to ad platform changes to new regulations and more, there are always changes afoot. To help our customers (and ourselves!) stay on top of this crazy industry, we sat down with five experts to talk about what’s in and what’s out this year when it comes to B2B marketing and advertising. To say we got some great tips would be an understatement!  From email to MQLs to LinkedIn and even design, our panelists absolutely brou ..read more