We often hear the saying, “quality over quantity,” but have you ever considered how quantity could potentially create quality? If you’re prone to overthinking, over-planning, over-perfecting, or over-tweaking aspects of your interior design business, this is a must-listen episode. You might be under the illusion that you’re ensuring the highest quality outcome by delaying taking action, but this is far from the truth. That’s why, this week, I’m flipping this common saying on its head and showing you how your business would benefit from putting in the reps, rather than waiting on perfection. J ..read more

Summertime is just around the corner, so if you have ideas for what you want your summer to look like this year, it’s time to start making important decisions for your future self. I’m all about creating a business and life that work in tandem, so if some type of slowing down or extra space for life is calling to you, I’m inviting you to let that whisper be heard. Just like the seasons change around us, we experience different seasons of our lives and businesses. Those periods of change must be acknowledged because they will come whether you address them or not. So why not be super intentiona ..read more

This week, you’re hearing a conversation with my very first client who has grown an incredible design practice. She went from being a solopreneur learning her craft to a designer CEO who is widely published, with a staff of five and a gorgeous studio space. She's here to give us insight into the evolution of a designer CEO. Heather Peterson runs a small boutique interior design firm based in Minneapolis, working with clients across the country. As a self-trained designer, she entered this field when she moved to Minneapolis from New York, decorating her own home and blogging her journey. Whet ..read more

Do you have two goals that seem to be in conflict with each other? Are you delaying action or otherwise wishing away this push-pull? How could it be possible that both goals or desires are supportive of each other, rather than the rigidity you currently believe exists? This week’s topic of competing desires is one that applies to you, regardless of the stage of business you’re in. Each year and each season of life will look different, and the goals you have for yourself and your business will continue to evolve. If you’re committed to achieving your goals, you must release the resistance of t ..read more

Marketing is a huge component of business that many interior designers are focusing on right now. Lots of designers see press or PR as a crucial component of their marketing strategy and want to begin driving project visibility, but they’re unsure of how to get started and what the best practices are. To address all things PR for your interior design firm, I’m speaking with my friend and colleague Molly Schoneveld this week. Molly is a brand strategist, publicist, and the founder of The Storied Group: a luxury PR firm that specializes in representing designers and creative entrepreneurs. She ..read more

Do you often find yourself spiraling in worst-case scenarios? Maybe you’ve landed a new project, are on track with your financial goals, or are otherwise succeeding… but instead of celebrating your wins, your brain is on a mission to find all the ways your life and business will be destroyed. The truth is we are wired to consider all the possible worst-case scenarios. This is how our brains attempt to keep us safe. However, you have a choice in how you respond to your thinking when it’s presented. So if considering worst-case scenarios not only feels terrible but can actually hinder your grow ..read more

We’re nearing the end of March, which means we’re rounding out quarter one of 2024. Are you on track with your goals? Do you feel fuzzy about where to focus your time and energy? How are you going to set and achieve your objectives for quarter two? Every quarter is an opportunity to make new decisions based on what you’ve learned during the last quarter, and being strategic about your planning process is the secret to up-leveling your business. However, the reality is that most interior design business CEOs overlook an essential part of achieving bigger goals: regularly checking in by conduct ..read more

The acronym ROI (Return on Investment) is typically used in the business world, and the process of examining whether or not your investments are providing the return you hoped for is a wise business practice. We all want to aim to make investments that will compound in future returns, but I believe this concept extends beyond the financial realm. You can also invest in a resource because, while it might bring you financial returns, it also makes your life easier, increases your well-being, or simplifies your business. It’s about getting a return on your energy (ROE). And this week, I’m inviti ..read more

We’re almost a quarter of the way through 2024, so how are things going? Are you on track with the goals you set at the beginning of the year? Do you know exactly what your business needs? Where are you headed in the next few months? If you don’t currently have a supportive plan that’s going to move you in the direction of your goals over the next quarter, there has never been a better time to start using the framework I’m offering you today. A 90-day plan is what I use to plan in my business and my recommendation to all my clients, and in this episode, I’m showing you how 90 days could chang ..read more

What is it that you consistently say you want to do but aren’t taking action on? How might the expectations you’ve set for yourself and your business be hindering your progress? And, while it sounds counterintuitive, how could lowering your expectations be the solution to getting what you want? I know all you high-achieving, Type A, perfectionistic designer CEOs out there might flinch at what I’m offering you this week, but hear me out. It’s your responsibility to make conscious decisions that serve both you and your business, and that includes setting expectations that meet you where you are ..read more