In October, 2023, Truly Hard Seltzer and the NHL® announced a multiyear Canadian partnership, naming Truly Hard Seltzer an Official Hard Seltzer of the NHL in Canada. To introduce the partnership between Truly Hard Seltzer and the National Hockey League, agency partner Momentum Worldwide, Canada developed the platform – ‘For The True’. In a country where we live for hockey, we think we know what a ‘true fan’ looks like, but it’s more than just the jerseys you own or the tickets you buy. It’s a feeling, a way of life and should be celebrated, no matter your flavour of fandom. With support from ..read more

SOS Children’s Villages expose the harsh realities of child labor in the brickmaking, mining, and tobacco industries with a thought-provoking workwear collection designed specifically for children. Every day, millions of children, some as young as five, are forced to perform hazardous labor in the mining, brick, and tobacco industries. With this initiative, SOS aims to raise awareness about the harsh conditions of child labor in the media and public sphere, ensuring that an issue highly relevant to millions of children’s everyday lives continues to receive the attention it deserves from the p ..read more

Online threats are becoming more complex — and scarier — making it increasingly difficult for the everyday Internet user to traverse the web safely.  Luckily, independent creative agency Madwell highlights some potential solutions in its latest campaign for OpenText. Madwell took a creative and humorous approach to the campaign, leveraging an innovative extended reality (XR) stage where different scenarios are acted out. The XRallowed for a final product that could not have been achieved by green screen alone, provided a more efficient process than shooting ..read more

Creative, design and advertising agency Colossus has developed a new brand identity for the historic Boston Symphony Orchestra (BSO) and its sub-brands The Boston Pops, Tanglewood, and Symphony Hall, Co-Founder and ECD Travis Robertson announced today. The agency also worked to craft a new brand strategy and brand architecture for the BSO. This is the agency’s first project for the client after winning the business in 2021. The new design is currently running across all touchpoints—the website, digital display, out-of- home, social, video, merchandise, print, owned and paid channels. The scop ..read more

Creative agency BMB is pleased to announce the appointment of Laurent Simon as its new Chief Creative Officer. He succeeds Matt Lever, former CCO who left BMB at the end of last year. Laurent brings nearly two decades of experience and a stellar track record of creativity to BMB. He will be responsible for leading the agency’s creative output, with oversight of their full portfolio of clients, which includes Samsung, Rana, Farrow & Ball, Kerry Dairy, FREENOW, Bonne Maman, Breast Cancer Now and The LTA. Most recently, Laurent was Chief Creative Officer at VMLY&R Lon ..read more

The Integrated Media Business Completes the Global Rollout of The Mindset Platform, GumGum’s Cookieless Solution for the Future of Digital Advertising  GumGum, the leading contextual-first, global digital advertising platform, today announces the integration of Playground xyz’s media portfolio into its Asia-Pacific (APAC) business – creating a powerful suite of AI-powered, advanced contextual ad solutions to help advertisers tap into audience mindset and achieve standout attention rates. Acquired by GumGum in 2021, Playground xyz is one of the world’s top attention-based advertising plat ..read more

 The PHA Group, the leading PR, digital, and creative agency, has announced the appointment of Helen Salvin to its newly created position of Head of Sustainability. PHA has seen significant growth in its sustainability client portfolio and sustainability communications practice, offering expert positioning, counsel and storytelling for organisations while helping them navigate an increasingly complex media, societal and regulatory landscape. In addition to providing strategic communications, digital, and creative services for sustainability clients, PHA is strengthening its portfolio wit ..read more

In a strategic expansion move, Foap.com, the trailblazing platform connecting over 4.5 million creators globally, proudly announces the appointment of former Saatchi & Saatchi IS MD Michał Glapiński as Chief Strategy Officer & Managing Partner, and former Meta Creative Shop Head Edyta Kotowicz as Executive Creative Director & Managing Partner. This significant addition to the leadership team aligns with Foap’s mission to redefine the landscape of Creator-Generated Content across key markets in North America, Europe, Asia and LA ..read more

Leeds marketing agency – ThinkOTB – has been appointed to support the leading wool bedding retailer and sleep specialists, Woolroom, to further expand its natural sleep brand overseas. Based in Rutland, Woolroom make sustainable and ethical wool and natural products, including duvets, pillows, mattresses, mattress toppers and protectors, bedlinen, and throws, all designed to work together in harmony for the optimal sleep environment.  The family-run business was established in 2008 with a mission to put sustainable wool at the forefront of bedding in response to synthetic and unethically ..read more

Independent global brand design agency, Pearlfisher announce Chloé Templeman as Executive Creative Director of its London studio. This appointment marks a significant milestone in Pearlfisher’s journey of long-term growth and evolution, further bolstered by the recent appointment of Jason Brown as Global CEO of its London and New York studios. Starting in April, Templeman will take the helm of the newly established role and guide the creative direction of Pearlfisher’s talented multidisciplinary design team. Her leadership will extend to the agency’s diverse client portfolio, which includes c ..read more