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Self-Pour Bar and Tasting Room Experience is Reshaping the Way Americans Socially Drink; Flourishes as Consumers Increasingly Prefer Self-Service Options  SEATTLE, May 7, 2024 /PRNewswire/ -- Craft beer fans rejoice; an emerging self-pour tap concept is making waves as they tap into franchising. With self-service trends continuing to flourish, two out of three consumers prefer self-service rather than interacting with staff, according to Forbes. A revolutionary leader in the bar space, Tapster, is experiencing this growing trend ..read more

Keystone Light has partnered with Drake White and the USO in support of service members for Military Appreciation Month CHICAGO, May 7, 2024 /PRNewswire/ -- In honor of Military Appreciation Month, Keystone Light is partnering with the United Service Organizations (USO) and Country-Soul troubadour Drake White to rally communities across the country and give a Smooth Salute of gratitude to service members. Keystone Light's Smooth Salute program makes it easy for fans to send written thank you messages directly to their ..read more

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America's largest non-alcoholic brewery announces "Ask For Athletic Day," invites drinkers to enjoy a free brew MILFORD, Conn. and SAN DIEGO, May 6, 2024 /PRNewswire/ -- Athletic Brewing Company, America's largest non-alcoholic brewery, will celebrate the inaugural "Ask For Athletic Day" during American Craft Beer Week by offering its award-winning non-alcoholic beer to fans across America. To toast the launch of its new "Ask For Athletic" campaign, Athletic Brewing will pick up the tab on your first brew for any consumer (21 ..read more

Brewery will Supplement Canadian Supply of Labatt Blue and Labatt Blue Light for New York and Pennsylvania to Meet Demand ROCHESTER, N.Y., May 6, 2024 /PRNewswire/ -- FIFCO USA, parent-company of the Genesee Brewery and Labatt USA, recently announced plans to invest $50 million over three years to create a world-class packaging facility, as well as add capabilities and capacity for innovation to attract new contract manufacturing clients and supplement the Canadian supply of Labatt Blue and Labatt B ..read more

ROCHESTER, N.Y., April 25, 2024 /PRNewswire/ -- The Genesee Brewery announced a brand-new summer fling for fans of its Specialty line of Kolsch beers - Mango Peach Kolsch! With its natural mango and peach flavors, this crisp blonde ale is the new perfect cooler companion to Genesee's fan favorite, Ruby Red Kolsch. Ruby Red Kolsch is currently available in 12-packs of 12-ounce cans and tall 24-ounce cans! Mango Peach Kolsch will set sail to retail shelves later this week in 12-packs of 12-ounce cans and will be on draft at select locations ..read more

WORCESTER, Mass., April 26, 2024 /PRNewswire/ -- Brothers and owners of Framingham-based Jack's Abby Craft Lagers - Jack, Eric and Sam Hendler, have agreed to purchase Worcester-based brewery and local mainstay, Wormtown Brewery. The acquisition firmly establishes the company as one of the nation's ten largest family-owned craft breweries. With the purchase, the corporate name will transition to the Hendler Family Brewing Company, which will operate the Jack's Abby Craft Lagers and Wormtown brands, as well as ..read more

WORCESTER, Mass., April 30, 2024 /PRNewswire/ -- Wormtown Brewery is thrilled to announce the release of their new summer seasonal offering, Beach Fix. This refreshing Kölsch style summer ale is now available on draft and in 4 packs across Massachusetts, Connecticut, Rhode Island, and New Hampshire. Beach Fix is a crisp, easy drinking Kölsch with a perfectly balanced flavor profile and golden hue. The inspiration behind this brew is the desire for your first beach day after a long New England winter. "We love to celebrate t ..read more

Paulaner USA Salutes Our Military Through A New Partnership With The Non-Profit Organization, Operation Homefront NEW YORK, May 1, 2024 /PRNewswire/ -- Paulaner USA, the exclusive importer of the legendary Paulaner in the United States, is excited to announce its Big Cans for Big Heroes national campaign in support of Operation Homefront, a non-profit organization dedicated to building strong, stable and secure military families. From May 1st through June 30th, Paulaner USA will contribute ..read more