Podcasting has taken the advertising world by storm in the last 5 years, becoming an essential tool for businesses to connect with their audiences effectively. However, the success of a podcast does not solely rely on its content creation but also on the host being able to understand and leverage their podcast analytics. In our final episode of Amplify, hosts Jonas and Franco shed light on the secrets behind leveraging podcast metrics for success, focusing on content strategy, and audience engagement. This episode delves into the world of podcast analytics, highlighting the significance of co ..read more

Publishing, monetization, and podcast advertising. These are three things that can change your ability to make podcasting work for you! Today, we’re going to take a look at how you can successfully set up your podcast, and harness the power that Ossa provides to help make you money.  The Nuances of Podcast Advertising To begin with, we need to take a look at how podcast advertising plays a crucial role. It’s not just about placing ads randomly in an episode. There are nuances like understanding the differences between programmatic and baked-in ads. Programmatic ads are those inserted at ..read more

There is a lot that goes into making a podcast successful. From content creation to securing the right guests and conducting insightful interviews, each step requires meticulous attention. In a recent Amplify podcast episode, we had the pleasure of discussing these aspects with two industry experts – Kanika Chadda-Gupta, host of Total Mom Sense, and Matthew Hoffman, an American television host and interview personality who also hosts a podcast. Both Kanika and Matthew have extensive experience in the media industry, with Kanika making a transition from CNN to podcasting and Matthew juggling m ..read more

Podcasting has become a popular medium for content creators to share their insights and connect with their audience. However, there’s a lot that goes into podcast production and audio engineering – from creating an ideal recording space to ensuring crisp audio quality. In this blog post, we delve into key takeaways from our panel of podcast producers and audio engineers in a recent Amplify podcast episode, Ep. 4 Production Q+A. Creating an Ideal Recording Space In the podcast production process, creating an optimal recording environment is paramount. Our experts suggest investing in a device ..read more

Why Audio Quality Matters If you are a podcast enthusiast or audio production geek, you understanding how important good quality audio production is. In the world of podcasting, there’s nothing more critical than audio quality and a seamless production process. In a recent episode of the Amplify podcast, industry experts Quinn Greenhaus and Dan Hughley joined our host Matty Staudt, and shared golden insights on how to elevate podcast production. Here’s what they had to say. Pre-Production Testing When it comes to podcasting, audio quality is everything. A clean, high-quality audio recording no ..read more

In a digital landscape inundated with podcasts, it takes a lot more than just creating great content to make your podcast stand out. In a recent Amplify episode, podcast marketing guru Matty Staudt shared his valuable insights on effectively branding your podcast, understand audience preferences, build a strong brand, and navigate through the crowded podcast landscape. Audience Research Staudt emphasizes the importance of a robust marketing plan and audience research. Podcasters need to know who their ideal listener is, as it is essential to helping hone their content to fit that audience. An ..read more

In the rapidly growing world of podcasting, advertising budgets have soared to nearly $1.8 billion, with 44% of that allocation going to just 500 shows. While some of this spending is attributed to celebrity status and influence, the majority is due to podcasters not being proactive enough in attracting advertisers. As Ossa, we believe in advocating for the reach of audiences over particular shows. In this blog post, we’ll discuss some key reasons why podcasters outside the top 500 may face challenges in getting booked, and more importantly, we’ll provide actionable tips to increase your oppo ..read more

In the journey of podcasting, one key aspect that can set your show apart from the rest is effective branding. On our first Amplify episode, we delve into the intriguing world of podcast branding-  sharing insights on how to create a compelling mission statement, establishing a unique brand voice, and captivating your ideal audience. Here are some of those top tips…  The Importance of Podcast Branding Branding is essential to standing out among the competition. It involves creating a strong mission statement and tagline that resonates with your audience. The mission statement shou ..read more

The post <strong>BedSTU builds awareness and drives sales with host read podcast ads.</strong> appeared first on Ossa ..read more

Garnet Henderson is a Wyoming-born, New York-based journalist reporting on health and abortion access. Her work has appeared in publications including The Nation, ELLE, Marie Claire, VICE, WIRED, Glamour, Scientific American, and the Guardian. She is a regular contributor to Rewire News Group. Her guide to abortion care in the U.S. was part of the Tonic “Guide to Healthcare,” which won a 2018 Deadline Club Award. In 2020, she created ACCESS: A Podcast About Abortion to challenge dominant media narratives and present nuanced, unflinching conversations about abortion built on first-person storie ..read more