Among employee research techniques is a specialized approach called employee commitment surveys. It offers a deeper perspective into the dynamics between employees and their organizations. Unlike traditional employee engagement surveys, these assessments focus specifically on aspects like an individual's alignment with an organization's values, dedication to shared goals, and overall loyalty to their work environment. In this guide, we delve into the significance of employee commitment surve ..read more

Over the past few years, there has been a significant increase in the adoption of online grocery shopping. This surge has been fueled by factors such as convenience, time-saving benefits, and the proliferation of mobile apps and online platforms offered by retailers. As consumer behaviors evolve, it’s important to stay up to date on the latest grocery shopping statistics and trends. To provide that data, our market research company surveyed over 1,000 consumers across the U.S. to look at the c ..read more

Concept testing is the data king of new product development. It's a common process that's used to gauge potential market reception before a product ever hits the shelves. Think of it as a predawn litmus test for the viability of an idea, be it a physical object, a service, or a campaign. In our experience, doing concept testing with different companies, we've observed that concepts honed through such testing often lead to products that not only meet market needs but also resonate deeply with ..read more

Customer surveys are a tool businesses use to understand what people think about their services or products. They are essentially the core of market research. Using customer surveys, we find out how happy customers are and in turn it helps businesses get better at what they do. The surveys are simple, critical, and a great return on investment. When companies learn what their customers like or don't like, they can make smart changes. This might lead to more customers who love what the compan ..read more

What's the bread and butter of any successful business? Loyal customers. Loyal customers will support your brand long-term, spread positive word-of-mouth awareness, and are far more likely to purchase new products and services. When learning how to measure customer loyalty, it's important to go into the research process with a set of goals for what you want to achieve. What specific values do you want your customers to share? How do you want to use this information? In this post, we'll tel ..read more

If your organization is seeking a capable partner to manage a comprehensive feedback management program for customer experience (CX), employee experience (EX), or any other type of group experience (GX), you’re not alone. At Drive Research, our team understands that some organizations have current programs that have been in place for years, while others are looking for a new partner to enhance their research program and overall experience on an ongoing, more collaborative basis - and some org ..read more

When conducting market research for your business whether it’s for an idea, current service/product, or for testing hypotheses it’s ideal to start off with options that let you gather data quickly to use for decision making. Two high level options to choose from are syndicated market research and custom market research. Both will allow you to get answers to questions you might have using real data from the market or industry. While both are effective, there are differences between syndicated ..read more

Customer experience is everything when it comes to an effective business strategy. This is no exaggeration, as 80% of consumers believe a good experience matters just as much as a company's services. So how can businesses prioritize this key area? Market research can certainly help! There are many ways customer surveys can reveal the satisfaction of shoppers. When learning how to measure customer experience, many important metrics are covered that each reveal specific data points. Let's div ..read more

In the fast-paced world of technology, staying ahead of the curve is essential for businesses looking to thrive in competitive markets. Market research plays a pivotal role in this pursuit, providing valuable insights into consumer preferences, industry trends, and emerging opportunities. In this blog post, we delve into the importance of recruiting tech professionals for market research endeavors. From leveraging their expertise to accessing cutting-edge tools and methodologies, we explore ..read more

In today's fast-paced business landscape, understanding the needs, preferences, and expectations of customers is paramount for success. This is where Voice of Customer (VoC) market research emerges as a pivotal tool. By tapping into the authentic voices of consumers, VoC research provides invaluable insights that shape strategies, drive innovation, and foster customer-centric approaches. In this blog post, our market research company will share the what, how, and why of voice of customer re ..read more